Transcript Facebook Paid Ads

The following Pitch Deck aims to help you sell
Facebook Paid Ads
to your clients.
REMINDER:
Get statistics and talking points on Facebook Paid Ads to help you make presentations
for your prospect clients. Use the entire deck as it is and brand it with your logo and
company theme. Or mash it up with your existing presentation for a cohesive and
customized touch.
FACEBOOK PAID ADS
END-CLIENT
LOGO
RESELLER PARTNER
LOGO
Facebook Paid Ads are hyper-targeted
advertisements that takes advantage of
Facebook’s unmatched user data and
profiling.
Facebook Paid Ads allows businesses to:
 Connect to the right audience based on
Age, Gender, Location and Interest
 Expand existing market and reach to new
audience
What It Is
How It Works
Why It Matters
Use Cases
Facebook Paid Advertising
WHAT IS FACEBOOK PAID ADS?
Facebook Paid Advertising
DATAPOINTS
Facebook has over 1.49 Billion Monthly Active Users Worldwide
What this means for end-clients: Statistically Facebook has a very huge user base which is a huge opportunity for businesses.
What It Is
How It Works
Why It Matters
Use Cases
Facebook Paid Advertising
DATAPOINTS
Facebook has over 968 million daily
active users on average for June 2015.
Facebook has 844 million mobile daily
active users on average for June 2015
What this means for end-clients: Facebook is here to stay with its growing and consistently active users.
What It Is
How It Works
Why It Matters
Use Cases
HOW FACEBOOK PAID ADS WORK
SET THE MARKETING GOAL
Monitor
the
Campaign
Set the
Marketing
Goal
Develop
the Assets
Identify the
Audience
IDENTIFY THE AUDIENCE
Know who you want to reach on Facebook
DEVELOP THE ASSETS
Think about what message you want to convey
MONITOR THE CAMPAIGN
Measure the effectiveness of your campaign then optimize.
What It Is
How It Works
Why It Matters
Use Cases
Facebook Paid Advertising
Understand why you want to run a Facebook campaign
HOW FACEBOOK PAID ADS WORK
Monitor
the
Campaign
Page Likes – Connect with all the people who matter to your business.
Set the
Marketing
Goal
Page Post Engagement – Stimulate post likes, comments and shares.
Clicks to Websites – Drive traffic to specific pages of your website.
Develop
the Assets
Identify the
Audience
Website Conversion – Boost goal completions such as sign ups and purchases.
Local Awareness – Reach people near your business.
Offer Claims – Promote discounts and deals in your store.
Video Views – Tell your stories using a video.
What It Is
How It Works
Why It Matters
Use Cases
Facebook Paid Advertising
SET THE MARKETING GOALS
What do you want to achieve?
HOW FACEBOOK PAID ADS WORK
Who do you want to reach?
Monitor
the
Campaign
Set the
Marketing
Goal
Develop
the Assets
Identify
the
Audience
•
Users who match your target market demographic
•
Users who are within your business location
•
Users who are similar your existing customers
• Users whose interests are relevant to your business
What It Is
How It Works
Why It Matters
Use Cases
Facebook Paid Advertising
IDENTIFY THE TARGET AUDIENCE
HOW FACEBOOK PAID ADS WORK
Identify the
Audience
RIGHT SIDEBAR
Develop
the Assets
MOBILE FEED
Set the
Marketing
Goal
DESKTOP FEED
Monitor
the
Campaign
Facebook Paid Advertising
DEVELOP THE ASSETS
What It Is
How It Works
Why It Matters
Use Cases
HOW FACEBOOK PAID ADS WORK
MONITOR THE CAMPAIGN
Monitor
the
Campaign
Set the
Marketing
Goal
Develop
the Assets
Identify the
Audience
Placement Reports – Breaks down performance by placement and
device to help in campaign optimization.
What It Is
How It Works
Why It Matters
Use Cases
Facebook Paid Advertising
Audience Reports – Provide data about the target audience to
facilitate content development.
FACEBOOK PAID ADS vs ADWORDS PPC
Google Adwords Advertising
Targeting Options
Target audience based on Age,
Gender, Geo-Location and Interest.
Audience Profiling
Audience profile is based on who they Audience profile is based on what
are and what they like.
they are searching for at the moment.
Ad Quality
Quality leverages on social proof and
word of mouth.
Target audience based on GeoLocation, context and search intent.
Quality depends on relevance of
search queries to ad copies and
landing pages.
Creative Assets
Capture audience through rich media, Attract audience through clever ad
aesthetics and human interest stories. copies, optimized landing pages and
relevance to search terms.
Marketing Goal
Works best for building awareness and Works best for converting researchers
generating buzz.
with high buying intent.
What It Is
How It Works
Why It Matters
Use Cases
Facebook Paid Advertising
Facebook Paid Advertising
WHO CAN BENEFIT FROM FACEBOOK PAID ADS?
What It Is
•
Grow its community and transition from its
Personal Profile to a Business Page
•
Reach new audience and expand network
•
Connect with target market through creatives
that resonate their brand values
•
Rejuvenate, reinvent and reintroduce their brands
•
Re-engage with previous customers
•
Generate recurring traffic to website
•
Hyper-target a certain demographic within a
location
How It Works
Why It Matters
Use Cases
Facebook Paid Advertising
Businesses that aim to:
TAKEAWAYS
• Facebook user base is an opportunity for any business
• Facebook Paid Ads hyper-target the right audience within a location based on demographics and
interests.
Facebook Paid Advertising
• Facebook Paid Ads can help businesses meet specific marketing needs
THANK YOU.
If you have any questions or would need assistance,
you may contact:
Account Manager Name
Account Manager Email
END-CLIENT
LOGO
RESELLER PARTNER
LOGO