Transcript Doc12-Ericsson

Mobile Broadband
Connects the Unconnected
Job creation
and retention
65 K new videos
on YouTube daily
and 100 M views daily
Estimated:
2 million new jobs in
California and GDP
increase of 376 BUSD
More than 120 operators
offer Mobile TV
Industrial growth
& GDP increase
50% of world pop lives
in cities
Entertainment and
user generated
content
Sustainable sociogeographic structure
Broadband
for all
Over 800 M people use
Internet daily
Remote work saves
time and gasoline
Positive impacts
on environment
Improved education
and health systems
100 M Blogs worldwide
2006
Increased enterprise
and government
efficiencies
More than 40% of
work force are mobile
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PC penetration rate >70% and
laptops overtaking desktops
(US, Europe)
350 M broadband
subscribers today
2007-11-22
Broadband to all?
Quarterly growth
- fixed broadband penetration Q4 2006
Source: Point-Topic, April 2007
WRC-07 mobile spectrum needed to improve broadband penetration
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Broadband growth
>1.8 billion subscriptions 2012
2100
Subscriptions (Millions)
1800
Mobile
Broadband
1500
1200
900
Fixed
Broadband
600
300
0
2005
2006
2007
2008
2009
2010
2011
2012
Source: OVUM, Strategy Analytics & Internal Ericsson
Broadband becomes personal
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Mobile traffic to grow tenfold by 2012
– need for more spectrum
5 000 000
TV/Video
Internet
Voice
Yearly Terabyte
4 000 000
3 000 000
2 000 000
1 000 000
0
2004
2005
2006
2007
2008
2009
2010
2011
2012
Sources: Ericsson 2007
Voice continue growing, but information based services will grow more
driving the need for more mobile broadband spectrum
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Broadband for all
Penetration
100%
Special Needs,
Efficiency Gain
Availability,
Value for money,
Ease of use
Reliability,
Capacity,
Affordability
Time
Phase 1
Phase 2
Phase 3
Early Acceptance
Mainstream
Reaching everyone
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Ensuring penetration takes off
Penetration
100%
User value, affordability,
simplicity
Even better economies of scale
Drives down price
Stimulates growth and spread
Economies of scale
Harmonized
technologies
Global
standards
Phase 1
Phase 2
Early Acceptance
Mainstream
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Time
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GSM and 3G data evolution
1000 x Higher Peak Rate in 10 years
3G LTE
HSPA Evolved
Turbo 3G (HSPA)
3G
GPRS
Peak rate
40 kbps
384 kbps
3.6 Mbps
28/40 Mbps
200 Mbps
Ericsson
1998
2002
2005
2008
2009
1000 x Higher Peak Rate in 10 years
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Mobile Broadband Module
 Connecting everything
 IPR costs included in the module
 The target is to have more than 50% of
all notebooks sold by 2011 to include
embedded HSPA connectivity
Further accelerating the Mobile Broadband market
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Mobile broadband connects
the unconnected
Society
Enterprise
Individual Benefits
South Africa, MTN @ccess
New Zealand, Atlas glass
Sweden, YouTube and Facebook
India, Gramyoti
UK, Bradford Community Housing Trust
Sweden, Personalized postcards
Bangladesh, Grameenphone
UK, L’Oreal
US, Raleigh Police Department
UK, ShootLive
Australia, BreastScreen
UK, National Express
Australia, Eye and Ear Hospital
Australia, Complete Health Group
Australia, Fire Fighting
New Zealand, Energex
Sweden, Vetlanda Municipal
Australia, Dural First National
Australia, Road Traffic Authority
Sweden, Skanska
Sweden, Westin Buss
Australia, Salmon Fishing
Hong Kong, Taxis
Sweden, Skogforsk Institute
It is happening everywhere
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South Africa, MTN
Mobile broadband connects the unconnected
The benefits when using 3G/HSPA
 Access to critical information
 Functions as an employer-employee bridge
 Improved entrepreneurship
Index
“The projects are making a real impact on people’s
lives. Some use it to get jobs or check their
university application. But most importantly we’re
seeing people become accustomed to the Internet,
trusting what technology can do for them and how it
can make their life simpler. If they can be included
in the digital age, then it will benefit all of South
Africa,”
Ashraff Paruk, General Manager,
Product Innovation and Strategy, MTN SA
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South Africa, MTN
Index
Mobile broadband connects the unconnected
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India, Ericsson
Mobile broadband connects the unconnected
The benefits when using 3G/HSPA services
 Benefiting the rural masses by providing:
– E-learning
– Healthcare
– Local government initiatives
– Market rates for crop produce
– Live television, weather and info on
fertilizer/pesticides
– Video conferencing
Index
– Surveillance
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India, Ericsson
Mobile broadband connects the unconnected
Socioeconomic
development
Security
systems
Job creation
Improved
healthcare
Entertainment
Improved
education
Index
Increased
efficiencies
Positive
impacts on
environment
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Conclusion
 The amount of traffic in mobile networks will continue to grow
rapidly for both telephony and broadband services.
 To get full benefits for society out of broadband, technologies
must have economies of scale to enable a mass-market that
makes broadband affordable for everyone
 Ericsson believes HSPA will be the mainstream technology
for mobile broadband for many years to come, with LTE and
IMT-Advanced being the natural evolutions
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