Transcript copy-of-inquiry_in_motion_talk_no-video

The Place to Build Cars,
It Ends in “A,”
and it is not China or India…
by
Thomas R. Kurfess, Ph.D., P.E.
Professor and BMW Chair of Manufacturing
Department of Mechanical Engineering
and
Director of the Campbell Graduate Engineering Center
Clemson University –
International Center for Automotive Research
Clemson, South Carolina USA
Talk Outline
The Market
 CU-ICAR and Our Role
 The Graduate Engineering Center
 Economic Impact
 The People
 The Need
 The Future

2/24
The Market






World Population 6.6 Billion
(July 2007)
265 Nations
82% Literacy Rate
Gross World Product
(GDP): $46.77 Trillion
GDP per capita: $10,200
Labor Force 3 Billion

Cars Sold
– World Wide 43 million
– Cars Sold in US 7.7 million
– Cars Sold in China 3.83 million

New Car Market $1.5 Trillion.
– Agriculture 40.1%
– Industry 20.8%
– Services 39%

Unemployment Rate 30%
3/24
Introduction to Clemson University

A Land-grant University
Founded in 1889
– Focus on Agriculture and
Engineering
– Tradition of Economic
Transformation in Agriculture,
Textiles, Ceramics, Chemicals

Technically Oriented Public
Research University
– 17,000 Graduate and
Undergraduate Students
– $180 Million in Research
Expenditures
– Strength in Engineering,
Architecture, Agriculture,
Entrepreneurship and
Communication
4/24
Linking Engineering Emphasis Areas
Advanced Materials
 Automotive and Transportation Technology
 Biotechnology and Biomedical Sciences
 Information and Communication Technology
 Sustainable Environment

5/24
Unparalleled Access
to the Market Place
More than 1,000 automotive assemblers and suppliers
within a day’s drive of Greenville
6/24
CU – ICAR Campus
7/24
CU – ICAR Neighborhood 1
8/24
The Carroll A. Campbell Jr.
Graduate Engineering Center


An 90,000 sq. ft. building
Systems Integration
Research Activities
– Passenger Vehicles
– Heavy Vehicles

Graduate Program in
Automotive Engineering

Facilities
–
–
–
–
–
Full vehicle testing
Engine/powertrain testing
Faculty, student, staff offices
Industry partner offices
Conference facilities
– Industry focused
– Interdisciplinary
9/24
10/24
Problems that We Face
What we teach to a student:
1
lim

x 8 x  8
1
lim

x 5 x  5
5
The student’s response to a quiz question:
11/24
MTS 7-Post Road Simulator in Environmental Chamber






4-channel road simulator
with modal testing and
controls
+/- 35 kN actuator force
250 mm max displacement
3.5 m/s max velocity
-40 ºC to + 85ºC
10% to 90% humidity
12/24
Research Rubric
Chair in
Manufacturing
Chair in
Vehicle
Electronics
Chair in
System
Integration
Chair in Product
Design &
Development
13/24
The Impact
Emissions
 Safety
 Energy
 Manufacturing

Chair in
Manufacturing
Chair in
Vehicle
Electronics
Chair in
System
Integration
Chair in Product
Design &
Development
14/24
SC and European Economic Impact

Between 1992 and 2002

Created 37,800 jobs
Invested almost $13 billion
37 companies located in SC


15/24
Economic Impact (May 2002) in SC

Over 16,000 jobs created from BMW
–
–

4,327 at Plant Spartanburg
Over 12,000 jobs in support positions (suppliers, etc.)
$4.1 billion annual contribution to SC economy
– SC receives $27.6 million in revenue
– 4 Upstate counties receive $2.4 million additional revenue
Source:
Economic Impact Study conducted by
University of South Carolina’s
Darla Moore School of Business, May 2002
16/24
Electronics

Vehicles
– Past
– Present
– Future

Major areas for electronics
– Onboard control
– Safety
– Infotainment
17/24
History of Car Media – It is Accelerating!
1930s
commercial
introduction of
the fitted car
radio came in
the from the
Galvin Manuf.
Corporation.
1952
Blaupunkt
became the
first maker to
offer FM
receivers
What
Next?
1965
Ford Motor
Company
introduced
dealer-installed
8-track players
as an option on
most models
1970’s
Compact
Cassette Wins
the war with 8
track for
automobiles
1990’s
1997
Compact Disk
Wins the war
with tapes for
automobiles
Mercedes
offers GPS
2003
1996
GM offers
Emergency
services and
system
monitoring
2002
Honda Odyssey
factory installed
DVD player
Manufacturers
offer a car radio
capable of CD,
MP3, XM
satellite radio
and AM/FM
playback
What’s Next?
GPS, RADIO, Wireless internet, Cell Phone integration…
 3-D Navigation (Google, NVidia, Volkswagen)
 Car to Car LAN
 Car to Infrastructure LAN
 Reconfigurability

19/24
The Future for the Car

Performance
–
–
–
–





Fuel economy
Emissions
Safety
Handling
Infotainment
Security (a virus?)
Haptics – driver feedback
Systems integration
Policy
– Safety systems (e.g., airbags, tire pressure sensors)
– Responsibility

The “Camera” scenario
20/24
The Future – It Ends in “A”
Education at all levels
 South Carolina

– Jobs – too many?
The Southeastern U.S.
 The United States of America

– Automotive
– Manufacturing

The World
21/24
The Future – Our Responsibility
Educational / Academic leadership
 Industrial leadership
 Government leadership

–
–
–
–
Federal
Regional
State
Local
22/24