Transcript Development of China`s IT industry and its career prospects

Development of China’s IT industry
and its career prospects
Philip Zheng
Senior HR Director, Baidu.com
China: the Largest Internet Users Market in the World
Proportion of Chinese Internet Users
2011
No. of internet Users 2005-2011
Unit：10K
51,310
Unit：%
45,730
38,400
23%
29,800
21,000
11,100
13,700
77%
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* 2.27 billion netizens by 2011 globally
Source：CNNIC
High Growth Potential vs. Low Penetration Rate (38%)
Penetration Rate of Chinese Internet Users 2002-2011
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JP 94%
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US 77%
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Global Average 35 %
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Source：CNNIC，2011/1
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Size of Chinese Internet Economy: RMB 272B (2011)
Average annual growth rate for Chinese internet industry is 52% YoY. The size of
Chinese internet economy exceeded RMB 200B in 2011, which was only 0.58% of the
total GDP.
Size of China internet economy
2008-2013e
As a Percentage of Chinese economy
Unit:100M RMB
Unit:%
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5,647
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3,901
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2,729
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1,513
705
983
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Source：iResearch & Baidu.com
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Key Players in Chinese Internet Industry
Trend of Chinese Internet Market
Search：New Search Engine
Mobile：Mobile internet
Vertical business for China internet market 2008-2014e Life：e-commerce
ecommerce
Web game
Internet ads
19%
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26%
34%
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Online payment
others
17%
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1%
10%
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Source：iResearch
44%
44%
45%
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25%
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16%
13%
16%
20%
23%
Mobile internet
Search engine
40%
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9%
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1%
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9%
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1%
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9%
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1%
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8%
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1%
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7%
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1%
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7%
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1%
Search : Next Generation Search Engine
Business Size for Internet Search 2005-2014eFocus on multi-media, large
Unit：RMB100M
scale data mining and
applications
New Milestone:
New Search Engine
558
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384
History：20 X in the
past 7 years
259
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188
110
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14
29
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Source：iResearch & Baidu.com
50
70
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Mobile Internet: Accelerate and Explode in China
It only took 4 years for
mobile internet users to
grow up to 350M in China
Business Size for Mobile internet 2008-2014e
Unit: RMB 100M
1,941
Exploding
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1,275
Gaining Momentum
768
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393
120
155
203
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Source：iResearch
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E-commerce: High YoY Growth in Online Shopping Business Size
2008-2014e on-line shopping size: China vs US
15,243
The market size of online shopping in China exceeded
RMB770B in 2011, with YoY increase rate of 55%.
12,310
12,692
13,198
11,384
9,860
9,737
10,234
10,744
9,940
7,736
4,980
2,630
1,282
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China
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US
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Huge Demand for Talent in Chinese Internet Industry
• Size of large internet companies:
- Tencent > 20K; Baidu 17K; Alibaba Group >25K
• Hire & Compete for the best in campus recruitment
• Key talent needs
• Developers
• Testers
• Product Managers
• Product Operations
• UE engineers
• Sales and marketing professionals
Talent Profile of Successful Candidates
• Be a fast learner
• Be creative
• Focus on the final results,
rather than the process
• Be the best in your technical/
professional area
• Be an excellent communicator
and collaborator
• Be passionate on what you are
going to do
• Be willing to win
Gap in Talent Supply for Chinese Internet Industry
• Technical Excellence, Esp.
Coding Capabilities
• Experience in Product
Development
• Independent Thinking
Ability
• Problem Solving Capability
The Beauties of Working in POEs
• Large platform for your career
• Huge growth opportunities
• High performance driven
culture
• Simple communication
environment
• Less hierarchies
• More earning opportunities
& the Challenges of Working in POEs
• Management is direct and
immature
• Process is not right on your
hand
• Tools & resources are not well
prepared
• Peer pressure is high with
faster pace
• You need to figure it out!
The Internet Industry is looking for Those who Want
to ......
• Make a big impact
for a great mission
• Grow on a fast track
• Take a risk but bet
on a bright future
• Innovate for a new
industry
• Stand out as a
leader