Transcript Croatia - Veille info tourisme

REPUBLIC OF CROATIA
– THE COUNTRY OF SUSTAINABLE TOURISM

Overall area: 87,661 km² (land: 56,594 km², sea: 31,067 km²)

Population: 4.4 million

Total length of the coastline: 6,176 km

Number of islands: 1,246 (inhabited: 49)

Protected regions: 19 (8 national parks, 11 nature parks) –
9% of Croatia’s territory

6 UNESCO heritage sites (5 cultural, 1 natural)

Blue Flag Programme: 117 beaches and 20 marinas
CROATIAN TOURISM HIGHLIGHTS
 Croatia - a predominantly coastal destination
 coastal area accounts for 95 percent of all visitation
 Accessibility
 accessible by all modes of transport (road, sea, air, rail)
 road is the main mode of transport used by tourists (over 80 percent)
CROATIAN TOURISM HIGHLIGHTS
BRIEF HISTORY
The 80s

Croatia was a developed tourist destination,
but not an independent state

Main tourism product was “sun and sea"

The prevailing concept was “mass tourism”
The 90s

Tourist traffic decreased to below of 20% of
pre-war level

Nearly a half of all hotels were damaged

Start of a long recovery process
CROATIAN TOURISM HIGHLIGHTS
Post-2000
TOURIST ARRIVALS (mil)
50
6.6
56.0
38.4
*2007 estimate based on Jan-Oct data
Source: Central Bureau of Statistics
2007
*
2006
2005
2004
2007*
0
2006
0
2005
10
2004
2
2003
20
2002
4
2001
30
2003
40
6
2000
OVERNIGHTS (mil)
2002
8
60
2001
10
11.2
2000
12
DOMESTIC
INTERNATIONAL
Structure of Tourists in 2007
9%
11%
 Croatian tourism has demonstrated steady growth
since 2000
Domestic
EU countries
 In 2007 tourist arrivals rose 7.5% and overnights
5.6% year-on-year
80%
Non-EU countries
8
7
6
5
4
3
2
1
0
25
18.4%
20
15.1%
15
5.6
3.0
3.7
4.0
5.5
6.0
6.3
6.9
10
5
0
Contributition to the GDP %)
Revenues fromTourism (B €)
IMPACT OF TOURISM ON
CROATIA’S ECONOMY
Revenues
from tourism
Contribution
to the GDP
Source: Croatian National Bank
 Given its high contribution to the GDP, tourism is a strategic industry
in Croatia’s economy
NAUTICAL TOURISM
 The most stable and the most
lucrative tourism in Croatia
 Nautical tourism is generating 10%
of revenues from tourism
 Nautical tourists on average spend
twice as much as other tourists
 550,000 nautical tourists in 2006
 Currently 83 nautical ports
 50 marinas
 33 anchorages, berths and
dry marinas
 Total capacity 21,500 berths in
nautical ports
 16,000 wet
 5,500 dry
 Additional 15,000 berths available
in other ports
CROATIAN ISLANDS
 Every 5th tourist spend a
holiday on an island
 Island Act
 Construction of municipal
and social infrastructure
facilities on Croatian islands
– water supply and sewage
systems
 Subsidies for line coastal
maritime transport (for
islanders and tourists)
 Construction and
modernisation of ports open
for public transport
NEW STRATEGY
New strategy is based on following principles:

Space is the most valuable tourism resource
 Physical planning to support sustainable development of
tourism
 Local communities have a key role to play in planning
decisions
 Protection and preservation of natural, historical and
cultural heritage a key to sustainable tourism development
 These principles summarized in the logo “The
Mediterranean as it once was”

Transition from “mass tourism” to “quality tourism”
 Upgrading of accommodation to international standards
 Presence of international hotel brands in key destinations
 Introduction of boutique hotels offering personalized service

Sustainable growth is the key to prosperity
 A long-term sustained growth rate of tourism is a key to the
stability of Croatia’s economy
 Investments required to achieve a balanced development
PROTECTION OF THE COASTAL AREA
ISSUES
 Huge demand for new construction on the waterfront
 Tourist facilities construction without communal
infrastructure
Regulation on the Arrangement and Protection of
Protected Coastal Area of the Sea (PCA)
(September 2004) - Area under special regulation
Definition of PCA
 mainland belt with the width of 1.000 m from the coastal
line
 sea belt with the width of 300 m
 all islands
PROTECTION OF THE COASTAL AREA
Measures enforced in the PCA
 ban on construction in the belt of 70 m from the




coastal line outside of the urban areas
ban on construction in PCA without preliminary
constructed sewage system
ban on expanding the construction area where
70% of existing area is not constructed
maximum capacity of 400 berths per marina
environmental report (EIA) is obligatory for project
with significant environmental impact
Maritime Domain (public domain under special
protection)
 minimum of 6 metres from the coastal line
 right of ownership or any other property right can
not be acquired
 under concession regime
CROATIA
THE MEDITERRANEAN AS IT ONCE WAS

Croatian Adriatic Sea - the cleanest sea in the
Mediterranean (as tested by ADAC)

Coastal Cities Water Pollution Control Project

Water Ballast Management Rule

Croatian Initiative for the designation of the
Adriatic Sea as a PSSA (Particularly Sensitive
Sea Area)

International covention on the control of harmful
anti-fouling systems on ships

Supporting environmentally-friendly activities

Nautical Tourism Strategy
 15,000 new berths in the next 10 years
(10,000 wet/5,000 dry)
 Strategic environmental assessments is
obligatory
 Ban on construction in pristine parts of the
coast and in national parks

Sustainable Development Cruising Tourism
Strategy
REPLACING ‘DIRTY’ INDUSTRIES
WITH TOURISM ZONES

Cement factory in Umag shut down

Construction of tourist resort “Terra Istriana” under way

A similar process occurs at several seaside locations
SUSTAINABLE DEVELOPMENT
BASED ON CULTURAL HERITAGE


The “key” to future sustainable development
The “added value” of Croatian tourism product
UNESCO Heritage Sites

5 cultural properties (Dubrovnik, Trogir, Split, Sibenik, Porec)
SUSTAINABLE DEVELOPMENT
BASED ON NATURAL HERITAGE
8 National Parks
10 Parks of Nature

Two archipelagos (Kornati and Brijuni), the island of Mljet, Plitvice
Lakes and Krka are national parks with a well-developed visitation

Other protected areas, too, are reporting increasing visitation across all
types of activity
SUSTAINABLE DEVELOPMENT
BASED ON TRADITIONAL HERITAGE
Concepts and programmes of revitalization of:

old traditional houses- incentive program «Under the centennial roof»

old crafts, arts & skills - like ship building (Ars Halieutica), old cuisine

rural areas by incentives to develop rural tourism and ecological
agriculture

cultural preservation

self-employment

unique experiences
MID-TERM STRATEGIC GOALS OF
CROATIAN TOURISM
Strategic goal up to 2012 is achievement of physical volume of traffic of:
12,000,000 tourist arrivals
66,000,000 tourist overnights
This volume of traffic represents optimisation of tourist achievements
given the number of inhabitants in Croatia (4.42 million):
2.7 tourist arrivals “per capita”
15 tourist overnights “per capita”
FINANCIAL INDICATORS TO TSA-WTTC METHODOLOGY (UP TO 2010)
12 billion EURO
Total tourist demand (2715 EURO per capita)
8 billion EURO
Spending of foreign guests (1810 EURO per capita)