Transcript 2-5

UNESCO Institute for Statistics
Cultural Satellite Experts Meeting
Bonnie Nichols
Office of Research & Analysis
National Endowment for the Arts
November 2015
Arts and Cultural Production
Satellite Account (ACPSA)
Produced by the U.S. Bureau of Economic
Analysis in Partnership with the National
Endowment for the Arts
Guide
ACPSA production is defined as production intended
chiefly as a function of creative or cultural engagement, or
whose goods and services are intended primarily to
facilitate public access to such output.
Concentric Circles Model of
Cultural Industries
David Throsby, Macquarie University, Sydney Australia
Related industries
Wider cultural industries
Core creative arts
Other core creative
industries
Core creative arts—performing arts; independent artists; promoters and
agents.
Other core creative—architectural and design services; photography services;
arts educational services.
Wider cultural production—motion picture/TV; sound recording; publishing.
Related production—manufacturing (jewelry, musical instruments);
construction (new theaters, libraries); and retail sales (art galleries, book
stores).
ACPSA Production is Estimated from the Ground Up
Items/Commodities/Industries
Items
 “Advertising agencies”; radio, TV, and cable advertising; newspaper advertising
 Excludes public relations, media buying, and distribution
Commodity
“Creative” advertising
(Nearly $240 billion in 2013)
Production of Creative Advertising by Leading Industries, 2012
(millions)
Broadcasting
$81,271
Advertising agencies
$47,022
Publishing
$35,718
Other information services
$34,369
Other, non-ACPSA industries
$27,692
Printing
Promoters of performing arts
$11,897
$766
Data source: Arts and Cultural Production Satellite Account (ACPSA), U.S. Bureau of Economic Analysis
Value Added to U.S. GDP by Sector, 2012
(in billions)
Health care and social
assistance
$1,152.3
Retail trade
$932.6
Arts and culture
$698.7
Construction
$586.7
Transportation and
warehousing
$464.1
Travel and tourism
$428.0
Mining and extraction
Utilities
Agriculature, forestry,
fishing, and hunting
$406.7
$264.6
$195.3
Data sources: Arts and Cultural Production Satellite Account (ACPSA), Travel and Tourism Satellite Account, and GDP by Industry,
U.S. Bureau of Economic Analysis.
Consumption of Cultural Goods and Services, 2012
Intermediate
expenditures
42.0%
Personal consumption
31.6%
Government
12.2%
Investment
Exports
9.1%
5.1%
Data source: Arts and Cultural Production Satellite Account (ACPSA), U.S. Bureau of Economic
Exports of Arts and Cultural Goods and Services, 2012
(in millions)
Movies and TV shows
$16,315
Manufactured jewelry and
silverware
$9,230
Arts-related software publishing
$9,199
Sound recording
$4,920
Advertising
Architectural and design services
Book publishing
Newspaper and periodical
publishing
Performing arts and
independent artists
$3,200
$2,430
$1,991
$1,915
$1,158
Source: Arts and Cultural Production Satellite Account, U.S. Bureau of Economic Analysis
Obstacles
 Large responsibility for the NEA
o
Creative economy
 Misunderstandings about the ACPSA
o
o
Multiplier caveats ($1.69)
Self-employed workers (Schedule C)
 State-Level Estimates
o
Data
Lessons Learned
Real Arts and Cultural Value Added: 1998-2013
$700,000
$650,000
(Millions)
$600,000
$550,000
$500,000
$450,000
$400,000
1998
2000
2002
2004
Real arts and cultural value added
2006
2008
2010
Three-year moving average
Source: Arts and Cultural Production Satellite Account (ACPSA), U.S. Bureau of Economic Analysis, Embargoed
2012
National Archive of Data on Arts & Culture