Transcript The Negative Effects of TV Advertising on Children.

The Negative Effects of TV
Advertising on Children.
Chad Calveri
Section # 035
Introduction
 Today, children everywhere are easily influenced by the
things they watch on television, as well as the
commercials. Children today watch far more television
than children did in the early days of TV. In addition, they
are online where advertising is prevalent as well. The
influence of advertising has permitted much of what our
children do and see. In many cases, children tend to
misinterpret the messages conveyed through the
advertisement. They end up having wrong notions about
many issues. Advertising influences the minds of children,
which creates a need to own that particular product being
advertised.
Physical effects on kids
No
Exercise
No
Nutrition
less
Grooming
Mainly parents fault
Decreases
self
esteem
Gaining
weight
Poor
hygiene
reasoning
Unhealthy
Choices
Unhealthy
body
Less
education
Some parents back then and even today never
stopped to think what the effects of their kid
would obtain from a television screen yet they
still allowed them to abuse the “fun” commercials
advertisements.

Marketers choose children because they can easily lure them in. Advertisers spent $105.97 billion
in 1980. This number more than doubled in 2001 when it reached $230 billion In the year 2000, the
Census reported 105 million households in America, meaning advertisers spend an average of
$2,190 on one household per year. Advertisers spend this much money because of television. The
average child sees an estimate of more than 20,000 commercials every year - that works out to at
least 55 commercials per day Children will insist their parents purchase what they see or hear on
television. In the 1960's, children had an influence on about $5 billion of their parent’s purchases.
That figure increased to $50 billion in 1984 and tripled to $188 billion in 1997.

James McNeal, a kids marketing expert, estimated children twelve and under would influence
$500 billion of family purchases by the year 2000. Many educational posters in schools started
advertising candy to children, when it will only rot their teeth and make them gain weight. .
Smoking has nothing good to offer to children but health problems later on in life. Television
impacts children the most as far as advertising goes. Many children as young as three years old
recognize brand named products and clothing. When these children spend time watching so much
television they cannot help but be influenced by it, and want what they see. These children
become so obsessed with having what they see on television that they continue to hassle their
parents until they get it.
 TV viewing among kids is at an eight-year high. On average, children ages 2-5 spend 32
hours a week in front of a TV—watching television, DVDs, DVR and videos, and using a
game console. Kids ages 6-11 spend about 28 hours a week in front of the TV. The vast
majority of this viewing (97%) is of live TV .
 71% of 8- to 18-year-olds have a TV in their bedroom ; 54% have a DVD/VCR player, 37%
have cable/satellite TV, and 20% have premium channels.
 Media technology now offers more ways to access TV content, such as on the
Internet, cell phones and iPods. This has led to an increase in time spent viewing TV,
even as TV-set viewing has declined. 41% of TV-viewing is now online, time-shifted,
DVD or mobile .
 In about two-thirds of households, the TV is "usually" on during meals.
 In 53% of households of 7th- to 12th-graders, there are no rules about TV watching .
 In 51% of households, the TV is on "most" of the time .
 Kids with a TV in their bedroom spend an average of almost 1.5 hours more per day
watching TV than kids without a TV in the bedroom.
 Many parents encourage their toddlers to watch television.
 It is shown that tobacco ads are banned on TV and that young people still
see people smoking on programs and movies shown on television. The
tobacco industry uses product placement in films. Smoking in movies
increased throughout the 1990s .
 Internal tobacco industry documents show that the tobacco industry
purposefully markets their product to younger people. The industry uses
subtle strategies like logos at sporting events, product placement, and
celebrities smoking weed to get around the ban on TV advertising for their
products.
 Kids who watch more TV start smoking at an earlier age. The relationship
between television viewing and age of starting smoking was stronger than
that of peer smoking, parental smoking, and gender .
 Recent research has shown that exposure to smoking in movie characters
increases the chances that viewers will associate themselves with smoking.
 By age 18, if the man or woman is still in the habit of
smoking or continuously gaining weight from
unhealthy eating, then it would most likely mean that
it would be very hard to overcome these habits
without much dedication and hard work.
 Many of the kids are shown disconnected with their
relatives that effect their lives.
Bibliography
 file:///I:/TV%20Advertising%20and%20its%20effect%20on
%20children.htm
 file:///I:/effects-of-advertising-on-children.html
 Chad word.docx