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Nigeria Case Study Nigeria Case Study Growth Potential Brazil- 3million TIV Nigeria- 50 000 TIV Nigeria Case Study: Establishment of Assembly plant Nigeria Case Study: New Automotive Policy Elements of the Automotive Development Plan • ProcessProcess Engineering Nigerian • Industrial EngineeringRevolution Plan (NIRP) Diversification of Nigeria’s economy and revenues through industry Increase manufacturing’s contribution to GDP from: - 4% to 6% by 2015; and - >10% by 2017 Nigerian Case Study: Proudly Nigerian Products Nigerian Case Study: Skills Development Skills Development Process Engineering Quality Assurance Total Customer Service Supply Chain Management Human Resources Skills Development Skills Development Other Growth Initiatives: Retail Network Expansion Direct Dealer Distribution Model Dealer Network to satisfy customer needs Network quantity & quality Geographic coverage Zambia Service capacity Increase focus on our markets Brings us closer to our customer Zimbabwe. Malawi Other Growth Initiatives Other Growth Initiatives Brand Building Challenges Government policy uncertainties High country risk factor: African countries represent 50% of the highest risk countries Erratic market conditions: forex fluctuation, duty structure changes Logistics network challenges in distributing products across the region Lack of reliable market information: limited statistical data and market intelligence Challenges Competitiveness of key markets: based on the World Economic Forum Competitiveness Index. Those at the bottom end of the scale are: Kenya 90 Ghana 111 Nigeria 127 Angola 140 Grey market penetration: grey market estimated to be 10 X new vehicle market size Skills shortage: not enough requisite skills hinders growth of the motor industry in Africa Building Automotive Industry: Opportunities Growing TIV Process Engineering Improved Road Network Better Fuel Network Building Automotive Industry Benefits Employment Creation Greater GDP Contribution Economic Linkages SME development in respect of Automotive parts, components and services Skills Development Technology and Innovation advancement Building Automotive Industry Building Automotive Industry Thank You