Transcript Document
IT437 Unit 4 Unit 4: Mobile Marketing This week you will develop an SMS mobile marketing campaign. This will provide an opportunity to consider the message of your promotion and not become distracted by the graphics. PPT file turned in. PPT Minimum 8 slides. This will be a text only campaign. This will also accommodate a wide range of users who do not have regular access to the internet or personal computers. Consider the core message of your e-marketing promotion. Sample under DocSharing Project 4A (50pts) Unit 4: Evaluate legal situation This week you will evaluate a legal or ethical situation, state your opinion and explain your position. 1 Page report Summarize the ethical or moral responsibilities of an emarketing campaign with children as the target audience. Shows the data collected concerning the spending trends of children Project 4B (20pts) Marketing to children Legal Responsibilities Children’s Online Privacy Protection Act (COPPA). Sony $1 Million settlement. Collected personal info. from at least 30K children on nearly 200 entertainment sites. FTC: Monitors sites to enforce the law. Please note: Next few slides might be to graphic for some viewers. IT437 U4 1950s 7 Up Ad Campaign French Vogue http://vigilantcitizen.com/latestnews/disturbingsex-kitten-vogue-photoshoot-featuring-children/ Organ Donation http://www.guardian.co.uk/media/2008/may /21/asa.advertising http://brentatent12.wordpress.com/2009/09/13/benettongroup-unconventional-advertising/ SMS Marketing Campaign Who texts the most? http://www.text-board.com/marketing/text-message-global-usage-study-by-nielsen/ SMS Marketing Campaign Campaign Sample under docsharing Mobile Marketing Association (MMA) guidelines under Dochsaring Set goals before the campaign Text only campaign ◦ Appeal ◦ Value proposition ◦ Slogan IT437 U4 Appeal: Kisses, drool, and wiggles? Value Proposition: Adopt your forever friend for an endless supply of kisses, possible drool, and endless wiggles of excitement! Slogan: Visit Acme Humane Society to meet your new pet. (Drool bib optional.) Message: Appeal, Value Proposition and Slogan SMS Marketing Campaign MMA: Advertising week 10/2-3-New York City SMS Spam Lawsuits http://www.mmaglobal.com/news/mobile-marketing-association-announcesnew-flagship-event-focused-mobile-marketing-advertising- ◦ 20th Century Fox ($16 Million) ◦ Simon & Shuster($10 Million) IT437 U4