Transcript PUZZLES OF PERCEPTION

SPENDER TRACKERS
Take a few moments to update
them….
I want to see what progress
you’ve made
DO IT RIGHT!!!
Track up until MONDAY
On the Back of Your Sheet:
Describe what is
going on in this
picture?
Does it make you feel
a certain way? If so,
how?
What message do you
think is being sent in
this ad?
No ring on
Finger
Red mask is
upside down
Red mask
covering
backside is
symbolic of
animal in heat
 A 3rd leg usually
represents sexuality
and virility in males.
 Before O.J. was
accused of murder,
he was a star
running back and
very popular.
PUZZLES OF PERCEPTION
SUBLIMINAL MESSAGES
1950s
Movie theater owner
claimed to sell more refreshments
when he flashed the words
“EAT MORE POPCORN” or
“DRINK COKE” for a split
second on the screen.
Turned out to be a hoax
EFFECTIVENESS
SUBLIMINAL MESSAGES ____________
FORCE YOU TO ACT A CERTAIN WAY
THEY _________ MOTIVATE YOU TO TAKE
ACTION
- I can’t make you buy a coke but I can
make you thirsty
SUBLIMINAL MESSAGES
Subliminal messages have appeared in all
kinds of places:
Magazines
Movies
Political Campaigns
Weight Loss Strategies
Self-Improvement Books
Memory Enhancers and Study Aids
SELF-HELP SUBLIMINAL TAPES
Many promise to help you stop smoking,
lose weight, relieve stress, or stop taking
drugs
Study = Placebo tapes vs. “Real Tapes”
CONTROVERSIAL SUBLIMINAL
MESSAGES
2000 Presidential Election
REPUBLICANS vs. DEMOCRATS
Republicans accused of using subliminal
Images in campaign advertisements
SUBLIMINAL MESSAGES IN
DISNEY FILMS
www.snopes.com
“GOOD TEENAGERS, TAKE
OFF YOUR CLOTHES”
SUBLIMINAL vs. SUGGESTIVE
 Movies, TV, etc. often use subliminal
messages for various reasons
Advertisements use both SUBLIMINAL
and SUGGESTIVE (visible yet not easily
recognizable) messages to encourage
consumers to buy products
NOTHING PORTRAYED IN
ADVERTISEMENTS IS ________________!!
Advertisements attract
viewers on 3 separate
levels
SUGGESTIVE MESSAGES IN
ADVERTISEMENTS
1) _______________: Sensations that you
are aware of and can easily identify
2) ___________________: Sensations that
you are not IMMEDIATELY aware of but
can notice or recall with some effort
3) __________________: Sensations that
your mind recognizes and perceives but
you do are NOT aware of!
SUGGESTIVE MESSAGES
Most time, advertising is so clever, we
never realize how or why we are
attracted to certain products.
CAN YOU TASTE THE DIFFERENCE
BETWEEN BOTTLES OF WATER?
ADVERTISING EFFECTIVENESS
Most time, advertising is so clever, we
never realize how or why we are attracted
to certain products.
Monday!
CAN YOU TASTE THE DIFFERENCE
BETWEEN COKE AND PEPSI?
IS SODA IN YOUR
“VOCABULARY OF TASTE”?
YOUR TURNNNNN
CREATE YOUR OWN “BILLBOARD”
YOU HAVE THE PERIOD TODAY &
TOMORROW TO DO THIS
YOU ARE ONLY DOING THIS PROJECT
THE CLASS WILL VOTE ON AN
ULTIMATE WINNER --- BIG PRIZE 
MONDAY = AUCTION…. DON’T
FORGET IT