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Ljiljana Vajda-Mlinaček Marketing and Tourism Director Belje, Croatia Sofia, November 2011. Agenda Introduction – Belje and Croatian Danube Croatian Danube Winehills Tourist Attractions Baranja Region – Tourism and Wine Networking in Tourism Plans for the Future Introducing company The largest agricultural and industrial capacity in Croatia Headquaters in Darda, Osijek - Baranja county Part of the Agrokor Group, largest private company in Croatia and one of the leading regional companies employing more than 40,000 people 20.000ha of arable land, 583ha of wineyards Concern for environmental protection, nature conservation and sustainable development 314 years of tradition and social responsibility for Baranja region development Introducing Croatian Danube Osijek-Baranja and Vukovar Syrmia county Mostly rural area with good transport connections (highway) Multiethnic region – Croatian, Serbian and Hungarian inhabitans Multicultural region Wine growing started in Roman times (Marcus Aurelius Probus 276.-282.) Development of rural tourism in last few years Baranja, part of Osijek-Baranja county It is believed that Baranja has been named after a Hungarian word Bor anya meaning Mother of Wine. 42,633 people Rural area - 8 municipalities and 1 town Multiethnic region, on a border to Serbia and Hungary Nature Park Kopački rit Strong development of rural tourism Tourism in Croatian Danube Rural tourism destination .Popular for a day trip for domestic tourists Preserved natural resources Religious tourism /Aljmaš/ Hike and bike paths in Baranja Hunting, fishing, birdwatching and traditional arts and crafts Wine roads Authentic tourism manifestation: Surduk festival, Straw land art festival Croatian Danube – Winehills Croatian wine regions Sub regions of Continental region Croatian Danube Winehills • Continental (inland) • Coastal • Slavonia • Croatian Danube • ...... 5 more • Baranja • Erdut • Srijem Baranja Winehill Position Banovo hill at the altitude of 220 meters Rich and airy loess soil characterized by a deep profile of loess. Terrain and southern exposition ensures a well-balanced relationship between the freshness and maturity In the assortment of wines the white wines prevail, most of which Graševina; top quality red wines are Merlot and Cabernet Sauvignon. Wine cellars in Baranja: Vina Belje - the biggest manufacturer of grapes in Croatia, with 583 ha of own vineyards Family wine cellars - Gerštmajer, Josić, Kolar, Kalazić Erdut Winehill Erdut winehill are mostly situated in eastern part of Dalj hill, above Danube Production is concentrated in white wine varieties, specialy graševina Red wines: zweiglet, pinot noir, cabernet franc Wine cellars in Erdut and souranding area: Erdut wineyards - 420 ha of wineyards Family wine cellars- Iuris, Antunović, Siber, Janečić, Heim, Rogić Private accomodation: house for rent or bad and breakfast Erdut wineyards have the biggest oak wood barrel in the Europe with capacity of 75.000 l. This barrel is still in use. Srijem Winehill Ilok is the centre of the rich wine-growing Syrmia area Wineyards are situated on the right bank of the river Danube where the west slopes of Fruška Gora hill falling gently to the coast The area is well known for the famous Ilok Traminer . The wines from Ilok were served on Coronation of Queen Elisabeth II in 1953. Wine cellars in Ilok and souranding Ilok cellars – the most awarded wine cellar in Croatia Family wine cellars – Agro Ilok, Mirko Čobanković, Ivan Čobanković, Kraljević, Buhač, Đerić, Bošnjak, Stipetić Principovac Traminer Ice harvest 2007 (Ilok cellars) The most awarded Croatian wine Tourist Attractions Nature Park KOPAČKI RIT one of the most important, largest and most attractive preserved intact wetlands in Europe it comprises many backwaters and ponds along the Danube 290 bird species nest here, most of them world preserved 40 odd fish species and 51 game species rich plant life, typical wetlands high visiting rate (especially excursions ) Tourist Attractions GATOR & SURDUK Gator is a tradittional wine cellar in Baranja Gator is horizontally dig in a hill Biggest gator in the region is Belje Wine Cellar Surduk is steep, deep-cut passage in a loess soil. The sides of Surduk can be a few meters high and punctuated by roots of trees. They could be a natural tunnel or a street in a villages of Banovo Hill. In village Zmajevac there is gator touristic street Tourist Attractions TOWN OF ILOK Town of Ilok lies on a hill overlooking the Danube and is home of Franciscan monastery and Odescalchi Castle The important cultural and historical heritage with Gothic churches being the most distinguished objects Ilok cellars founded by Odescalchi family Breathtaking view over Ilok, Syrmia and Bačka from Principovac belvedere. The belvedere and the other farm houses are renewed and restored for vine-growing and tourist purposes. Tourist Attractions THE VUČEDOL The right bank of the Danube River, 5km downstream from the Vukovar, was settled by the population of the Vučedol Culture at the beginning of the third millennium BC The need for copper resulted in the expansion of the Vučedol Culture from its homeland in Croatian Danube into the broader region of Central and Southeastern Europe. One of the most famous pieces is the ritual vessel, Vučedol Dove (vučedolska golubica). Next year will be opened modern museum of Vučedol Culture, on a Danube bank Baranja Region – Tourism and Wine PARTNERSHIP IN BARANJA RURAL TOURISM Govermental organization, local tourist bord, local government, NGO, private companies and family businesses Cooperation in all segments of tourism offer (hotel, private accomodation, restaurants, wine cellar, sport associations) Education, standardization of tourism services, labeling, regulated mutual relations Tourism product development Design and organization of eno-gastro manifestation Baranja Region – Tourism and Wine LOCAL FOOD AND LOCAL WINE - PERFECT COMBINATION Baranja Region – Tourism and Wine LOCAL ASSOCIATIONS – important for tourism development Association of Baranja wine makers Association of local honey producers Organization of producers of Baranja kulen Women’s association NGO E-baranja association Old craft association Association of antique collectors Sport associations Art associations Baranja Region – Tourism Networking Common promotion Web site Flyers Tourism fairs Promo-tours Integrated offer Manifestation (local and international) Education International tourism projects Baranja on a social network Content on a tourist profile Baranja is generated by all members of local comunity Baranja Region – Future Plans Continuing of cooperation among wine cellars, restaurants, hotels, private accomodations and tourist agencies Making a new tourism offer for a specific group of guests Tailor made tourism offer Airport for a ultra light airplains Organization of wine tours in Baranja and Croatian Danube PR comunication and presentation of unique tourist offer in Baranja during the whole year in Croatia, South Hungary and North Serbia Promotion of Baranja manifestation in digital media and on a social networks Organization of study tours in other Danube regions for all the participans in Baranja tourism offer