Transcript Week3_NEW

Today’s Workplace
• Collapse of traditional boundaries of space & time for
interactions with Customers, Suppliers, Employees
• Fundamental shift between management & worker
– Knowledge-workers own the means of production;
– intellectual capital cannot be owned, only attracted
and will go where it is wanted, treated well;
– symbiotic relationship
• Conversations are the way knowledge-workers discover
what they know, share with colleagues, create
relationships that define the organization, & ultimately
create new knowledge.
• Manager's job is to create an environment that allows
knowledge workers to learn and share (from
experiences, other workers, customers, suppliers,
business partners)
Learning 1.0
Learning 2.0
Courses
and LMS
Whole range of learning technologies used to
enable and support learning simulations,
games, podcasts, blogs, wiki, social software
Generic
Personalised
Long development
Rapid development
Centralised (course)
development
SMEs and others authoring content
Training and courses
(Formal learning)
Informal learning (and knowledge)
Off-the-job learning
Workflow/job-embedded learning
Knowledge management Knowledge sharing
Email
Messaging and social networking
From automation to innovation
In the Workplace
automation
online versions
of f2f courses
(web-based
training)
Web 1.0
static
HTML
formal,
instructional
self-paced courses
CONTENT
outsourced,
or in-house
specialists
INDIVIDUAL LEARNING
large
organisations
CONTENT
e-Learning 1.0
Niche specialists
e-Learning 2.0
e-Learning 2.0 providers
SHARING
COLLABORATION
SYNDICATION
new ways of
learning
innovation
new tools:
blogging
wikis
podcasting
RSS
social networking
informal,
workflow-based,
embedded learning
Web 2.0
ORGANISATIONAL
LEARNING
SOLUTIONS
rapid dev tools,
free Web 2.0 tools
SMEs and others
small/mediumsized
orgs
Web 2.0 from the Business Side
• It harnesses collective intelligence of people
to develop a richer user experience deriving
effectiveness from the inter-human
connections and from the network effects that
Web 2.0 makes possible, and growing in
effectiveness in proportion as people use it.
Web 2.0 Business Process Affects
• Low-barrier, available anywhere, Webbased business process mashups
• Allow business users to structure business
information and content (folksonomies
over taxonomies)
• Continuous, bottom-up management, and
maintenance of business processes by the
end-users that use them
• Folksonomy (also known as collaborative tagging,
social classification, social indexing, and social
tagging) is the practice and method of collaboratively
creating and managing tags to annotate and categorize
content. Folksonomy describes the bottom-up
classification systems that emerge from social tagging.
In contrast to traditional subject indexing, metadata is
generated not only by experts but also by creators and
consumers of the content. Usually, freely chosen
keywords are used instead of a controlled vocabulary.
Folksonomy (from folk + taxonomy) is a user-generated
taxonomy.
What connects an Organization?
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Ideas
Discussions
Websites
Documents
E-mails
Contacts
Web 2.0 Business Process Affects
• Business processes exposed as Web
services, turning the business process into a
reusable platform
• Easy inclusion of external Web-friendly data
sources and services into business
processes
• Based on portable, recognized standards as
much as possible
• Web 2.0-style collaboration (wiki-style editing,
blog-style publishing, social networking, etc.)
Financial Benefits of Web 2.0
• Reduce expenses
• Increase productivity
• Increase customer retention
Issues when Sharing Information
• Access and confidentiality are often crucial
matters in a professional environment
• The openness within the Web 2.0
environment and selective access to
information
• Team focused work and content and
enabling visibility
Benefits of Implementing Web 2.0
• A strategy for correctly using tools will make
collaboration more efficient
• Collaboration success can occur with minimal
effort/funding
• Champions that support incentives is mandatory
• Mashups turning data sources into infrastructure
• Social Network Tools build a Social Network
Benefits of Implementing Web 2.0
• Understanding the needs and incentives of a
target audience
• Don’t micromanage your social network –
nourish it
• Management must work in establishing
relationships that:
– Incentives participation by all parties
– Leverages existing social relationships
– Encourage the target audience talking – this
change is hard!
– Reward the most active participants
Design Patterns for OL 2.0
1) The Web as a Platform
• The Long Tail
Small sites make up the bulk of the internet's
content; narrow niches make up the bulk of
internet's the possible applications.
Therefore: Leverage customer-self service and
algorithmic data management to reach out to
the entire web, to the edges and not just the
center, to the long tail and not just the head.
2) Harnessing Collective Intelligence
• Network effects from user contributions are
the key in the Web 2.0 era.
3) Data is the Next Intel Inside
Applications are increasingly data-driven.
Therefore: For competitive advantage, seek to
own a unique, hard-to-recreate source of
data.
4) End of the SW Release CyclePerpetual Beta
• Fundamental is the shift from software as
artifact to software as service that the
software will cease to perform unless it is
maintained on a daily basis.
• Users must be treated as co-developers
5) Lightweight Program. Models
• Lightweight business models are a natural
concomitant of lightweight programming and
lightweight connections. The Web 2.0 mindset
is good at re-use.
Therefore, Cooperate, Don't Control
Offer web services interfaces and content
syndication, and re-use the data services of
others
6. Software Above the Level of a
Single Device
• No longer limited to the PC platform
Therefore: Design your application from the
get-go to integrate services across handheld
devices, PCs, and internet servers.
7. Rich User Experiences
• standards-based presentation using XHTML
and CSS;
• dynamic display and interaction using the
Document Object Model;
• data interchange and manipulation using XML
and XSLT;
• asynchronous data retrieval using
XMLHttpRequest;
• and JavaScript binding everything together."