Transcript presentation slides

Leadership In A High Tech World
Bill Smith - President, AT&T Network Operations
North Carolina State University
“Leadership in Technology”
Executive Speaker Series
February 16, 2012
©2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.
Now
Then
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Then
Now
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AGENDA
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AT&T Overview
Industry Landscape
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Changing Business Models
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Characteristics of Technology Business
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Leadership Strategies
The AT&T Landscape
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AT&T … By The Numbers
• AT&T is a leading provider of wireless, Wi-Fi, high speed Internet,
and voice services:
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103.2 M AT&T wireless customers
Nearly 11M emerging devices in service
25,360 text messages handled every second
Over 17M AT&T broadband connections in service in the USA
3.8M AT&T U-verse TV subscribers
Access to more than 220,000 Wi-Fi hotspots globally
• The nation’s fastest mobile broadband network
• 100 percent of Fortune 1000 companies are AT&T customers
• Global headquarters located in Dallas, Texas
Continue to Enhance the Customer Experience
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* Data as of December 2010
Build the Best Network
38 Internet data
centers globally
More than
220,000 Wi-Fi
Hotspots in 100
countries
835,713 fiber route miles
The AT&T global IP network carries
more than 35 Petabytes of data
traffic on an average business day
More than ONE BILLION devices connected to the AT&T network
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Simplified map: not all nodes/links/routes shown
* MPLS technology enables high-quality delivery to multiple services over a single IP Network Infrastructure
* Data as of December 2010
Investing in the Future
Capital Expenditures ($M)
$15,000
$13,000
$11,000
$9,000
$7,000
$5,000
$3,000
2007
2008
Wireless
2009
2010
2011
Wireline
AT&T has invested over $95B in our network over last 5 years
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Industry Landscape
Evolution Measured in Decades
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Industry Landscape
Evolution Measured in Years
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Industry Landscape
Evolution Measured in Months
2010:
$1.8T
Industry
$280B CAPEX
… a game
of high
stakes poker
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Industry Landscape
Partnership Complexity Increasing
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Business Model Evolution
Speed Enabling Innovation Cycles
Dial-up
Wired Broadband
(56 kbps)
(256 kbps)
Broadband Speeds Enabled Unprecedented Innovation in the 90s
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Business Model Evolution
Speed Enabling Innovation Cycles
2G
3G
4G
(256 kbps)
(7 mbps)
(73 mbps)
Ubiquitous Wireless Broadband Will Enable the Next Innovation Cycle
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Business Model Evolution
Customer Behaviors Changing
2011
Wireless
Traffic Growth
Video
Historical Drivers
Web Browsing
& Apps
Email
Texting
Wireless Data Traffic
2007
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Up 8,000% 2007-2010
Business Model Evolution
Customer Behaviors Changing
Wireless
Traffic Growth
Future Drivers
Cloud Services
Enterprise Applications
Content Sharing
Mobile TV
Social Networking
Music Streaming
Video on Demand
Immersive
Communications
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Business Model Evolution
Virtualization and Mobility
a Match made in Heaven
Compute and Storage as a Service
Scalable and Secure
Enables Business Productivity
Reduces Complexity and Cost
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Business Model Evolution
Supporting a Fragmented Environment
HTML5
Enterprise
Customers
Industry
Communities
Support
AT&T Dev
Community
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APIs
On boarding
Portal
Third-Party
Communities
The Business of
Technology
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Characteristics of
Technology Based
Businesses
Capital intensive
Uncertain depreciation cycles
Often have to “Pick A Horse To Ride” before answer
is clear
Drives other business impacts
Maturity curve is unclear
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Product Sales
Technology Maturity Curve
Introduction Growth
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Maturity
© 2012 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. AT&T
Proprietary (Restricted) Only for use by authorized individuals within the AT&T companies.
Decline
Technology
Strategies
Do your homework
Understand key decision point timing and impacts
Partner whenever possible to mitigate risk
Understand options (if any) just in case you need
to change strategies
Constantly monitor your position, but avoid
“Analysis Paralysis”
Look for international trends
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The Business of
Leadership
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• Competitive Landscape
• Business Models
• Customer Behavior
• Technology
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Be yourself
People
Strategies
Trust, but verify
Understand skill versus will
Provide meaningful feedback
Look in the mirror
Give people a reason to believe
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“Motivating and supporting a team to accomplish
more than they thought they could do”
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