Transcript Chapter 3 Question Review

Marketing: Real People, Real
Choices, 4e
Chapter 3
Wecapisca Company makes claims in its
advertising that cannot be proven true or
untrue. It is using
1. puffery.
2. deceptive advertising.
3. green marketing.
4. business ethics.
Wecapisca Company makes claims in its
advertising that cannot be proven true or
untrue. It is using
1. puffery.
2. deceptive advertising.
3. green marketing.
4. business ethics.
The world’s largest economic community
is called the ______________.
1. World Trade Organization (WTO)
2. General Agreement on Tariffs and Trade (GATT)
3. North American Free Trade Agreement (NAFTA)
4. European Union (EU)
The world’s largest economic community
is called the ______________.
1. World Trade Organization (WTO)
2. General Agreement on Tariffs and Trade (GATT)
3. North American Free Trade Agreement (NAFTA)
4. European Union (EU)
Most companies require new employees
to read and sign a set of standards that
they must follow. This set of standards is
called ________.
1. a code of ethics
2. a set of values
3. a binding arbitration
4. business rules
Most companies require new employees
to read and sign a set of standards that
they must follow. This set of standards is
called ________.
1. a code of ethics
2. a set of values
3. a binding arbitration
4. business rules
A quota that completely prohibits
specified goods from entering or
leaving a country is called an embargo.
1. True
2. False
A quota that completely prohibits
specified goods from entering or
leaving a country is called an embargo.
1. True
2. False
An oligopoly implies that one seller
controls a market.
1. True
2. False
An oligopoly implies that one seller
controls a market.
1. True
2. False
Consumers can look to the federally
specified consumer bill of rights for
buyer protection.
1. True
2. False
Consumers can look to the federally
specified consumer bill of rights for
buyer protection.
1. True
2. False
British Petroleum is advertising the
reduction of emissions of toxic gases at
its production facilities. This is an
example of green marketing.
1. True
2. False
British Petroleum is advertising the
reduction of emissions of toxic gases at
its production facilities. This is an
example of green marketing.
1. True
2. False
The consumer bill of rights includes all of
the following except
1. the right to be safe
2. the right to be informed
3. the right to be seen
4. the right to be heard
The consumer bill of rights includes all of
the following except
1. the right to be safe
2. the right to be informed
3. the right to be seen
4. the right to be heard
Most successful marketing takes place only
in the United States.
1. True
2. False
Most successful marketing takes place only
in the United States.
1. True
2. False
Standardization and adaptation are different
ways to market on a global basis.
1. True
2. False
Standardization and adaptation are different
ways to market on a global basis.
1. True
2. False
Trade regulations are established to protect one
country’s domestic industries from foreign
competition. Trade regulations may include all
of the following except
1. tariffs
2. quotas
3. product standards
4. imported products
Trade regulations are established to protect one
country’s domestic industries from foreign
competition. Trade regulations may include all
of the following except
1. tariffs
2. quotas
3. product standards
4. imported products
A primary reason for looking for opportunities in
international markets might include:
1. matured markets/industries at home
2. changes in the presidency in the U.S.
3. reduced transportation and communication inter-countries
4. high unemployment in Europe
A primary reason for looking for opportunities in
international markets might include:
1. matured markets/industries at home
2. changes in the presidency in the U.S.
3. reduced transportation and communication inter-countries
4. high unemployment in Europe
A joint venture, which is a business
partnership with another company, is formed
when a firm lacks the skills or financial
resources to enter a foreign market.
1. True
2. False
A joint venture, which is a business
partnership with another company, is formed
when a firm lacks the skills or financial
resources to enter a foreign market.
1. True
2. False
The most dramatic effects of trade
competition in the United States occurred as
foreign companies have eroded American
leadership in several manufacturing bases.
1. True
2. False
The most dramatic effects of trade
competition in the United States occurred as
foreign companies have eroded American
leadership in several manufacturing bases.
1. True
2. False
If I sell Chinese branded sets of five glasses to
a target market in China, I would be primarily
interested in the knowledge of _________.
1. ethnocentrism
2. semiotics
3. local content rules
4. cultural values
If I sell Chinese branded sets of five glasses to
a target market in China, I would be primarily
interested in the knowledge of _________.
1. ethnocentrism
2. semiotics
3. local content rules
4. cultural values
The Russian government restricted foreign Vodka
companies from obtaining more than a very small
percent of market share by setting high import duties
and banning them from advertising on Russian
television. This is an example of ____________.
1. counter trade
2. protectionism
3. quotas
4. green marketing
The Russian government restricted foreign
Vodka companies from obtaining more than a
very small percent of market share by setting
high import duties and banning them from
advertising on Russian television. This is an
example of ____________.
1. counter trade
2. protectionism
3. quotas
4. green marketing
A more is a custom with a strong moral
overtone.
1. True
2. False
A more is a custom with a strong moral
overtone.
1. True
2. False
The U.S. has an individualistic culture.
1. True
2. False
The U.S. has an individualistic culture.
1. True
2. False
Iran is practicing expropriation when it
takes control of all U.S. assets in the
country.
1. True
2. False
Iran is practicing expropriation when it
takes control of all U.S. assets in the
country.
1. True
2. False