Transcript Does the Pope Wear Prada?

Does the Pope Wear Prada?
Group 1
Overview
► Summary
of Article – Matt
► Benefits and Harms – You Chen
► Rights – Brittany
► Economic Outcomes/Ethical Duties – Rachel
► Moral Solution – Jon
► Questions
Summary of Situation
► Pope
Benedict XVI
► Sighted using products
 Examples
►Apple
iPod
►Serengeti Sunglasses
► Large
# of Followers  Very Devoted
► Can not accept endorsement $$
Ethical Dilemma
 Increased Marketing Power
vs. Exploitation of Pope/Religion
Benefit to Some
► The
Companies
 Increase popularity
 Extend market line
 Gain on sales
►E.g.
Bushnell - sunglasses
Harms to Others
► The
Pope
 Wrongfully used by companies
 E.g. Apple iPod
► Consumers
 Increase unnecessary expenses
► The
Public
 Wrongfully led by media
Rights Exercised
•Rights of the Companies
•Rights of the Pope
Rights Denied
► Rights
of the Consumers
► Rights
of Other Companies
 Competitors
 Mistaken Identities
Economic Outcomes /
Ethical Duties
Exploit religion to advertise product?
“One of the best known people in the
world!”
Outcome = “Free” advertisement
PRADA
Moral Solution:
If the Pope uses your product…
► Welcome
► But
► Our
the increase in sales
do not exploit the situation
Decision: Follow Bushnell’s model,
NOT Apple and General Electric Motorcars
Questions???
If you were a marketer of a
product the Pope was
using, what would you do?
If you were a devout
follower of the Pope, how
might his advertised use of
a product affect you?
Should religious figures be
allowed to publicly endorse
products, and if so, receive
a financial compensation?
Why or Why not?
Is this really exploitation
of the Pope?
Where do you draw the line
determining exploitation?