Transcript Local London Online presentation

WHAT’S LOCAL LONDON ONLINE?
A network of local newspaper websites covering London and the home counties
REACH 1.6m POTENTIAL CUSTOMERS
1,690,230 users
Every month the Local London network of websites is visited by more than
1.6 million people. That’s enough people to fill Wembley Stadium 18 times
8,089,242 page impressions
Because the sites have such rich content, visitors tend to look at lots of pages
Source: Omniture July 2012
WHY LOCAL LONDON ONLINE WORKS
Trusted local brands
Our newspapers have been serving London and the Home Counties since
1836 — you can capitalise on that goodwill
Flexibility to pick and mix
Choose whether you want the whole London-wide network or target specific
areas important to you
Target potential customers
Using techniques such as contextual targeting, it’s possible to deliver your ads
only to the people most likely to buy from you. That cuts out waste
Timing
No print deadlines means you can advertise when it suits your
business — weekends, when you have a sale, evenings only etc.
NETWORKS TO SUIT YOUR NEEDS
London Network
All 24 websites plus thisislocallondon.co.uk will give
you comprehensive coverage of Greater London
Regional Network
Split roughly along the river you can choose
to target either North or South London
Local Network
The 24 websites are grouped into six regions to
give a more geographically targeted campaign
TARGET CAMPAIGNS FOR BETTER RESULTS
Geographic
Pick individual regions within the Local London network
Demographic
Advertise only to the age, income or gender of your target audience
Behavioural
Find users in the market to purchase particular products or services
Contextual
Show adverts within relevant editorial content
Meteo
Target adverts based on the current weather forecast
RE-TARGETING GIVES YOU A SECOND BITE
Re-targeting
Once we have identified your desired visitor profile, we can
re-target them.
For example, we can monitor those users searching for
legal jobs and immediately target them with legal job based
advertising. Subsequently we can re-target the advertising
when the user returns to the site, regardless of which
section of the website they are visiting
AD POSITIONS TO SUIT YOUR MESSAGE
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4
6
1 Leaderboard
Prominent position at the top. First thing people see
2 MPU
5
2
3
Ideal for video. Appears within editorial on news pages
3 Skyscraper
Seen for a long time as users scroll. Suits complex message
4 Earpiece
Top right. Traditionally the most sought after position
5 Mini banner
Can be targeted to jobs, cars or homes
6 Sponsor slug
Closely associate your brand with the editorial
MAKE AN IMPACT WITH BESPOKE FORMATS
Page Peel
A very dramatic solution. When the visitor
puts their mouse over a small ad in the
top right corner, the page peels back to
reveal a larger creative
MAKE AN IMPACT WITH BESPOKE FORMATS
Full-width Leaderboard
Stretching the entire width of the website,
this Leaderboard-plus is hard to ignore
MAKE AN IMPACT WITH BESPOKE FORMATS
Skin
Surround the entire website with your ad,
which can even include basic animation
MAKE AN IMPACT WITH BESPOKE FORMATS
Post-it
An advert that ‘pops up’ over the top of
the web page. Like a Post-it note, it is
good for a reminder, such as “Don’t miss
out — our sale must end today”
MAKE AN IMPACT WITH BESPOKE FORMATS
Overlay
Advertisers report CTRs up to 50 times
better with overlays compared to
traditional banner ads. Appearing on top
of the web page, they can carry much
more copy than can fit in a typical online
display ad
MORE WAYS TO GAIN ATTENTION
Expandable ads
Leaderboards, MPUs and Skyscrapers
can all expand to more than three times
their original size giving you more room to
get your message across
MORE WAYS TO GAIN ATTENTION
Take over
Create maximum impact by taking over all
the display positions — Leaderboard,
Skyscraper, MPU and Earpiece — at the
same time
HOW EFFECTIVE IS YOUR MARKETING?
Measurement
To help you understand your campaign’s success, we can
generate reports detailing the number of impressions
delivered (how many times your advertisement was shown)
and the number of clicks.
Unlike most other forms of advertising, online display is
fully accountable.
By giving you comparable transparent data we can help
you make the right advertising decisions.
DEMOGRAPHICS
70% of our audience is aged between 25 and 54. Nationally, 29% are under 25
Source: JICREG and NRS
DEMOGRAPHICS
More than half (58%) of our audience are women compared with 49% nationally
Local London Online
All internet users
Source: JICREG and NRS
HOUSEHOLD INCOME
More than half of internet users have household incomes greater than £35k
Source: NRS
MARKET SHARE BY SECTOR
Online advertising now enjoys a 28 per cent share of the UK’s adspend
Source: IAB and Warc 2011
LET US HELP YOU
07795 020 424
locallondononline.co.uk
Loudwater Mill, Station Road, Loudwater,
High Wycombe, Buckinghamshire HP10 9TY