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digi-lodge Shifting Greek regions to “Tourism 2.0” through ERDF Yannis Larios // 16.01.2012 // Regiostars 2012 – The Awards for Innovative Projects Greece has been linked to the crisis… … yet the collective perception on Greece, still holds true! There exist bright spots of growth There exist bright spots of growth Tourism! … the “heavy industry” of Greece … has this specific look! … Tourism is a major GDP contributor … but Tourism is also a major employer 840.000 jobs … a recent McKinsey report*, identified Weak “reach” in emerging tourism markets Condensed tourist season Low use of multi-channel platforms to stepimprove pre-visit experience * Greece 10 Years Ahead – Tourism and Growth Tourism How do you move it forward? Tourism 2.0 …step-up in innovation! Nowadays, tourism is about shared experiences … and these are our “Ambassadors”: Visitors! …it’s them that build the brand of the country yet… We have to change that! digi-lodge infuse service innovation to hotels & lodges across Greece by harnessing ERDF Go Directly to the Real Economy with a “swiping” initiative Infused Service Innovation digi-lodge accelerated “digital investments” at hotels and lodges co-financed “service innovation” in: • multi-lingual websites, with obligatory e-booking systems • secure transaction platforms • content management systems for touristic content • online real-time services to clients • mobile applications • backoffice and frontoffice systems that enhance the hotel’s efficiency (CRM, Inventory systems, Hotel Management software etc.) • Inhouse wireless networking facilities digi-lodge accelerated “digital investments” at hotels and lodges enhanced “digital exposure” through financing: • Search Engine Optimisation services • Digital marketing and promotion campaigns • Strategic use of Social media for promotion Innovation in the Submission Process: Transparency and speed Innovation in auditing total envisaged budget per hotel/ lodge €7.000 - €40.000 (according to stars-ratings or key-ratings) digi-lodge co-financing support 60% Initial available budget (public financing): €45 mil. National Private contribution: €30 mil. Phenomenal participation! CC – Flickr user buck82 2.859 hotels successfully evaluated as eligible 1.800 hotels’ digital investments concluded Sustainability Hotels that embrace the digital-era can never abandon efficiency gains! Partnerships country-wide initiative that combines regional needs “Portable” to EU regions Regional impact digi-lodge Shifting Greece to “Tourism 2.0” through ERDF Thank you! Yannis Larios // Digital Aid – Information Society SA