Transcript Briefing notes

The public information campaign to
communicate about the process of
migration to BT’s next generation network
Version 13 – 03 October 2008
Information correct at time of publication.
Please note that the latest version of this presentation can always
be found in the toolkit section within the communications area of
the Consult21 website – www.btwholesale.com/consult21
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Background
•
BT is upgrading its voice, broadband, and ISDN lines to a nextgeneration network (NGN).
•
An NGN is an intelligent, future-proof network based on Internet
Protocol (IP) technology capable of delivering communications services
that will meet customer requirements in the coming decades.
•
Customers may experience some minor service interruptions at the
point of migration to the NGN.
•
Industry agreed to communicate the migration to ensure any end user
disruption is minimised and to provide useful background information.
•
The communication is being managed by a Working Group comprised
of representatives from Communication Providers (CPs), resellers and
industry associations.
•
Ofcom is involved in and supportive of this activity.
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Who will we be affected by the process?
•
All customers with BT based voice, broadband or ISDN lines will be
switched-on to the new network.
•
BT delivers network services to over 700 telecoms suppliers that
provide phone, internet and mobile services to customers across the
UK.
•
As a result, even though consumers may not be a direct customer of
BT, their services may still be carried over the BT network and therefore
could be affected by the migration of the network.
•
Calls by mobile or cable customers to lines which are being switchedon may be affected by service interruptions.
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Who isn’t affected by the process?
• Cable customers and Kingston
Communications customers in East
Yorkshire will not be affected.
• Mobile networks are not affected by the
switch to the new network.
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What is switched-on?
•
•
Switched-on is the name of the
programme of public information to
communicate BT’s migration to a
NGN.
Switched-on is not commercial in any
way and is not designed to give any
single provider a competitive
advantage. It will not communicate
any new services or benefits enabled
by the new network for BT or any other
CP.
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The aim of switched-on
•
To create awareness with consumer and SMEs (over 250 employees)
end users about the migration and communicate details of service
interruptions and minor changes to services.
•
To ensure that customers are positively informed about the migration
process and feel a sense of reassurance.
•
To build a sense of anticipation for what the new platform will enable.
•
To be inclusive and representative of the whole industry: not to create
competitive advantage for any CP.
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Multi-site corporate businesses and the
public sector
•
•
•
Service providers have requested that they communicate
with their multi-site corporate businesses and public
sector customers across the UK.
The industry working group has worked on materials
covering the practical process of migration to BT’s NGN
to help with the communications processes to these large
organisations.
There is now an area in the switched-on website for
corporate businesses and public sector organisations to
provide overview information on the process.
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Creating a brand for migration communication
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End user communication collateral
Residential
SME
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Website
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The communications toolkit
• To ensure CP generated communications regarding the new
network and the process of getting switched-on are consistent
across the industry, a comprehensive toolkit of collateral and
guidance has been produced.
• Contents include:
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Artwork and brand guidelines including copies of the logo.
Downloadable banners for websites.
Practical process information for service providers.
Call centre team briefing information.
Key message documents for publications.
The latest version of this presentation.
Q&A documents.
• The latest toolkit materials can be downloaded from the
communications area of the Consult21 website and will be
added to over time at www.btwholesale.com/consult21
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Reseller communications programme
•
BT is committed to a programme of Industry Consultation (Consult21) in respect
to the planned implementation of its 21st Century Network (21CN).
•
Consult21 is designed to ensure the 21CN meets the needs of its users and to
stimulate an exchange of ideas and feedback from the Industry on the 21CN
vision and progress made.
•
Whilst this customer engagement has been focussed on Communication
Providers (CPs), we recognise that resellers are an important part of the market
and should also be informed and engaged with.
•
A Reseller communications sub-group was formed in January 2007, co-chaired
by
– Michael Eagle, FCS (co-chair)
– Wendy Moir, BT Wholesale communications (co-chair)
•
The aim of the subgroup is to ensure that resellers are provided with a number
of opportunities to receive essential information and support relating to BT’s next
generation network programme.
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Reseller communications programme activities
• Switched-on presence at selected industry events.
– Speaker slots, stands, show materials.
• Offer made to CPs with reseller channel for own
reseller events.
• Knowledge building webcalls on the programme.
• Reseller newsletter and database/mailing list for
regular programme updates.
• Editorial/advertising in key reseller titles i.e. comms
dealer to build further awareness.
• Access to switched-on communications toolkit
• Reseller area in Consult21 website.
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Reseller newsletter
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Registering for information
How to register
Link to 21CN website
Link to Pathfinder description on
21CN – page to be created
Link to switched-on website
2nd link to registration
Email the editor with comments
Links to relevant websites
Link to unsubscribe
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Proposed resellers
registration format look
and feel
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SOURCES OF FURTHER INFORMATION
• Information and support for communication
providers on the 21CN programme:
http://www.btwholesale.com/consult21
• The independent public information website
covering the process of migration:
http://www.switchedonuk.org
• For general information about BT’s 21CN
programme go to:
http://www.btplc.com/21CN/
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Questions

Answers