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ESA
Early Stage Accelerator
Sensible Organizations
Daniel Olguín Olguín
Prof. Alex (Sandy) Pentland
MIT Media Lab
Human Dynamics Group
July 18, 2006
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Our Research
• Social signals
– Speech features: engagement, stress,
mirroring, activity
– Body motion: activity recognition from
wearable sensors
• Our experiments show that we are able
to identify:
– Connectors and central people in a
social network
– The boss in an organization
– The leader of a team
– The outcome of negotiations
– The degree of persuasiveness in
speech
– Group affiliations
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Motorola Confidential Proprietary
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2006
Automatically captured
group dynamics
Sensible Organizations
How to capture everyday social signals in real
organizations to improve organizational practices
• Apply social sensor technologies to improve organizational
practices:
– Productivity
– Efficiency
– Creativity
– Innovation
• Capture everyday individual and group dynamics in organizations
• Combine social, physical and digital information:
– Face-to face interactions (80%) and social signals
– Location and proximity sensing
– e-mail and web data mining
• Identify managerial problems and provide adequate solutions
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Motorola Confidential Proprietary
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2006
Solution
• Extend mobile phones:
– Bluetooth-enabled smart-phones
– Wearable electronic badges with social sensors (new market
opportunities)
• Real-time speech feature analysis
• Context awareness, user localization and proximity sensing
• Simple user interface: voice activated
Mobile phones are socially accepted wearable computers
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Motorola Confidential Proprietary
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2006
Wearable Communicator Badge
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Motorola Confidential Proprietary
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2006
Industrial and Research Partners
• Hitachi LTD
– Kazuo Yano (Project Leader: Hitachi Sensor Net Strategic Project)
– Koji Ara (Visiting Scientist at MIT Media Lab)
• CISCO Systems
• DARPA/IBM
• Motorola
– Joe Dvorak (Visiting Scientist at MIT Media Lab)
• MIT Media Lab Responsive Environments Group
– Joseph Paradiso (Wireless Sensor Networks)
• MIT Center for Collective Intelligence
– Peter Gloor (Optimizing innovation teams through dynamic social
network analysis)
• MIT Sloan School of Management
– Mark Mortensen (Geographically distributed teams)
• Boston University
– Marshall Van Alstyne (Strategy and efficiency in social networks)
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Motorola Confidential Proprietary
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2006
Timeline
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•
Concept design: January – May 2006
Prototyping and testing: June – August 2006
First electronic badge prototype completed by: August 2006
400 badges expected by: September 2006
Experiments in local companies: September – December 2006
– KPMG Consulting Company
– Boston Medical Group
– Aptima
• Data analysis: September – December 2006
• Large-scale experiments: January – May 2007
• Publication of results: March – May 2007
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Motorola Confidential Proprietary
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2006
Potential Obstacles
• User acceptance
–Small and comfortable to wear
• Initial privacy concerns
–Confidentiality
–Content
–Our technology is privacy preserving: we don’t look at the content of a
conversation, we analyze different speech features
• Hardware development and support
• Data collection
• Relating social measurements to productivity, efficiency,
creativity and innovation
–Develop new metrics to achieve quantitative measurements
–How to evaluate qualitative data: consumer satisfaction
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Motorola Confidential Proprietary
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2006
Management is still an art,
we are turning it into a science.
We look forward to collaborating with you!
For more information visit:
http://hd.media.mit.edu
e-mail: [email protected]
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Motorola Confidential Proprietary
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2006