Transcript STRATEGIC COMMUNICATIONS and e

STRATEGIC COMMUNICATIONS
and e-LEARNING PLATFORMS
Books of
strategic
communications
Prof. Rusi MARINOV
Models, principles,
knowledge
Strategic communications in the World
Search index
Top
Countries
in the World
According
search index:
USA
Canada
Australia and
Great Britain
Strategy information knowledge
Strategic and information domains:
Key strategic ICT domains:
• Technological: based on the information and
the digital technologies;
• Cognitive: oriented to knowledge management
and transfer;
• Visual: vision for the future initiatives and actions;
• Administrative – in order to synchronize ideas, themes,
and practices;
• Planning and Preparation: possible scenarios to
address critical issues;
EU programs for ICTs have a
catalytic impact in three key
areas:
Productivity and innovation, by
facilitating creativity and
management;
Modernization of public
services, education and transport;
Advances in science and
technology, by supporting
cooperation and access to
information.
Four essential elements of effective
communication :
setting goals, knowing the audience,
mastering skills, and managing
anxiety.
Communications strategy
map
Objectives/Communication vision
What are you trying to achieve in the
communication field?
Purpose/Mission
What do you need to do in order to
achieve you objectives?
Communications and media Goals
What benchmarks are you going to
use to implement your
communication strategy?
Information channels and means
What communications models are
you going to use to implement your
strategy?
Technology-mobile, social and new
media platforms
What media and social technology
you going to use in the
communication plans?
Robert
Kaplan,
David P.
Norton
Harvard
Business
Press, Dec
16, 2003
Mobile strategic communications
Strategy
planning:
Creative and
comprehensive
templates you
can use to
develop a
strategic plan. All
aspects of the
strategic planning
process
covered including
mission, vision,
strategies, tactics,
swot, and more.
Strategic communications
principles
Communication and media-principles
Transformational strategic communicators are guided by a powerful shared vision,
appreciate the importance of taking in another's perspective. Their methods are:
authentic, respectful, solution-oriented, and data-driven.
They emphasize power-sharing, win-win outcomes, feedback loops
and highly value listening/HuPost/.
Strategic communication principles
• Synchronization of technologies, symbols and words;
• Systematic approach to the process;
• Thinking based on graphical scenarios;
• Information and communication competence;
• Innovation and communication competitiveness;
• Control the flow of information;
• Financial security of communications;
• Interactivity and virtuality;
Principles of effective
communication
• The best communication
is two-way, involving
dialogue, reinforcement
of beliefs is enhanced by
audience involvement.
• A message is more
believable if the source is
credible. The
organizations must deliver
its messages honestly,
clearly, and from a
position of expertise.
Strategic communication principles
• Creating conditions for communication dialogue;
• Continuously renewal, change and transformation;
• Unique communication patterns;
• Multiply channels for communication;
• Alternative communications channels;
• High quality of information and shared
content;
• Openness of the communication channels to the world-Transparency;
•Accessibility to information / Infographics;
•Visualizing the concepts and processes: applications for visual presentation;
Social communications and media
strategy-7C
@ Community
Communication- to start by determining your target audience.
Where do they spend time online? What social media channels do they use?
@ Content
After you figure out how your community engages
with social media,
you should determine what content you’re going
to share with your followers.
@ Curation
Curation is a way of sharing other people’s
content.
Content curation is the process of sorting through
the vast amounts
of content on the Web and presenting it in a meaningful and organized way.
Social communications and media
strategy-7C
@ Creation
Creation is the act of producing content online,
whether it’s in the form of text, images, or video.
@ Connection
After you have either curated and/or created content, the next C is - sharing content.
This C is about connecting with your community and gaining a deep understanding of what your
target audience likes about your social media activities and strategy.
@ Conversation
This C is all about having a conversation with your communityactual engagement part of communicating with your communities.
Bryn Holmes, John Gardner 2006 Topics include: educational
evolution - enriching the learning
experience-learner
empowerment -design concepts
and considerations -
Mark
Rosenberg
Strategies
for
delivering
knowledge
E-learning systems
and crisis management
E-learning tasks:
•Gain attention
•Inform learner of
objectives
•Present stimulus
material
•Provide learner
guidance
•Elicit
performance
•Provide feedback
•Enhance retention
and transfer
E-learning system and crisis management
E-learning, according to Webopedia mean education via the Internet, network, or standalone
computer.
E-learning is essentially the network-enabled transfer of skills and knowledge.
E-learning refers to using electronic applications and processes to learn.
E-learning applications and processes include Web-based learning, computer-based learning,
virtual classrooms and digital collaboration.
E-learning: The use of technology to deliver instructional content and mediate learning activities.
May include electronic performance support and knowledge management features.
Principles of e-learning:
1. Interactive or hyperactive:
We all know that, in a self-paced, asynchronous course,
learning occurs as a result of the interactions embedded within the
training.
2. Trans-media operations: Create a course that consists largely of exercises — scenarios,
simulations, games, what have you — that require the learners to analyze
and apply the content
3. Principle 3:
Learner engagement: The pedagogy should engage and motivate learners. This engagement should
be evident in an ethos of being both educational and motivating.
E-learning tools_2012
Top 12 eLearning Tools for 2012 and Beyond:
The Centre for Learning and Performance Technologies (C4LPT) conducts an annual study of learning tools, creating a list of the
top 100 from votes submitted by learning professionals (i.e., educators and trainers at all levels) around the globe.
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Pinterest ;
Google Translate;
Flipboard- mission is to let people discover and share content in
beautiful, simple, and meaningful ways;
Bing;
Instapaper-app that helps you collect web-based reading material;
Zite - You may be sensing a trend as Zite is the third new social reader/content collection ;
Learnist - Sometimes described as a kind of Pinterest for Education;
MentorMob -Create a “learning playlist” of web-based content for your students;
Doodle;
Quora - with a goal of “organizing people and their interests so you can find, collect, and share the information of most value to
you;
Windows Skydrive;
Popplet- “place for your ideas” creates visual representations, graphic organizers, and timelines, and can be used for mind
mapping and presentations.
Popular Online
platforms
The World popular online education paltforms:
• 1. Moodle
• 2. WizIQ
• 3. Coursera
• 4. Udacity
• 5. Canvas
• 6. 2u.com
• 7. edX
Pinterest
Activity
Online
learning
Twitter
Activity
Online
learning
Twitter
activity
Strategic
communica
tions
#crisis communications
Twitter
Activitysome
results
Online
crisis
communi
cations
University e-learning
systems
Moodle has a large and diverse user community with over
1299179 registered users on this Moodle site alone, speaking over 78 languages in
230 countries
Moodle Statistics
Registered sites-87,079
Countries 239
Courses-7,879,628
Users-73,724,089
Teachers-1,300,207
Enrollments-78,437,509
Forum posts-130,587,090
Resources-69,982,272
Quiz questions-199,606,970
Top 10 countries by registrations
United States- 14,469
Spain7,579
Brazil
6,526
United Kingdom-4,546
Mexico
3,794
Germany
3,352
Colombia
2,771
Portugal
2,356
Australia
2,064
Italy
2,049
Moodle e-learning
My experience: Crisis management and knowledge
Moodle e-learning
My experience: Crisis management and knowledge
Strategic
communic
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