Transcript The Next Communication Revolution()

The Next Communication
Revolution
Hint: It is already in
your hands today
Welcome to the Mobile Revolution!
“We are in the middle of a revolution. A revolution that will render the principals
and models of traditional marketing obsolete. A revolution that will change the
face of marketing and advertising forever. A revolution that will replace
traditional feature-and-benefit marketing with experiential marketing.”
–Bernd H. Schmitt, author of bestselling book “Experiential Marketing”
Advertising Dollars Spent
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TV advertising is down 10%
Radio is down 11%
Magazine down 14%
Newspaper circulation down 18%
90% of Emails Blast are considered SPAM
Who’s looking at the advertising?
We’re looking at our phones!
Advertising Shift
• Digital (Website) Advertising is up 9%
• Mobile Advertising is up 18%
Mobile Marketing is up 800% over
the last 2 years!
Why Mobile?
 Reach Rate: 98% opened within 4 minutes
 Response Rates: average 17-30% when done properly
 Timing: promotions/alerts can be sent any time of day,
allowing for pinpoint accuracy of delivery
 Longevity: of accurate information: cell phone numbers
rarely change
 Participation: building your database
 Control: consumers want control
 Ease of Use: simple yet robust
 Social Media: integration
5.5 Billion Short Message System Enabled Phones world wide
1.5 Trillion texts sent world-wide Annually
Current Estimates on SMS Marketing Technologies
• Within 5 years SMS Marketing will be a 28 Billion Dollar
industry.
• SMS marketing will create twice as many millionaires
and billionaires than were created by the Internet.
This is Big Money!
Between the ages of 12-45 will send 60% more text messages than make voice calls
Four people texting at once, beat that. Think they are texting each other?
Actual blog post and caption http://thegraze.org/2009/01/game-night-at-houghs-review/
Mobile Phones are so engaging people lose track of their surroundings
How we Communicate
Today (160 characters)
I found a way to make
bank txting.
lol u b rich then the way u
txt
Serious chk it txt FLEXTIME TO
99999
SMS and your
business
1. Recruiting – Auto Responder – drip campaign
Rep will set up a series of text messages to be sent out at
predetermined times.
Benefits:
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Guarantees communication and visibility
Timed consistent engagement
Removes fear of phone and feeling of “pestering”
Rep controls information sent out
2. Retention/Rep Engagement – Communication with downline
and from corporate
 Event reminder with map link
 Motivational
 Success story
 Rep moved “x” amount of product
 #1 rep of the month/week
 Announcements
 Personal Video Link
 Training link
 Opportunity
 Compensation
 Product
3. Product
 Secure Knowledge of (new) products
 Creates urgency on select items (contests, specials, etc…)
 Uses sales lead-in for all products
Ways to apply this to your business
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Business card Hand out (want to make money texting?)
Car window vinyl letters
Car door magnet
Grocery Bulletin board Advertising
Lawn Sign (real estate is already doing this)
Social Media (add to your profile, do not post or inbox others)
Viral (use the forward to a friend feature)
Product Sharing (text me for a free product)
 Most of the 48 ways we teach to grow the business can be used
Easy Set up - Example SMS Campaign
How a Mobile Club Works
Text START to 8988
Welcome to our mobile club
So you want to earn more
money from home? Click or
visit www.qsmstext.com. Press
2 to opt out. Forward to a
friend reply with their number.
Sample only. Do not text to this number.
Behind the Scenes
• They receive a short introduction document.
• They are added to your opt-in database
• You are notified instantly with their contact
number (no bad emails or phone #)
• February 2011 – Target starts
testing instant savings coupons.
• Consumers can sign up for the
program via the mobile Web,
online, or by texting the keyword
COUPONS to the short code
827438 (Target).
• Mobile enrollment has double
since February.
Taco Bell campaign boasts 13,000 opt-ins in just 5 weeks
More than 93 percent of subscribers were still
active at the conclusion of the program,
confirming the value of the content offered and the
cadence at which offers were sent to consumers.
To date, more than 29,500 coupons have been
sent out to the database.
Mobile Advertising Curve of Opportunity
Introductory pre-launch Offer
• Mobile SMS platform is $29.95 per month
– Includes 500 texts
– Full back office
– Viral options & Social Media connection
– All QTeam Training, support calls, sample
sms
– Add. SMS Texts $.03 per text
Close - What happened at the beginning of Internet Marketing
 Millionaires were made because of the message
 Once Lists were built, they sold new products over and over
 Today the most successful are still able to market via email!
 Once you have a list and you demonstrate value you will have
customers for life!
Fill out the Mobile Enroll Form
To participate in our pre-launch trial You must be an IBO
and I suggest you have the Qivana Premium Website
Also
text QTeam to 87804
Link to Enroll form is also available in the initial QTeam Text