Transcript Service provider`s viewpoint

NEW YORK CITY TECHNOLOGY FORUM
Communications for a Mobile
and Dynamic Workforce
Sid Ahuja
VP, Convergence, Software and Computer Science
Bell Labs, Alcatel-Lucent
Convergence at many levels
User’s viewpoint
 Converged services across variety of networks
 Converged devices (e.g. Mobile phone that works also with Wi-Fi)
 Does not require converged networks
Service provider’s viewpoint
 Converged for users .. User retention/ new revenue
 Common converged network ..lower OPEX, reuse of components
Application provider’s viewpoint
 Personalized services to users independent of access or network
 Global services independent of service providers or location
Equipment manufacturer’s viewpoint
 Enable new functions/ simplify multiple devices
 New components to enable new services and common reuse
2 Ahuja | November 2007
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Multiple Services -> Multiple Networks
CONTENT
NETWORKS
Television
Networks
TV Studios, Ads,
Movies
Data Networks
(Internet)
Web Servers,
AOL, Yahoo
Messaging,
Ring Tones
3 Ahuja | November 2007
Phone
Networks
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USERS
Hundreds of Services -> Virtual Networks ->
Common Core
CONTENT
NETWORKS
TV Studios, Ads,
Movies
Common
Data Network
Web Servers,
AOL, Yahoo
Messaging,
Ring Tones
4 Ahuja | November 2007
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USERS
IMS Core: Realizing Common Session Control
Legacy Services
- Calling Name
- LNP
- Routing
APPLICATION NON-TELEPHONY
SERVERS
LAYER
Session Control
- Registration
- QoS Mngt
- Security
Numerous features, apps
- Standardized interfaces
into session management
PARLAY
Apps
SCP
PARLAY
TELEPHONY
SERVER
IM-SSF
SIP-ISC
Sh
SESSION
LAYER
“Access Agnostic”
- Wireline and
Wireless Endpoints
CSCF
Wireline
Access
5 Ahuja | November 2007
Diameter
SIP
SIP/H.248
MEDIA
SERVER
OSA-GW
SG – Signaling Gateway
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Parlay/OSA gateway
- Access for Parlaybased applications
- Focus on secure
access to targeted
network services
HSS
SIP
Wireless
Access
END POINT
AND GW
LAYER
CSCF – Call Session Control Function
ISC – IMS Service Control
GPRS – General Packet Radio Control
OSA
GW
SUPPLMENTAL
TELEPHONY
SERVICES
MEDIA
GCF/GW
HSS
- Subscriber Data
- Standardized interface
- Broadly accessible
PSTN
IM-SSF – IP Multimedia Service Switching Function
IMS – IP Multimedia Subsystem
HSS- Home Subscriber Server
Convergence, Multimedia and Personalization
Every new service meant new network (Blackberry, TV, Paging, etc.)
Convergence brings one infrastructure for many services .. Many
choices for users
New services possible
 Video clips to cell phones; Voice over cable
Choices of devices and multimedia
Need mechanisms in the Network to support personalization
User Profile Data
Policy Definition
Policy Execution
6 Ahuja | November 2007
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The Learning network
Whereabouts of user
 Location, presence, preferred media, devices, etc.
Behavior of user
 User’s call patterns, Frequent numbers, preferences for handling of
different calls, call usage based on time, etc.
Network traffic behavior
 Congestion, delay and bandwidth usage
Content distribution needs (place and time)
Network outage and pricing information
Need mechanism for capture Information
•Network traffic and event monitoring
•Data Mining
•Learning Rules
7 Ahuja | November 2007
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Service Enhancement Layer & Multimedia Portal
NETWORKS
CONTENT
Service
Enhancement Layer
USERS
Web World
10:23 AM Bulletins
TV World
More Info ?
SOUTHBOUND HWY 35
BETWEEN PEARL ST AND
MAPLE AVE (RED BANK) CLOSED DUE TO ROAD
CONSTRUCTION + PAVING
UNTIL 3:30 PM
Recommended Programs
BBC World News
Seinfeld
Family Guy
Being John Malkovich
Vortex
Sponge Bob
Four Weddings and a Funeral
Seinfeld
Spider Man
6:00 pm
9:00 pm
11:30 pm
8:00 pm
30 min
120 min
30 min
150 min
PBS
TBS
TOON
ABC
07131/120104
Answer Call
6/15
6/17
6/17
6/18
Send-to-Voice
Mail
Reject Call
Phone World
TV Studios, Ads,
Movies
DataGrid
Web Servers,
AOL, Yahoo
GUPster
Messaging,
Ring Tones
Service
Broker
8 Ahuja | November 2007
6/20
6/20
6/20
6/21
Recently Recorded Programs
Portal Server
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Application Interaction
Wireless
Re-Connect
RACF
Service
Broker
Data
Matrix
Bridge D
Session Control
Wireless
Network
User A
User B
Scenario: Cell phone user is in a conference call and has subscribed to wireless re-connect service. The cell phone user gets dropped.

In this case, the re-connect announcement should not be played back into the audio conference (-> feature interaction problem).
Service Coordinator retrieves feature interaction policies (indicating that a media server should not be used) and notifies the Wireless Re-Connect application.
Wireless Re-Connect application:

Connects the conference bridge to a call park server instead of a media server.
9 Ahuja | November 2007
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MiLife TV:
Personalized video services anywhere
TV
Networks
Home
TV’s
Cable Video Network
My Home
TV/Video Content &
Video Services via
Telcos
IP/IMS
Converged
Network
My Neighbor’s
Bigger Home
My Bosses’
Mercedes
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Blended Applications : IPTV
• Caller-ID information appears on TV
Screen
• Options Menu Appears
• Using Cursor Controls on Remote,
Highlight desired Action
•
In this case, send call to voice mail
• Press OK on remote.
•
•
Call is forwarded to voice mail system
Phone stops ringing
• Continue watching program.
•
Send-toVoice Mail
Cancel Call
Program could automatically pause while
customer makes decision and
automatically unpause when OK is
pressed.
11 Ahuja | November 2007
Answer Call
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Alcatel-Lucent's Unified Subscriber Data Server (USDS):
Un-trusted Applications & Data
MVNOs and
Hosted apps
Apps
DB
Trusted Applications & Data
Network Operator
Domain – Legacy DBs
LA/GUP
DataGrid
DB
Apps
DB
HSS
DB
AAA*
HLR
SASI
Apps
HSS
HLR
CDMA /
GSM /
UMTS
12 Ahuja | November 2007
IMS
AAA
Shared ApplicSpecific Info
WiFi Hotspots
VoIP in DSL&Cable Address Book,
Buddy
Relationships,…
• Data Federation (2)
– Across
non-trusted
boundaries
– Non-uniform
distribution of
data
– Includes Identity
Federation
• Data Federation (1)
– Across trusted
boundaries
– Uniform
distribution of
data
• Data Centralization
– Where possible
Scope of the Lucent
User Data Management
Solution
A total subscriber data management solution
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Problem: Blended Services Need Profile Data from
Multiple Sources
Subscriber Services
Location Selective
Service Reach Me
Friends
Night Out
Customer
Care
...
N x M connectivity: Redundant effort by Services !
Relational
Data Sources Mobile
(Network
Buddy List
Components,
Applications)
A B C
XML
Relational
User Pref.
(Mobile Carrier)
Address Book
Relational
Mobile
Location
X Y
A D E
LDAP
Enterprise
Corp Dir.
...
HLR
AAA
Prepaid
13 Ahuja | November 2007
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DatagridTM Engine: Providing Unified Views
of Physically Distributed Data
Customer
Care Portal
ODBC
XML
XML View
Unified
Schema
Sh View
LDAP
ODBC View LDAP View
Has
User
Has
Datagrid
Engine
Buddies
Device
(ER Model)
Device Status
Location Info
ODBC
(Oracle)
Buddy
List
ODBC
(Oracle)
XML
...
Selective
Reach Me
Friends Night Out
LDAP
Forwarding #
ODBC
(Oracle)
User Pref. Address Corp. Dir.
Server
Book
ODBC
(TimesTen)
AAA
XML
HLR
Prepaid
...
Unified schema based on Entity-Relationship (ER) model  easily converts to
northbound LDAP, relational, XML views for queries
Data at Datagrid may be virtual, materialized, or “stream view”
14 Ahuja | November 2007
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Presence Enabling
Dual Mode
Voice Mail
Mobile
Phones
Presence: Adding
Value to Multiple
Applications
Technology Employed
• IMS ISC or 3261 SIP
• SIP PUBLISH
• Network Element
Interfaces (HSS, HLR,
etc.)
• SIP Subscribe / Notify
• Presence Events
Package
• WINFO
• Profile Events
Package
• IMPS/Wireless Village
Ann is
here.
VoIP Phones
Location
Services
Presence - at the center
of community
Gaming
15 Ahuja | November 2007
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Active Phone Book vision for personalization
Bad hair day, no
video for me,
except for my
family
Tom User 657 555-1234
Contacts
Calls
Mail and Messages
Calls
Searc
h
Logs
PAB
I’ve done enough
speaking for
today, unless my
boss calls
Missed
Prefs
Buddy
I’ll be away from
the desk for a
little while, but
friends and family
can reach me
• Interpret raw presence to obtain availability
that is filtered by
– Context, Preferences, Requester
16 Ahuja | November 2007
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One key to rich, flexible personalization:
Apply the logic every time a request is made
• Vortex rules engine used to
execute the decisioning logic
• Fast enough to include in call
flows
Where is
Michael?
Sally
Personalization
Infrastructure
Request
Michael is on
freeway
between
office and
home
Michael’s
preferences,
learned and/or
pre-provisioned
Raw user
Presence/
Location
Decision, e.g.,
Vortex
Michael is available to
Sally by cell phone only
Data
Grid
Key Issue: Many different
kinds of users; many
applications
User Preferences
Vortex makes it cheap and
fast to specify the different
decisioning logic for diff
apps and user segments
If working, let
co-workers see me
Relevant Data Sources
(e.g., Calendar, Corp. Directory, …
17 Ahuja | November 2007
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Context Aware
Personalization
Offer
Games
Finance
Travel
3D Game
SELL
Applications
Frequent user
promotion!
Your purchase
is free!
-- Thank you
for using Bell
Mobility
Purchas
e
Browser
Menu
Music
Picture
Text
Ring Tone
Content
Backup
Vault
Msg
Data
Services
MiLife ISG Service Enabler APIs
Policy Mgmt
18 Ahuja | November 2007
Policy
Engine
Pres. & Avail. Mgmt
Multi-Media Msg
User Status
Charging
User Location
Account Mgmt
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PC Web
portal
• Dynamically change promotion
rules!
• Promotion Rules could be based on
• No. of purchases in last 30 days
• Particular Events (e.g., Holidays)
• Location of user
• TOD, DOW, etc.
Identity/Data Federation: Key Capabilities
User / Identifier / Device mappings
“Circle-of
-Trust”
 Service access seamless across identifiers,
layers, devices
 Authorization separate from device
User
 User does single log-on
 Has access to many apps
 Generalizations needed to telecom
 “Enter Once, Share Everywhere”
 Requester-targeted
 Privacy-conscious
19 Ahuja | November 2007
App
App
Single Sign-on (SSO)
Secure, Controlled Data Sharing
SP
SP
SP
App
App

User
Shared
Authenticator
Shared Authenticator
on web, e.g., with
Tom’s data
Tom
Shipping
address,
Credit card,
Prefs, …
Internet /
Web
In a web
session
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Mary
IMSlevel
App
IMS Rel-6 Subscription Model
Focus of IMS
Authentication
Public
User Identity-1
“rick hull’s GSM/circuit”
Private
User Identity-1
IMS
Subscription
“rick hull’s cell phone”
Private
User Identity-2
“hull family IPTV”
Public
User Identity-2
sip:[email protected]”
Public
User Identity-3
sip:[email protected]”
Unique IMS Subscription
Each IMS User can have more than one Private Identity
 E.g., a subscription can support multiple devices (sip phone, IPTV, …) and SIM cards
Each IMS user can have more than one Public Identity per Private Identity
Each Public User Identity is assigned exactly one Service Profile
 But a Service Profile may be assigned to more than one Public User Identity
Example of multiple Private Identities:
 IMS handset with USIM card (using personal Public Identity IMPU-1 and one Office Public Identity IMPU-2)
 IMS WLAN card with soft USIM card (using WLAN Public Identity IMPU-3 and one Office Public Identity IMPU-2)
20 Ahuja | November 2007
Service
Profile-1
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Service
Profile-2
Summary
Network Transformation to IP .. VoIP .. NGN
 Lower Capex (Reuse of network components)
 Lower operations cost, OPEX (Simplification)
 New services (voice, blended, and other media )
NGN is about new services and new communication
models





Session based communication
Circuit and packet communication
Sessions support transactions
User profile management; Multiple identities
Personlization and Privacy support
21 Ahuja | November 2007
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