Transcript toyota prius

Toyota Prius
Beginning of a new Era
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Introduction – Toyota Prius
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The chosen product which this article is on
about is Toyota Prius which is a hybrid
car. It has been chosen for the unique
design. It is one of the most successful
vehicles of Toyota motor corporation as it
has been able to create a huge market for
Toyota especially in the USA within a very
short period of time.
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Agenda of The Article
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The article has been divided into three
different phases to cover the following:
– Phase 1: Hybrid engine.
– Phase 2: Adoption of the engine.
– Phase 3: Market response.
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Phase 1 – Hybrid Engine
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The engine runs with a mixture of both electric & gasoline.
It is the most environmentally friendly version.
It overcomes all the negative aspects of the electric engine.
Combination of the traditional gasoline engine, works where
necessary to keep the performance.
Cost effective as it consumes less fossil fuel which help to
minimize the carbon emission
It is comparatively cheaper than any other hybrid vehicle of its
class.
There are scopes to improve the various aspects of the product.
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Phase 2 – Adoption of the Engine
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The design of the engine is a unique one.
The drive system has the grate features of its design.
It can be used in other products that fall in the similar
category.
It is designed to store energy created during vehicle use.
The drive system is attractive for its fuel efficiency.
It is suitable to be used in heavier vehicles.
In future the lithium ion batteries will be used for high
voltage longer backup.
This design can also be used for lighter vehicle such as
motorbikes.
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Phase 2 – Adoption of the Engine
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The design of the engine is a unique one.
The drive system has the grate features of its design.
It can be used in other products that fall in the similar
category.
It is designed to store energy created during vehicle use.
The drive system is attractive for its fuel efficiency.
It is suitable to be used in heavier vehicles.
In future the lithium ion batteries will be used for high
voltage longer backup.
This design can also be used for lighter vehicle such as
motorbikes.
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Phase 3 – Market Response
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It is one of the most successful vehicles of Toyota Motor
Corporation.
It has already been captured a huge market for Toyota especially in
the USA.
It is one of the most successful vehicles of Toyota Motor
Corporation.
It is perceived as an environment friendly vehicle with high
performance.
The model is to believe in the notion of corporate social
responsibility.
Toyota has received a great response from the customers.
All versions of Prius are selling at a lower price.
It has a competitive advantage as it can easily attract buyers due its
fuel efficiency.
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Summary
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The Prius is truly a beginning of a new era.
As we can now realize the impact of
launching the new technology. It is helping
people to change their behavior.
Thank you for listening
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Where to Get More Information
Visit: http://www.sciencedirect.com/
 Searching the file “sdarticle.pdf”
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Thank You!
End of the presentation
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