Transcript Advertising and Promotion

ADVERTISING:
Regulation
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LAWS AND ETHICS
Two forms of oversight are:
LEGAL
What the law allows
ETHICAL
What we SHOULD do
Ethics are usually the higher standard
Violations of ethical principles results in laws
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Avenues for Oversight
•GOVERNMENT REGULATION:
•[pass and enforce laws]
•SELF-REGULATON:
•Independent bodies [set standards]
•Media companies [to accept ads]
•OTHER:
•Buyer Recourse [“caveat emptor”]
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Government Regulation
Federal laws
Canadian Code of Advertising Standards
Alcohol
Food and Drugs
Provincial laws
Alcohol Regulations
Credit and Loan Disclosures
Unfair Trade Practices Act
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Advertising Standards Canada
2001 Complaints
161 Upheld
321 To Council
833 Pursued
1164 Complaints
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Quote of the day
If you tell lies about a product you will be
found out – either by the government,
which will prosecute you, or by the
consumer, who will punish you by not
buying your product a second time.
• David Ogilvy
(Ogilvy & Mather)
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