Transcript NEW VERSION OF POWER POINT TEMPLATE

Broadband
market Trends & Strategy
Dimitris logothetis
Ericsson hellas
THE new broadband Reality
Everything connected
Part of daily life
Mobility
Internet connection
© Ericsson AB 2010
Broadband
becoming a
necessity
EVERYTHING WILL be connected
Drivers
- Entertainment, security, health
- Productivity, new revenues
- Sustainability, regulation
Connected
consumer electronics
Intelligent transport,
industry and society, smart
utilities
- Broadband ubiquity
- Declining cost of connectivity
© Ericsson AB 2010
Enablers
Broadband Benefits for society
Widespread use of broadband
can increase Australian GDP
by 1.4% (or AUD 15b) in 5 years
A 4% broadband growth could give
1.8 million jobs and $132 billion in
payroll over 10 years in California
USD 2.15 saved on each electronically
filed U.S. tax return – error rate reduced
from 20% to less than 1%
Sources: Ovum, iReach, OECD & CIE
© Ericsson AB 2010
10% of British Telecom employees working
remotely has reduced travel by 17% or ~69
million miles per year
Telstra's mobile broadband enables
productivity gains of 9-27%
U.S. productivity gains from mobile
broadband will generate $860 billion in
additional GDP over the next decade
inflection points driving ICT
THINGS
50 billion
Digital society
Sustainable world
2nd
Inflection
point
Personal
mobile
1st
Inflection
point
PEOPLE 5 billion
Global
connectivity
1875
Source: Ericsson
© Ericsson AB 2010
1900
PLACES 1 billion
1925
1950
1975
2000
2025
Technology Evolution
Broadband Capacity
Fixed
Last mile
Bandwidth
Mobile
2000x
2000x
1Gbps
FTTH
100Mbps
LTE advanced
GPON
VDSL2
HSPA
Evolved
VDSL
10Mbps
HSPA
Evol
ADSL2+
2Mbps
HSPA
SDSL
ADSL
500kbps
1990
© Ericsson AB 2010
LTE
EDGE
1995
2000
2005
2010
2015
Deep Fiber Access technologies
accelerated copper speeds enabled by vectoring
Copper
Fiber
0.3 km
1.0 km
1.8 km
4.0 – 5.0 km
1000 ft
3000 ft
5500 ft
12000 – 15000 ft
MDF at local
exchange
Deep Fiber Access
Fiber to the Node VDSL2: 20 - 100 Mbps
0.3 – 1.0 km: 40 -100 Mbps
1.0 – 1.8 km: 20 - 40 Mbps
Fiber to the Curb VDSL2: 100 - 160 Mbps
Fiber to the Building VDSL2/LAN in-building: 100 - 160/1000 Mbps
Fiber to the Home point-to-point fiber / GPON user access: 1000 - 2500 Mbps
Future FTTH pmp fiber / 10GPON & WDM-PON user access: 10 Gps- 100 Gbps
L1 peak rate capability per access topology type
© Ericsson AB 2010
Classic DSL
ADSL: up to 8 Mbps
ADSL2+: up to 24 Mbps
HSPA evolution
peak rate in mbps
…
168
84
42
28
21
7
© Ericsson AB 2010
HSPA
64QAM
MIMO
Multi carrier (4)
+ 64QAM
+ MIMO
Multi carrier (2)
+ 64QAM
or
+ MIMO
Multi carrier (2)
+ 64QAM
or
MIMO
+ 64QAM
Multi carrier (4)
+ 64QAM
Ericsson FTTX Projects
P2P
P2P
P2P
P2P
P2P
FTTH
FTTH
FTTH
FTTH
FTTH
MDU, FTTH
FTTH
FTTH
FTTH
MDU, FTTH
FTTH
FTTH
FTTH, FTTC
MDU, FTTH
FTTH
FTTH
FTTH
FTTH
FTTH, MDU
FTTH
FTTH
FTTH
P2P
FTTH, MDU
FTTH
FTTH
FTTH
© Ericsson AB 2010
FTTH
SingTel India
P2P
P2P
Building the Smart Society in greece
the ericsson experience
Ericsson has already helped 14 municipalities in Greece
in their transition towards the Digital Society to-date
Main citizens benefits:
Improvement of quality
of life due to:
• simplified public
transactions
• more transparent and
citizen-focused public
administration
• benefits from new
electronic services
© Ericsson AB 2010
FROM MANs to Smart Cities
High Definition TV
Broadband Internet
Access to Multi Media content
Tourism
Hotels & Resorts
High Tech Workplace
Video Conferencing
Call Center
Distant Learning
Remote Teaching
University
Secure Communication
Public Internet Services
Industry
Ministries
Shopping
Mobile Money
Mobile Payment
E-commerce
Traffic &
Transportation
Traffic Control & Information
Passenger Information Systems
Street Light Management
Area Surveillance / Public Safety
© Ericsson AB 2010
Remote Monitoring
E-Health services
Living &
Home Office
High Definition TV
Broadband Internet
Multi Media
Personalization
Automated Meter Management
Hospital
Operator
Networks
Mobile Broadband
Base Station or Fixed
Broadband DSLAM
Backhauling
summary
› Broadband benefits society
– GDP increase
– Productivity
– Job creation
– Towards sustainable societies
› Technological advancements make things easier
– From ADSL2+ to VDSL2 and xGPON & GPRS to LTE
› Both fixed and mobile broadband will co-exist
› Let’s all work together to make broadband available to
every Greek citizen
© Ericsson AB 2010
© Ericsson AB 2010