Transcript What IS Data Mining? - e

Data Mining in
E-Learning:
Finally Some Solid Facts
About Learning
Gideon Zailer
www.e-learning.co.il
Before we start…
2 questions I am
going to ask you at
the END
A nice story about
ACCENT
A nice story about
ACCENT
A few words about
myself…
And I’d also like you
to meet…
Right Next Door
(Ball room A1/A2)
How do we usually evaluate
learning processes?
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Assessments
Tests
Interviews
Observations
Implementation
Follow-up
• ROI measurement
What are the limitations of such
assessment tools?
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Subjective
Indirect
Sample groups
Reflective
What IS Data Mining?
Data Mining, also known as KnowledgeDiscovery in Databases (KDD), is the
process of automatically searching large
volumes of data for patterns. In order to
achieve this, data mining uses
computational techniques from statistics,
machine learning and pattern
recognition
Data mining in
process…
What can E-learning
Data mining do?
Every click is counted and monitored
• Learning patterns and styles
• A new dimension of research
In other words: SOLID FACTS
Our Customer
• Private school for SAT exams
• Over 100,000 students
• Internationally acknowledged for its
methods and professionalism
The Participants
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Young
Restless…
Computer and Internet Savvy
How many of them will adopt the online
course?
Let’s have a look…
Why is this a good case study
for EL data mining?
• Many choices, Many possibilities of
identifying different learning styles
• Long learning process
• Massive numbers
What is
the POWER?
What is the POWER?
How do we do it?
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Encoding each page
Gathering a Data warehouse
Analyzing and processing
Building Characters
Improving Product
Characters Follow-up
Remember Our Friends?
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Mr. Long and Mr. Short
Mr. Daytime and Mr. Nighttime
Mr. Thorough and Mr. “Jumpy”
Mr. “Next Next”
”I am here for the games”
“Can I have some feedback?”
“Help I need somebody”
Additional Insights
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How long is a session?
“fun” and amazing features?
Linear Learning?
40 different dominant paths
How is data mining
going to change us?
• Training Instructors
• Training Designers
• Training Managers
And the answers to the
two questions…
Thank you for your
data-mind
[email protected]
www.e-learning.co.il
And see you in a month
[email protected]
www.e-learning.co.il
www.e-learning.co.il/astd.ppt