Transcript CA_4_Consumer Goods and Services Review PowerPoint

Consumer Goods
and
Services
Kindra Watters
Georgia CTAE Resource Network
2010
GPS Focus Standard

FCS-CA-4
› Students will identify effective practices for
purchasing consumer goods and services
 A. Explore the effect of advertising on
consumer decisions.
 B. Identify consumer rights and responsibilities.
 C. Evaluate ways to solve performance and
design problems, billing errors, or
misunderstandings to satisfy the consumer.
Continued…
GPS Focus Standard
…Continued
 D. Identify the major differences between
basic contractual obligations, warranties, and
contracts.
 E. Explain the process of comparison shopping.
Effect of Advertising on
Consumer Decisions
Advertising “tells” the consumer about
their product and why the consumer
should purchase it.
 Advertisers-the companies/businesses
that place the advertisement.
 Media- the various mediums used to
convey a message. (medium is singular
for media which is plural).

Types of Media for Advertising
Direct Mail
Magazines
Billboards
Marine/Air-displaying ads at games or
events on a boat or plane
 Electronic:




 Radio and television
 Internet
 Infomercials
Print Advertisements

Newspapers
› Include classified
ads
 Jobs
 Items and tickets for
sale
 Yard sales
› Example
newspaper:
The New York Times
Continued…
Print Advertisements

Magazines
› Advertise throughout
the periodical
 Periodical-another
name for written and
bound material
› Example magazine:
Southern Living
…Continued
Buyer Beware

DECEPTIVE ADVERTISEMENTS:
› If it is too good to be true.
› If it asks you to send money before you
receive the product.
› If you have to give your personal
information.
› If you have to work for free before a wage
agreement is met.
Effects of Advertising

Statistics regarding advertising
› http://www.plunkettresearch.com/Industries/
AdvertisingandBranding/AdvertisingandBran
dingStatistics/tabid/70/Default.aspx
› http://www.entrepreneur.com/encyclopedia
/businessstatistics/article82676.html
Advertising Explained

Interactive Website
› http://www.ftc.gov/youarehere/pages/parents_and_
teachers.html

FTC’s WEST TERRACE:
›
›
›
Shuman’s Shoes
Lesson: Ads and Endorsements
There are lots of different kinds of ads. Here, visitors can design their own poster for a shoe
sale or listen to a popular DJ’s endorsement to determine whether it’s an ad. MarketMatch Wireless
Lesson: Targeted Marketing
Businesses use target marketing to reach specific audiences. Visitors can learn more about
target marketing by matching different styles of cell phones with their target audiences.
Play this matching game again and again to beat your best time. Gr8 Gadgets
Lesson: False or Misleading Ads
Misleading ads cause lots of problems for businesses and consumers. Visitors watch a
misleading commercial and then learn how it has caused problems for everyone involved.
They also learn how the FTC prosecutes companies that intentionally mislead consumers.
Consumer Rights and
Responsibilities

Role of federal
government in
assuring the rights of
consumers
› http://www.ftc.gov/b
cp/about.shtm
› http://www.ftc.gov/b
cp/edu/pubs/consum
er/credit/cre01.shtm
Consumer Rights and
Responsibilities
Rights
Responsibilities
Right to safety
Responsibility to use products
safely
Right to be informed
Responsibility to use information
Right to choose
Responsibility to choose carefully
Right to be heard
Responsibility to speak up
Right to redress (legal action on
violations of laws)
Responsibility to seek redress
Right to consumer education
Responsibility to learn
Rights to service
Responsibility to reward good
service
Consumer Complaints





Resolving Customer Complaints? Billing Errors?
Misunderstandings?
Contact the company and calmly discuss the
situation.
Make a complaint-in person; by mail; or by phone.
Keep a copy of everything sent and follow the
company’s complaint procedures.
If needed, take further action: contact state or
federal agency; the Better Business Bureau (BBB) or
take legal action, consult an attorney.
Small claims court- a way to recover and come to a
settlement over a legal matter.
Source: The Creative Living Textbook
Warranties and Contracts


Warranty-a guarantee
for a length of time
that the consumer can
depend on a product
that will not be
defunct.
Contract-a binding
agreement that lists
services/product
performance
expected for a
duration of time.
Comparison Shopping
Where is the
better buy?
Store A or
Store B
Store A

Store B
Comparison Shopping Video
›
Brain Pop Subscription Required
http://www.brainpop.com/math/problemsolving/comparingprices/preview.we
ml