Transcript From demos to Femto-Apps

e2e Applications Solutions:
Applications on top of FEMTO
Sophie Tardivel, Thomas Leutschacher, Andrea Wittmann
October-2011
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Agenda
1. Current status of the “Apps on Femto” activity
2. Femto project status “App go commercial”
3. Femto project status “From demos to Femto-Apps”
4. Contacts
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“Apps on Femto”
Current Status
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Apps On Femto – Status March 2011
Femto PG
Ideas
Hospitals
Shopping malls
Airports
Sports arenas
Enterprises
Universities/
Schools
Civil service
Customer
Solutions
S3G PG
BM Tool
Appl.Provider
Fleet
managem
ent
Show
floor 1,
NC
Shopping Mall
Business
I am the fox
and Goose
come down
when you are
ready
MNO
Demos
Bell Labs
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Apps On Femto – Status October 2011
Customer Status
Femto
Introduction
Phase
Femto
Deployment
Phase
Applications on Femto
Today
Femto
equipment
ALU Status
PS/WCF
e2e Solution – Apps On Femto
Demos
a) Demos  Femto-Apps
b) Femto-Apps development
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Apps On Femto – Target
Ideas
Shopping malls
Hospitals
Airports
Sports
arenas
Enterprises
Universities/
Schools
Civil service
Femto PG
S3G PG
Customer
Solutions
BM Tool
Fleet
manag
ement
Show
floor
1, NC
Appl.Provider
I am the
fox and
Goose
come down
when you
are ready
Bell Labs
Shopping Mall
Business
MNO
Demos
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e2e Solution – Building Blocks
S3G
Global Delivery Unit
Apps-Enabler
5420 PS & 5440 WCF
S3G PG
Femto-Apps
S3G
or
3rd party
Femto-Equipment
BSR 2.4
Femto PG
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“Apps go commercial”
Femto Applications Development
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End-to-End Application
-simplified
Architecture-Operator View-
Interface
Specification
for API
e.g. HTML
3rd Party
Universities
NTT Docomo, …
APP-92…
APP-202
OXO 8.1
Presence
Server
Operator
ADSL access
Network
UE
Femto
AP
BSR GatewaysI
SIP
BVG
Small Cell
Access Network
Web
Exposure
Dekaps
APP-2
DB
registered
users
Application
Cloud
@
BSG
BPG
Bell labs Villacaux
Social and Smart
IP-PBX
Places, APP-4
SIP
SR 7750
Operators Core
Network
SGSN
MSC
SMSC
HLR
Billing/
Provisioning
System
Goals for the projects
“Apps go commercial”
“From demos to Femto-Apps”
• Deliver integrated Femto applications to the customer (e2e solution)
• Internal, partner & 3rd party development of Femto-Apps support
• Internal deliverables:
• Process definitions (for both approaches)
• Process descriptions
scheduled
• Responsibility matrix for all process steps
• Demo/Femto-apps list
• Marketing material
• Technical demo descriptions
• Customer presentations
• White Papers
• Femto API roadmap
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end of 2011
3rd Parties
Internal/External
Partners
Application
Development / SDK
Business Modelling
Use Case
Development
Applications Eco System
Execution
Demos, PoCs
Trials
Customers:
Optus, Vodafone …
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App Delivery: Engagement Process
From Idea
App R&D
qualification
&
commitment
•
•
•
•
Step-1
SPOC / committee
Qualify 3rd Party
Commercial t&c`s
or subscribe to
community / NDA?
Give commitment:
support
access
duration
to
commercial deployment
App - Trial/
Deployment
App POC
•
•
•
•
Step-2a
4-8 weeks engagement
3rd party app integration
iFUN NW is the hub
Support:
•
CPE and SIM
•
API documentation
•
Access to PS server
•
1 day introduction
•
iFUN Wed.-Fr.
During business
hours
•
Ready 1st June 2011
•
•
Step-2b
SDK
Consultancy
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•
•
•
Step-3
Integration to live NW
Start trial, pilot
Commercial deployment
“From demos to Femto-Apps”
Services around Femto-Apps deployment
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PROBLEM on ALU OFFER
Problem
Current offer
integrated
application demos
No demo life cycle
BellLabs
CU demo centers
DECAPS
access/core
network integration
SSS BG (NDIO)
services
equipment-attached
services
Demos lost their value when API compliancy is not
maintained (ex. femto 2.2 / femto 2.4 presence API)
No « industrialization » offer of
the integrated application
Demo built on several application elements (Femto API,
Presence server, gateways, mobile clients), produced
by different vendors. That requires technical
integration (oss/bss, security, scalability, maintenance,
upgrade) and contractual integration.
Networks BG
Integrated Application Business case
is rarely reproductive
Femto
equipment
Networks BG
Customer have to contribute to the financing in the
integration exercise.
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WHAT IS THE SOLUTION
Problem
No demo life cycle
No « industrialization » offer of the
integrated application
Integrated Application Business
case is rarely reproductive
Solution
Rely on ALU APPLICATION INTEGRATORS
to build the INTEGRATED OFFERS
SSS BG (ITTS – Telecoms Applications)
Define the demos we shall maintain
with reasonable efforts
(list of features, deployment models (ex. hosted, in Customers’ labs...)
Propose Full scope of Professional
Services to Customer starting with
consulting to design and to
experiment target application
Maintain compliancy matrix
Consider a pool of m.d. for upgrades
Provide remote Labs access for
integration tests
Deliver integration project
management involving Customer as
partner
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Standard phasing towards commercial Application
Demos in site,
connected to
hosted labs
Supplier
Selection
Application
Innovation
Program
Commercial
deployment
RFP/RFQ
RFP/RFQ
Objective :
Quality and Quantify business
opportunity for ALU
for networks + apps,
product + professional services
Supplier
Selection
Objective :
Prepare Apps for
Commercial O&AM rules
Deploy associated
networks
Objective :
Help the Customer to
identify its business cases
that triggers investment
and purchase.
Business cases =
use-cases +
market position +
business model
Prime ALU partner for Apps development
Open to Customer’s development partner
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How to deliver application that fits Customer profile
Adapted technical integrated solution to fit Operator’s business models
Tier-2/3 Services
Providers
Tiers-1/2 with affiliates
over multiple countries
Big mono-country tiers-1
Blueprint
+Differentiating
Application business
cases
Blueprint
+Differentiating
Application business
cases
ex. Vodafone
ex. Optus
Differentiating
Application
business cases
Apps To
develop
Multi-tenancy hosted
enabled core networks
BSR
SR7750
PS/WCF
+ O&AM
Central
enabled core
networks
Associated
Distributed
Services
enabled core
networks
Own access
networks +
VNO
FEMTO cell + DSL
mobile/DSL (for other end)
Own access
networks +
VNO
Own access
networks +
VNO
Adapted tiger project teams to better fit market maturity
STAKEHOLDERS:
Central architecture expertise
Local marketing (can be an ALU service)
End-users (for FUT)
Application solution architects
+ Marketing + End-users
STAKEHOLDERS:
Central architecture expertise
Central first-off project follow-up
Local deployment experts
Local marketing and end-users
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access networks experts
Industrial
deployment
Access networks experts
first-off
deployment
Application solution architects
+ Marketing + End-users
Application solution architects
+ Marketing + End-users
OSS/BSS transformation
experts
STAKEHOLDERS:
Local blueprint architecture expertise
Local Programs follow-up
Local deployment experts
Local marketing and end-users
Entry-Level package
What ALU sells
Tier-2/3 Services
Providers
Offer
ex. Optus
Differentiating
Application
business cases
Application
Innovation program
Multi-tenancy hosted
enabled core networks
Hosted Labs access
+ Managed Services
Own access
networks +
VNO
E2E Network QoS
Optimization
FEMTO PLM + PS/WCF PLM
femtocell HW+SW RTU
S3G Professional Services BU:
PM/Solution architect/TPM (ex.SAI)
MNC/DEKAPS as prime partner:
Apps designer, developer
Labs invested by FEMTO BU
BSR/SR7750/PS-WCF “managed services”
S3G Professional Services BU:
Access network connection + QoS (NDIO)
Application solution architects
+ Marketing + End-users
Value for
ALU
Value for
Customer
V
Short Go-To-Market for Applications.
Optimized Labs management initially destined to demos but also
valuable to address recurrent small business with Manager Services
V
Innovation addressed as a program with
schedule/cost/deliverables targets.
Applications leveraging more own assets with low entry expenses.
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Standard package
Tiers-1/2 with affiliates
over multiple countries
ex. Vodafone
Blueprint +
Differentiating
Application business
cases
Offer
What ALU sells
FEMTO PLM + PS/WCF PLM
BSR+SR7750+PS-WCF
femtocell HW+SW RTU
FEMTO blueprint
(including enabler
such as PS/WCF)
S3G Professional Services BU:
PM/Solution architect/TPM (ex.SAI)
MNC/DEKAPS as prime partner:
Apps designer, developer
Application
Innovation program
Central & multitenancy FEMTO
blueprint
deployment
Central
enabled core
networks
FEMTO + PS/WCF BU
product-attached services
S3G Professional Services BU:
IP network integration (ex. NDIO)
Hosted Labs access
+ Managed Services
Own access
networks +
VNO
Labs invested by FEMTO BU
BSR/SR7750/PS-WCF “managed services”
E2E Network QoS
Optimization
access networks experts
first-off
deployment
Application solution architects
+ Marketing + End-users
Value for
ALU
Value for
Customer
S3G Professional Services BU:
Access network connection + QoS (NDIO)
V
Network deployment included to create
more value and market share for ALU.
V
One major investment mutualised over
countries for first launches.
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Turnkey package
Big mono-country tiers-1
Blueprint +
Differentiating
Application business
cases
Associated
Distributed
Services
enabled core
networks
Own access
networks +
VNO
Application solution architects
+ Marketing + End-users
access networks experts
Industrial
deployment
OSS/BSS transformation
experts
Offer
What ALU sells
FEMTO PLM + PS/WCF PLM
BSR+SR7750+PS-WCF
femtocell HW+SW RTU
FEMTO blueprint
(including enabler
such as PS/WCF)
Application
Innovation program
S3G Professional Services BU:
PM/Solution architect/TPM (ex.SAI)
MNC/DEKAPS as prime partner:
Apps designer, developer
Customer IT
transformation
program
S3G CXT BU (TBC):
PM/Solution architect/TPM (ex.SAI)
FEMTO blueprint
deployment
FEMTO + PS/WCF BU
product-attached services
S3G Professional Services BU:
PM/network architect/TPM (ex. NDIO)
Hosted Labs access
+ Managed Services
Labs invested by FEMTO BU
BSR/SR7750/PS-WCF managed services
E2E Network QoS
Optimization
S3G Professional Services BU:
Access network connection + QoS
(NDIO)
Value for
ALU
Value for
Customer
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V
E2E control on implementation,
Becomes key integration partner
V
Delegation of E2E management
to bypass own silos
Contacts
• Applications Innovation Program & Commercial Deployment – Sophie Tardivel
(S3G)
• Femto PLM - Thomas Leutschacher
• Femto “Apps go commercial” Project Mgm – Alejandra Román Rodríguez
• Wireless Demo Team – John Amoss & Bill Goers
• Femto Innovations Center lead, Nuernberg – Franz-Josef Günster
• Femto Marketing – David Swift
• Wireless DBC@EMEA – Francois Duchene
• Applications DBC@EMEA - Andrea Wittmann
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Backup
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