Transcript What is most important elements in Toyota?

Daisuke Tsunoda
Purpose & Significance of Research
Project
 Why I treated with this project?
 What is purpose & significance of this project?
Research Questions
 My research questions are “What requirements are
needed so that I can become a sales man and how is
English used and useful in Toyota?”.
Data Collection & Analysis
 Data collection: Internet
 Analysis: These five articles meet my research questions
and are reliable.
Research Findings
 1. No special skills
 2. Communication skills
 3.Bold and Declarative
 4.Way of communication in Toyota : English
Individual Concerns for Research
Findings
 Concrete method to get to learn my findings
 1.Communication skills: Experiencing public speaking
again and again
 2.Bold and Declarative: the same above and Being aware
 3.English: Being not ashamed
Relationship between English and
Career
 English is used as most useful way in Toyota.
 Two year plan for future career
No.
1
Language-name(The number
of users)
Chinese(1075)
2
English(514)
3
Hindi(496)
Note: Unit:Million
Source:TIME
ALMANAC (2005)
Short Summary of Presentation
 “What requirements are needed so that I can become a
sales man and how is English used and useful in
Toyota?”.
“Communication skills ”&”Bold& Declarative &” English”
“Experiencing public speaking again and again” & “Being
not ashamed”
Reference
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“From 0 to 60 World Domination” –2-20-2007, New York Times. By JON GERTNER
“The Toyota Product Development System” James M. Morgan and Jeffrey K.Liker
Productivity press, New York, 2006, 363 pp. 212/686-5900
“A Small Area Network for cars” by Ronald L. Mitchell, MOS Microprocessor Div. Signetics Corp., Feb 27, 1984, pp. 177-184.
“Local Area Network Technology Applied to Automobile Electronic Communications “ by Ronald W. Cox, 1984, pp. 71-77.
A Small Area Network for Cars by Ronald L. Mitchell, MOS Microprocessor Div. Signetics Corp., Feb. 27, 1984, pp. 177 184.
Local Area Network Technology Applied to Automotive Electronic Communications by Ronald W. Cox, 1984 IEEE, pp. 71 77.
“Analysis of Sentiments in Corporate Twitter Communication – A Case Study on an issue
of Toyota”. 1-1-2011, by Stefan Stiegritz, University of Muenster, [email protected]
Kina Kruger, University of Muenster, [email protected]
“Analysis of the Interactive Relationship Between Apology and Product Involvement in Crisis Communication” , Jinbong Choi,
Wonjun Chung, September 14, 2012.
“Responding to Crisis – A Rhetorical Approach to Crisis Communication” , Dan P. Millar – Millar Communication Strategies, Inc.
Robert L Heath – University of Houston.
Thank you for
listening!!