Transcript Common Advertising Strategies - NordsWharfMrsGray

Common Advertising Strategies
Yes I want it!
Yes I need it
Advertising is a powerful tool.
People use advertising to make people want to
buy their products
We are going to look at the different ways
advertising companies try to influence our
decision to buy their product
Three factors include
Presentation (how the commercial looks and
sounds)
Catchy Slogans (Jingles, catch phrases that make
us think of that product. Eg The AAMI
commercial ‘What About Me’ song
Target audience (Who do you want to buy the
product)
Lets look at some of the strategies
usedIdeal / Perfect People:
Advertisers use models. If we see beautiful
people using the products, we may buy the
product because we think we will be beautiful
if we use the product
Will I look
like this if I
buy
Bonds?
See Nutrigrain Ad- Youtube
Heart Strings
Commercials often play on peoples emotions. If
you see an ad that makes you feel good, or
you think is cute you may buy the product.
Eg – Father and daughter eating out together at
McDonalds
- A cute puppy rolling toilet paper
- Cute Polar Bear Family (see Youtube)
Humour
Making people laugh could help sell a product.
See Barbara from the Bank on Wiki
Sound Effects
Music and stereophonic sounds often play a key
role in setting the mood and making a
commercial more attractive
Making the Product Look Better than it
is.............................
Many toy commercials show their toys in life-like
fashion, doing incredible things. Airplanes do
loop-the-loops and cars do wheelies, dolls cry
and spring-loaded missiles hit gorillas dead in
the chest. This would be fine if the toys really
did these things
See Youtube (Hulkhands)
Star Quality
Advertising companies use stars/celebrities to
sell their products
Eg Micheal Jackson (see Wiki)
Fun/Excitement
If a commercial shows people having fun people
will want to buy the product.
See Coke Commercial on wikispace.
Catchy Slogans
Advertising companies use catchy slogans to
draw people to their product
A slogan is a memorable motto or phrase used
in a commercial as a repetitive expression of
an idea or purpose.
Lets look at some..............
For example "Just like a chocolate milkshake,
only crunchy" - Coco Pops breakfast cereal
“Snap Crackle and Pop”- Rice Bubbles
“I’m lovin’ it”- McDonalds
“The burgers are better at Hungry Jacks”Hungry Jacks. (See Wiki).
"Maybe she's born with it, maybe it's
Maybelline" – Maybelline
Target Audience
A specific audience that the advertising message
is designed.
Example- the Hulk hand commercial would
probably be aimed at boys 8-11
Task 1
In groups of 2 or 3 think of a commercial that is
on television at the moment.
Write down strategies that the advertising
company may have used.
Share with the class
Task 2
In groups, choose a commercial from the
Wikispace page
http://nordswharfmrsgray.wikispaces.com/Ch
oose+a+commercial
Name the advertising strategies used to create
the commercial.
Explain to the class