Transcript May 26 Marketing Ethics BMI3C Park

Suggestive and Subliminal Marketing
What is Suggestive Marketing…
 A Suggestive (or subliminal) message is any sensory
stimulation below an individual's absolute threshold for
conscious perception.
 In other words; A message or advertisement that is
strategically placed to stimulate the human mind into
recognizing and creating familiarity with a product.
 A suggestive add contains sexually suggestive material or
content that would not be easily seen by the average viewer.
Influence on Marketing
 These ad are seen usually only by the subconscious and
are strategically placed to create an urge or interest for a
certain product.
 This form of marketing is seen as manipulative. A study
proved that individuals were somehow less likely to
remember the subliminal message than if there were no
message at all.
 Banned in 1972, subliminal messaging still has a role in
today’s society. Here are some examples.
Examples of Subliminal and
Suggestive Marketing
Video
 McDonalds Subliminal Message
Questions…
1. Do you feel that subliminal messaging is ethical? Why or
why not?
2. Why do you believe advertisers use subliminal
messaging if they are so hard to see?
3. Have you had an encounter with subliminal or
suggestive marketing before? If so, give an example.
4. I will hand out the quiz (marked)