Transcript Document
E-Business for Airlines Unit 11 Part A • • • • • P1 – P2 – M1 – D1 Types of e-business Current e-technology used by airlines Impacts of e-business on airlines Benefits of e-business for airline customers Definition of e-Business • e- Business (electronic business) is in its simplest form, the conduct of business on the internet. It is a more generic term than ecommerce because it refers to not only buying and selling but also servicing customers and collaborating with business partners. Business to Consumer Promotions Advertising • Virgin Atlantic advertisement- what do you think? • http://www.youtube.com/watch?v=ebEDj7Z kOuA Bookings • How is it used? Travel Information • How is e-business used to provide travel information? • • • • • Live arrival and departure information Health advice for passengers Terminal information Airline facilities Latest worldwide travel news • Let’s look at Book Flights, Holidays, Hotels, Car Rental with British Airways Business to Business E-Procurement • What does procurement mean to you? • Procurement is the action of obtaining goods or services for a business • What sort of goods and services does an airline need to procure in order to run efficiently? LIST • In pairs, make a list of goods and services that an airline will need to procure to run efficiently. E-Procurement • Electronic methods are used at every stage of procurement: • Advertising contracts • Managing contracts • Evaluating tenders • Paying suppliers Benefits of E-Procurement • Reduces paperwork and increases efficiency • Helps to process orders more quickly • Speeds up payment Advertising • Cheap Flights - Book cheap flights to Europe with Ryanair • Why is this of benefit to businesses? • Marketing opportunity • Reaches mass market • Immediate impact In-Flight Internet Access • In recent years airlines have had to keep up with emerging technologies and the demand for doing business 24/7. • Singapore Airlines • British Airways LCY-JFK only (OnAir technology) British Airways - Club World London City: On-board connectivity Current e-Technology used by Airlines Hardware • PC’s • Laptops • Tablets Internet • Email • Websites • Web pages • Can you think ways in which airlines use these? • For internal communications • For external communications eg – procurement • Marketing • Bookings • Hyperlinks for customers eg- car hire, etc • Informing customers eg- email promotions Mobile Phones • Smartphones • Text applications • Can you think how an airline might use these to their benefit for staff and customers? Social Networking • Twitter • Facebook • Blogs • In pairs, through research, find a scheduled airline, a charter airline and a low cost airline that use social networking to conduct business and feedback to the rest of the group. Self Check-In • What are the benefits of self check-in to: • Passengers • Airlines • Barcode readers • In what ways are these used in an airport? • Scanning boarding passes • Scanning passports • Baggage • Benefits : • Security reasons • Speed • Organisation For Next Lesson • Make a start on P1 – all points must include airline examples to support your assignment. • Any questions, please ask me or email me if I’m not around. We will look at: • Impacts of e-business on airlines • Benefits of e-business for airline customers