Transcript Set Targets & Simulate Create Campaign

July 14, 2008
Combining the promise of the internet with
the mobility of wireless communications
Mobile Facts
More than 9 million US mobile subscribers say they have
used their mobile phone to pay for goods or services.
Of the 40 million active US users of mobile websites in
April, 5 million accessed mobile shopping and auction
websites, up 73% from the same period last year with just
2.9 million m-commerce users.
6.5 million mobile users in the US have used SMS to
purchase an item.
Source: Nielsen Online, 2008
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Ron Bienvenu
Chairman & CEO
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Overview
Why Mobility?
Our Solution
Projections on the Future of
Mobility
Q/A
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eZee uses mobility to help enterprises intensively manage
inventory, influence consumer demand at the point of
purchase and deliver higher levels of customer loyalty in
ways that have historically been impossible. The net result
is a significant reduction in inventory losses, greater
revenue and more efficient advertising and marketing
efforts.
Our partnership with SiteMinis positions us to be the
leader in helping companies profit from the most valuable
two inches of real estate in the world – the mobile phone.
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Corporate HQ
• Extensive technology and data
• Used to determine advertising and marketing
• Best data available is 30 days old, but usually 90+
Regional Operations
• Deploys advertising and marketing campaigns
• Localizes advertising and marketing initiatives
• Gauges performance and reports to corporate
• Data is generally 30 days old
The newly emerging ability to
interact with consumers at the
point of purchase through mobile
devices combined with market
analytics and software-as-aservice deployment mean store
managers can cost-effectively
manage inventory levels more
intensively than ever before – the
result, reductions in lost inventory
and higher revenue.
Store Managers
• No technology or data for market analytics
• Decisions made by store manager intuition
• Feedback from corporate can take months or longer which is too
slow for companies with perishable inventory
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Create
Campaign
Create
Campaign
Set Targets &
Simulate
Set
Targets &
Simulate
Launch
Launch
Capture &
Measure
Report
Optimize
Mobile Marketing Solutions
eZee’s mobile marketing modules
provide a customer with everything
they need to create, simulate and
launch a mobile marketing campaign.
Each customer gets a personalized
AJAX user interface, wizards to assist
in the campaign creation process,
and extensive on-line help. And of
course, our customer service center
is available 24/7.
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Create
Campaign
Create
Campaign
Set Targets &
Simulate
Set
Targets &
Simulate
Launch
Launch
Capture &
Measure
Report
Optimize
Mobile Marketing Solutions
Various media are now
“text” enabled and
ready for consumer
interactions
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Create
Campaign
Create
Campaign
Set Targets &
Simulate
Set
Targets &
Simulate
Launch
Launch
Capture &
Measure
Report
Optimize
Mobile Marketing Solutions
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Create
Campaign
Create
Campaign
Set Targets &
Simulate
Set
Targets &
Simulate
Launch
Launch
Capture &
Measure
Report
Optimize
Mobile Marketing Solutions
eZee’s Prime platform
handles the interaction
between consumer and
retailer.
Notice that the output to the
same text code can be
different. This is due to
eZee’s sophisticated
algorithms that allow for
dynamic content depending
on any number of
variables.
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Also note that eZee’s
Prime server can alter
the type of content, in this
case switching from text
to image, depending on
the consumer’s device.
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Create
Campaign
Set Targets &
Simulate
Launch
Mobile Marketing Solutions
Capture &
Measure
Report
Optimize
Capture &
Measure
Report
Optimize
Market Analytics Solutions
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Lessons learned
Mobile Marketing is not magic
Educating the customer is key to success
Direct correlation between the price of a good and redemption
rates by consumers
Success rates are growing rapidly
More data means better interactions
Results
Intensive inventory management at the point-of-purchase
means lower inventory spoilage and better supply chain
management
Higher customer loyalty through personalized interactions
means more revenue over time
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Case Study #1: Moe’s Southwestern Grill
Moe’s has 13 stores, six are “active” and seeing meaningful results
Region-wide radio and TV advertising
Active stores have an average of 20% redemption rates
Inactive stores have less than 5% redemption rates
What’s differentiates “active” from “inactive”?
Biggest difference is Active stores promote mobile marketing aggressively in the retail
outlet
Active stores use the data to refine the offers down to the individual consumer
Active stores had higher overall revenue and were able to reduce inventory losses due to
spoilage by 3%
Case Study #2: SandJamm
Two locations selling high end surfing equipment
Very aggressive in store promotion
Little to no radio and TV advertising
50% redemption rates
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Today Mobility is mostly about the technical capabilities
of interactions and developing best practices
In the next 24 months, mobile marketing will be
integrated more closely with inventory management
systems
24 to 72 months out, mobile marketing will be integrated
with supply chain systems to deliver incredible leaps in
efficiencies and turn supply chain systems from
“reactive” systems to “proactive” revenue management
solutions
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Ron Bienvenu, Chairman and CEO
Serial technology entrepreneur
Founded, grew and sold two software companies
Raised over $250 million in various financings
Participated as a principal in over 60 software M&A transactions
John Sullivan, President and Founder
Founder of Outtask, Inc. which was sold to Concur in 2006 for $90+ million
Outtask founded in 1999
World class sales, marketing and operational experience
Personally invested $500,000+ in eZee to date
C. Enrique Ortiz, CTO and Founder
Recognized as a world leader in mobile technologies
Published author and noted technology visionary
Helped define the global Java standards for mobile technology
Pioneer in developing mobile applications with almost 20 years of mobility
experience
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Andreas S. Wiegand, Ph. D
Visionary expert in the study people and the data they create on the web and their mobile
phones
Currently an independent consultant with firms that include Alibaba, Lufthansa, MySpace, and
Nokia and previously served as Chief Scientist of Amazon.com
Professor and speaker on the topics of Data Mining and Electronic Business at Stanford
University, Marketing in Web 2.0 at UC Berkeley/Haas, and The Digital Networked Economy at
Tsinghua/INSEAD
Has published more than 100 scientific papers mainly on applications of machine learning and
data mining to finance, business and the web
Tomi T. Ahonen
A world recognized expert on the areas of Telecoms, Datacoms, and 3G/UMTS, 2.5G and
Mobile Services
Four-time bestselling author of technology and futurist books including Communities Dominate
Brands, m-Profits, 3G Marketing and Services for UMTS
Independent consultant and motivational speaker in the converging areas of mobile telecoms,
internet, media, advertising, credit and banking, and virtual reality
Lecturer at Oxford University and resident of Hong Kong
Previously headed Nokia's Global 3G Business Consultancy Department and Nokia's 3G
Research Centre
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Questions???
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www.siteminis.com
[email protected]
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