Transcript Daisy Clarkes` presentation

Daisy Clarke
SPORTS DEVELOPMENT
EXECUTIVE
What is my role at CSSC?
• To review the overall provision of sport at
CSSC
• Provide recommendations on how CSSC
can improve its current offering to
members
Area Association Research
87 Area Associations were asked to fill in
the survey.
72 Area Associations responded.
1. Physical Activity Provision
Please give details of any physical activity
opportunities available in your Area Association.
Direct offerings
• Competitive events – e.g. a 5-a-side football tournament
• One off events – e.g. family sports day
• On going events – e.g. a regular weekly/monthly netball training
session
• Short courses – e.g. 4 week introduction to golf for beginners
• Taster days – e.g. a windsurfing lesson
In-direct offerings
• Local discounts - e.g. 10% gym discount or swimming pool discount
• Sponsoring community clubs – e.g. providing a grant to a local club
“We give a one off £25 per member discount
each year for gym membership. We also run
golf lessons each year and we are hoping to
run an indoor bowls day soon.”
“We support a regular badminton and cricket club by
advertising their matches and providing funds for purchase
of equipment. We have regular walking events usually 3 or 4
per year and usually between 20 and 30 members take part.
A local gym offers members 10% discount. Our annual BBQ
and celebration party involves an option to play games such
as outdoor badminton, bat & ball, etc. We have tenpin
bowling social evenings (can be anywhere between 10 and
40 people taking part) We have helped one runner to attend
a 10K run in London. We sponsored a member to become a
fitness instructor. We offer a £3 refund on the cost of ten
session Zumba tickets. We are also planning a kayaking
taster day in the spring and a sailing day.”
2. Communication
Advertising Activities
• Newsletters/emails were the most popular method of communication
used by 92% of AAs.
• Social media was the least popular and only used by 21% of AAs.
• Only 16% of AAs used all 5 methods of communications to advertise
activities – Newsletters/Emails, Website, Posters/Flyers, Word of
Mouth and Social Media.
Feedback Opportunities for Members
• Only a handful of AAs provide an opportunity for members to give
feedback on activities attended
• However the majority of AAs stated that they would like to have a
feedback process in place.
3. Support/Partnerships
Externally
• Over half of all AAs have never contacted an external organisation
for assistance.
• Examples include local councils, local community groups, a national
governing body or county sports partnership.
CSSC Head Office
• Additional funding.
• Help with promoting and advertising events.
• Help Area Associations find out what their members want on offer.
4. Looking Forward
•
•
•
•
•
•
•
Cycling
Walking
Running
Team based activities
More taster days
Discounts
Sports tickets
Physical Activity Development
Fund
What is the Physical Activity Development Fund?
This fund is designed to help you pilot a new physical
activity in your local area or region for CSSC member
and prospective members.
Who can apply?
CSSC Regions and Area Associations
Physical Activity Development
Fund
What can CSSC fund?
• A one-off activity or an ongoing activity for up to 8 weeks.
Once the activity has ended, the success will be evaluated
and you will need to think about how you can further support
the activity for participants if it is considered successful.
• An activity that directly benefits both CSSC members and
prospective members.
• Start-up costs e.g. the purchase of non-personal equipment,
venue hire costs, coach/instructor fees, promotional materials.
Physical Activity Development
Fund
What can’t CSSC fund?
• Ongoing running costs of an activity already existing in your
area or region.
• An activity designed for individuals or where the benefit is for
one person only.
• An activity organised to run for longer than 8 weeks.
• An activity that has already been tried and tested in your area
in the last 2 years.
Physical Activity Development
Fund
How do I apply?
• Complete an application form and send electronically to [email protected]
• There is no deadline; applications can be made at any time.
• There is a limited budget available and the fund will be closed once it is exhausted.
What happens if my application is successful?
• CSSC will support and offer guidance in the planning stages and in the delivery of the
activity, as well as assisting with marketing and advertising the activity.
Requirements from the applicant?
• To record all monitoring information.
• Provide further opportunities if the activity is successful.
• Providing a case study to allow for sharing of good practice.
[email protected]
SPORTS DEVELOPMENT
EXECUTIVE
National Competitive Events
Programme
60+
20-29
Age Ranges
30-39
[]
[]
Golf Womens
Hill Walking
Sea Boat
Course Angling
Crown Green Bowls
Open Shore
Indoor Bowls
Darts Women
Golf Mens
Skittles
Pike Angling
Squash
Golf Mixed Team
Tennis
Swimming
Table Tennis
Darts Men
Cycling Day
Sailing Idor
Snooker
Football Masters
Badminton
Skiing
Capital Challenge
Volleyball
Scuba Diving
8 Ball Pool
Cycle Trips
Hockey Women
Hockey Men
Surf Trip
Netball
Hockey Mixed
Football Ladies
Basketball Mixed
Touch Rugby
40-60+
20-39
National Competitive Events
Programme
Gender
Differences
Hill Walking
Hockey Mixed
Scuba Diving
Touch Rugby
Volleyball
Surf Trip
Swimming
Skiing
Badminton
Skittles
Crown Green Bowls
Sailing Idor
Tennis
Squash
Basketball Mixed
Capital Challenge
Cycling Day
Table Tennis
Cycle Trips
8 Ball Pool
Indoor Bowls
Sea Boat
Open Shore
Golf Mixed Team
Course Angling
Pike Angling
Snooker
females
males
National Competitive Events
Programme
Location of
Finals
Wales
Yorkshire
South West
South
Ireland
London
Midlands
Outside
of UK
North West
National Competitive Events
Programme
Next Steps
• Attract younger CSSC members
• Attract female CSSC members
• Vary the location of events
Area Associations Research
• 95 Area Associations across the UK
• Each Area Association has a committee of
volunteers to organise sport and leisure in
their area for CSSC members
• What types of physical activity
opportunities are Area Associations
organising?
Area Association Research
• Physical Activity opportunities vary hugely across the UK.
• Most successful events are golf events, taster days and
walking activities.
• Areas want to put on running, cycling and taster day
activities.
• Help find out what members want on offer.
• Advice on how to advertise and promote activities.
• Assistance with funding activities.
• Help putting in feedback methods for members taking part
in activities.
DAISY CLARKE
SPORTS DEVELOPMENT EXECUTIVE
[email protected]
Syndicate Session (groups 3 and 4)
How could you attract the following types of
members;
1) Younger members
2) Females members
3) Family members
4) Non Competitive members
If you already attract these member types, what
methods work for you?