Transcript New Intermediaries – portals and gateways to information

New Intermediaries – portals
and gateways to information
David R Worlock, Chairman
Electronic Publishing Services Ltd
[email protected]
UKSG Conference 2000
Keele, April 2000
UKSG, April 2000
www.epsltd.com
Active Information
• Communities
• Electronic commerce
• Customisation/personalisation
So it’s about productivity, OK?
UKSG, April 2000
www.epsltd.com
The Unleashed Power
of the Consumer
www.epsltd.com
• the user will go on the web where he
wants to
• the user will only give his details when he
wants to
• the user is not loyal to brand unless it
gives him service
• the user on the network is always more
powerful than the provider
UKSG, April 2000
Navigation as a
New Business
www.epsltd.com
Reach
-
sampling all of the products in the range
and connecting them to all of the
accessible customers
Richness
-
sucking the price, product and directory
information into a searchable
environment and making it retrievable
at levels of requirement
Affiliation -
in the battleground marketplace, do you
stand beside the buyers or the sellers?
UKSG, April 2000
Evans and Wurster/Blown to Bits
Navigational
Advantage
www.epsltd.com
Reach
-
the science of access and connection
Richness
-
the depth and detail of information
given to the consumer - and collected
from him
Affiliation -
UKSG, April 2000
whose interests do you represent?
Evans and Wurster/Blown to Bits
Hail to the King?
• Content
• Access
• Context
Life after copyright is DRM?
UKSG, April 2000
www.epsltd.com
Electronic Publishing:
the three ages
www.epsltd.com
1st Generation
- put content online, extend
brand, defend franchise
2nd Generation
- create an audience, develop
revenue streams
3rd Generation
- “Its a different business in
every way”
UKSG, April 2000
What is the User
Requirement
www.epsltd.com
• All relevant literature should be
searchable from one point, regardless of
source?
• All relevant literature should be
purchasable from one point, in one
transaction?
• All citation searching, cross-referencing
and use of metadata should be
standardised for ease of use?
UKSG, April 2000
What is the user
experience?
• Diversity of sources
• Plurality of pricing mechanisms
• Non-standardisation in search and
retrieval
UKSG, April 2000
www.epsltd.com
Portals and Brands
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• Portals give users confidence – and vision
• Branded portals enhance trust and
authority
• Portals are definable to communities
UKSG, April 2000
The niche portal
The community model
Revenue options
Gateway
registration/membership
- a subscriber-only club
- a club with high value paid-for modules
- advertising revenues
- e-commerce revenues
www.epsltd.com
Portal search
engine
Organization of web
resources for community
Own data holdings
Third party agreements
and acquisitions
Building new data
products
Databases
Community
Library of organized
access to high
value data/productivity
tools
Advertising/
E-commerce
Commercial
areas
of site
Communications
E-mail, discussion fora, chat
bulletin boards, niche
sub-groups etc.
Special interest groups
Discussion fora
UKSG, April 2000
Discounted Shopping
Buyer’s Guide
Cross comparable
independent data e.g. prices
Classifieds
e.g. Jobs
The buy-sell model: e.g. wateronline.com
(VerticalNet)
•This model is all about bringing buyers and sellers
together and might be based on extensive contact
listings for both buyers and sellers as well as deep
product information and catalogues from the sellers.
•The ultimate ambition of such a site will be to
facilitate e-commerce between the buyers and sellers,
providing suitable secure payment mechanisms and
deal-making services to achieve this. Initially,
however, such sites may only provide an online lookup or ordering facility rather than full transactional
capabilities.
Buy side
Thin top slice of
news/editorial/comment/
discussion
Buyer’s guides (product
information)
Possible revenue streams:
•advertising: seller
directory listings and
online product guides
•e-commerce: commission
on transactions
Sell side
Product and supplier
directories
Classifieds (jobs)
Deal making facilities
Security/trust
E-commerce facilitation
UKSG, April 2000
BioMedNet
www.epsltd.com
•
•
•
•
600,000 subscribers
Repackage of information for defined needs
Umbrella for sub-niche communities
eCommerce opportunity
Crossing the Chasm towards real margins at last?
UKSG, April 2000
The new Infomediaries from
disintermediation to
re-intermediation
• ISI/Web of Science
• Rowe.com
• Ingenta
UKSG, April 2000
www.epsltd.com
Revenue Models
- the Internet Environment
• Subscription/single or multilevel/integrated
or stand-alone
• Advertising/directory, link or banner-based
• Sponsorship, transaction/e-commerce,
results-driven pricing
• Integrated Model
UKSG, April 2000
www.epsltd.com
The hype cycle
Visibility
XDSL - high speed Knowledge
communications management
XML - Internet
programming
language
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Extranets
Streaming media over web
Internet telephony
Online
communities
Ubiquitous
computing
Biometrics
Wearable
computers
Electronic cash
Intelligent software agents
Java platforms
Intranet publishing
Avatars - virtual digital ‘actors’
Push technology
Network
computers
Data mining
Personal digital assistants
Speech recognition
Desktop video conferencing
Cable modems
Trough of
Technology Peak of inflated
trigger
expectations disillusionment
Slope of
enlightenment
Plateau of
productivity
Time
UKSG, April 2000
Source: Gartner