Transcript Advertising and Media - East Penn School District

Advertising and
Consumer Choices
Application of Information
TV commercial project
Watch television for 15 minutes. During that 15 minute time period,
record the advertisements you see. Next to the product, decide
whether the advertisement “convinced” you to buy the product or
service. Remember advertisements include commercials and
products mentioned during a television show. Example:
Mountain Dew
http://www.ispot.tv/ad/7xLO/mountain-dew-kickstart-extended-come-alive
Doritos
https://www.ispot.tv/ad/AOim/doritos-super-bowl-2016-ultrasound
Subaru
https://www.ispot.tv/ad/AOmE/subaru-dog-tested-puppy
Quick Write #1
 Advertisers often use celebrity endorsements
(statement of approval) to sell their products. Why do
you think celebrities might make people want to buy a
certain product or service?
Apple Music
https://www.ispot.tv/ad/AXef/apple-music-drake-vs-bench-presssong-by-taylor-swift
Nationwide
https://www.ispot.tv/ad/ACT1/nationwide-insurance-lunch-afterretirement-feat-peyton-manning
Almay
http://www.ispot.tv/ad/7HR_/almay-simply-american-featuring-carrieunderwood
Consumer
 Anyone who buys a product or service
 Product- an article or substance that is
manufactured or refined for sale
 Examples: shampoo, fast-food, Nike
shoes
 Service- a system supplying a public
need such as transport,
communications, or utilities such as
electricity and water
 Examples: eye exam, dental
Responsible Consumer
 Think about your choices carefully
 Know what you are looking for in a
product or service
 Evaluate!
All State
https://www.ispot.tv/ad/A5A4/allstate-ratesfeaturing-dennis-haysbert
Influences that Affect your
Choices
 Personal factors
 Beliefs, interest, curiosity
 Family
 Friends
 Cost
 Advice of sales people
 Advertising
Advertising
 Messages designed to cause
consumers to buy a product or
service
 Companies invest a lot of
money into ads to persuade
you to buy their product
Types of Advertising
 TV
 Infomercials
 Billboards
 Radio
 Websites
 In-store
 Mobile
 Print
Types of Advertising
 Informational ads
 Rely mostly on facts
 Use statistics
 Include the advice of experts
 Infomercial- long TV commercial whose main purpose
seems to be to present information, rather than to sell
a product
 Proactiv
 https://www.youtube.com/watch?v=tglJAHHwO58
Types of Advertising
 Image ads
 Pair product or service with an attractive
image
 Famous athlete giving an endorsement;
Examples:
Types of Advertising
 Image ads
 Overall message “If you buy
this product/service, this
could be you!”
 Suggest their
product/service will improve
your life
Persuasive Techniques
 Pathos- an appeal to an emotion
 Logos- an appeal to logic or reason
 Ethos-an appeal to credibility and
character
 Persuasive Technique Worksheet
 http://www.readwritethink.org/vide
os/rhetoric/video-61.html
Pathos, Logos OR
Ethos??????
Aveeno
https://www.ispot.tv/ad/7ngd/aveeno-daily-moisturizinghydration-feat-jennifer-anniston
Budweiser
https://www.ispot.tv/ad/7xYS/budweiser-super-bowl2015-commercial-lost-dog-song-by-sleeping-at-last
McDonalds
 http://www.ispot.tv/ad/7xYz/mcdonalds-super-bowl-
2015-pay-with-lovin
Advertising Techniques
 Bandwagon- everyone is using it, you should
too
 Beautiful people- you will be like the
celebrity/athlete if you use it!
 Good times-you will have fun if you use it
(Coca Cola commercial-https://www.youtube.com/watch?v=1AeG8tCz
TGw)
Advertising Techniques
 Status-you will be cool if you have this brand
name/designer item
 Free rewards- get this and get something free
Evaluating
Advertisements
 Ads can provide you with important
information, but they can be misleading too
 Exaggerate good points
 Omit negative aspects (fine print)
 Blend fact with opinion
 Recognize the difference between your needs
and wants
 Reebok
https://www.youtube.com/watch?v=UDb-
Fraud
Deliberate deceit or trickery
Claims that something cures or
prevents illness
Please complete the Critical
Thinking Question in your
Note Packet.
Who should be held
responsible when a
consumer is “taken in” by
a mislead claim-the
advertiser or the
consumer? Why?
Media
 Various methods for communicating
information
 Types of Media:
 Social Media
 Print media (magazines, books,
newspaper)
 Television
 Billboards
Hidden Advertising
 Disguised as informational articles
 Mention of a product on talk show
 Product logo worn by an athlete during
an interview
 Product placement in a movie
Comparison Shopping
 Method of judging the benefits of
different products or services by
comparing several factors, such as
quality, features, and cost
 Warrant- a written promise to
handle repairs if the product fails
to work properly
Online Shopping
 Using the internet to buy products
and services
 Advantages
 Pay a lower price
 Disadvantages
 Can’t see it, feel it, test it
 May have shipping costs
 Trouble returning items
Complete the Quick Write in
your Advertising Packet
 “Make a list of the people who
provide you and your family
with health care. For example,
who is your doctor.”
The Role of Health Care
 Health care system- the organization of
people, institutions, and resources that
deliver health care services to meet the
health needs of target populations
 United States treats people who are sick
or injured and has preventive care
 Keeping disease or injury from
happening or getting worse
Annual Preventive Care
 Testing hearing and vision
 Sports physicals
 Checking for scoliosis
 Screening for high blood
pressure
 Screening for eating disorders
and obesity
 Regular doctor check-up
Health Care
 United Health Care
 https://www.ispot.tv/ad/AOms/unitedhealthcar
e-super-bowl-2016-delivery
 Health care is divided into general care and
specialized care
 Primary care physicians- medical doctors who
provide physical checkups and general care
 School nurse, nurse practitioner
 Specialists- doctors trained to handle particular
kinds of patients or medical conditions
 Pediatrician, dermatologist
Where do you go for Health
Care?
 Clinic
 Private practice
 Group practice
 Hospital
 Emergency Room- cannot refuse
anyone immediate care!
Health Fraud
 The sale of worthless products or services
claimed to prevent diseases or cure other
health problems
 Xifaxan
 https://www.ispot.tv/ad/AYS4/xifaxan-you-
know-the-symptoms
 Advil
 https://www.ispot.tv/ad/AOm7/advil-super-
bowl-2016-distant-memory
Signs of Health Fraud
 Cure-all products; nothing cures everything
 Instant results; can’t change over night
 Testimonial from “satisfied customers”
 Phony medical claims impossible to measure;
“detoxify body”
 Claims the health care system is trying to keep
products off the market
 Suggestions that the usual treatment offered by
doctors is not as good
Examples of Health
Fraud
 Weight Management Products
 LOSE WEIGHT FAST!
 A good weight-management plan
includes a sensible eating plan and
regular physical activity
Examples of Health
Fraud
 Beauty Products (acne creams, hair
products)
 Erase pimples and blackheads
forever!
 Products can help skin
temporarily, but never
permanently
 Miracle Cures
 Gives false hope
Problems with Health
Care
 Know the return policy!
 Change doctors!
 Get a second opinion!
 https://www.youtube.com/watch?v=q51wc
PNX24c