Transcript Gradinita Cannes lions

Gradinita CANNES LIONS
“Gradinita” is more than just a creativity school, it helps you develop
an attitude toward advertising and life and helps you about the
efficient communication.
You learn and grow in a competitive (but constructive) medium and
also motivates you to be the best and win the great prize: a trip to the
Cannes International Advertising Festival, the place where advertising
trends are seen first.
CANNES LIONS 2007
The more things you see the more ideas you have
CANNES LIONS
• global festival - marketing, strategy and creative thinking, art directors
showcase, young creatives competition, etc.
• interactivity – advertising and creative ideas from different countries and
different insights.
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11.000
25.660
delegates
entries
45
21
seminars
workshops
Speakers
Bruce Winterton – President / The Barbarian Group, SUA
Natalia Stepanuk – General Director / IQ Marketing, Rusia
Matt Dyke – Worldwide Planning Director/ Tribal DDB
Steve King – CEO/ZenithOptimedia
Daryl Arnold – CEO/Profero
Jonah Bloom – Executive Editor/Ad Age
Mat Mildenhall – COO/Proximity Worldwide
Bob Isherwood – Worldwide Creative Director/Saatchi&Saatchi
Marcelo Serpa – CEO, Creative Director/ ALMAP BBDO
Tim Amstrong – VP/Google
Chris DeWolfe – CEO/MySpace
Al Gore
Seminars
Ambient media friend or foe/– Daniela Krautsack – Managing Director, Magic
Moments, the creative unit of MediaCom Vienna
The media YOUCRACY/Chairman of GoViral, Jimmy Maymann
MRM Worldwide
Tribal DDB/ top ten marketing agency
WGNS-trend directors
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Ambient media friend or foe
Daniela Krautsack – Managing Director, Magic Moments, the creative unit of
MediaCom Vienna
• the evolution and current trends in ambiental media and also in guerrilla
advertising
• the posibility to create a real connection between the consumer and the
brand
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The media YOUCRACY
Chairman of GoViral, Jimmy Maymann
• study about the consumer’s behaviour and new ways of interacting with
brands
• the consumer becomes a user by having the power to decide (when, where,
for how long to watch), he is able to modify and re-create the initial ad.
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CANNES LIONS
• is the most pleasant way to access informations.
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With what have we returned ?
• The CANNES FESTIVAL brought us to a new level of knowledge in
advertising and also in the communication field.
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Thank you for your attention!
Good luck !
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