Transcript Prezentacja programu PowerPoint

Television Advertising
television advertising
 TV spot (called. Spot = dot) - a short video ad is displayed in
the intervals between television programs or in their
course (interrupting them). TV spots last for the most 30
seconds, but encountered a longer and shorter. The issue
of advertising spots is one of the main sources of income
of private television stations as well as a substantial source
of revenue for public television. The issue of advertising
spots in Poland is preceded by the word advertising.
Currently, TV spots have become a commonly used tool for
conducting advertising campaigns on the Internet, usually
described as "pop-up".
1.
Television today as a medium for the advertising is power.
Television advertising than any other is desired by the
sender and absorbed from the recipient. The ability to use
her knowledge of the advantages and disadvantages of
creating an effective tool of competitive struggle. In order
to create a TV ad needs to know first of all how its
reception by the viewer. The massive television character
stems from two facts:
a) majority of households have a television set (approx. 98%)
b)
large part devote free time to watch TV programs. (On
average over 4 hrs. Per day).
television advertising
 TV Advertising combines these elements into a
coherent whole, creating effects typical only for the
film:
a) Real-time shortening
b) show the product in motion
c) morphing example. deformation, penetration, etc.
disappearance. creating an unreal world (computer
animation, drawing).
Advantages and disadvantages of
television advertising:
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DEFECTS:
-inappropriate programs
-Some ads are not handsome
-Sometimes a running program, something soak (a
curse), and then it repeats
 fairy tales for children help in the development of
children
Advantages and disadvantages of
television advertising:
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ADVANTAGES:
-There are various interesting educational programs
-are entertainment program
-cartoons for children help in the development of
children
 -you can learn something from science programs
Key elements of television
advertising:
 painting (the most important element)
 word
 sound.
 Television advertising is based primarily on the image. This image
has a first impression on the audience and encourages them to
buy the product dango.
 Thanks to television advertising elements it has the best of all
advertising media opportunities to attract and retain its
audience and creating a strong vision of an impact on the
emotions of a potential customer.
Forms of television advertising:
 demonstration activities - often leads to comparative advertising. Demonstration
activities include the presentation of the effects of the promoted product also
presenting its ease of use.
 slice of life - ads based on a triple-regimen: trouble solution satisfaction. The
solution is, of course, promoted a product that meets the needs, bringing
satisfaction and contentment.
 recommendations - recommendations of famous people, for example. movie stars,
athletes, experts from various fields, average users.
 lifestyle - not only promote the product, but evoke the desire to belong to the
group.
 humor - ads featuring funny situations related to eg. the use of the promoted
product.
 animation - advertising that uses animation and computer image helps to present
products widely regarded as shameful, embarrassing, or technically complex.
 return