Transcript V Agnellini Convergence and Value over IP

Creating value through true
convergence™
Victor Agnellini
President
Lucent Technologies - Caribbean and Latin America
Lucent Technologies – Proprietary - Use pursuant to company instruction
What is Convergence in the market?
C
U
S
T
O
M
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R
A
P
P
S
N
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T
w
O
R
K
Consumer
Personal and Professional
Enterprise and Service Provider
Multi-function Devices
Voicemail and email
Voice over IP
Optical and Ethernet
Enterprise and Consumer
IMS vs. UMA
Voice and Data
Circuit and Packet
Collaboration
Voice, Video and Data
Wireline and Wireless
True convergence encompasses all of these themes to deliver
blended lifestyle services to the end user
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Some Key Drivers in our Sector
• Service Providers transforming multiple single-purpose networks to
single multi-purpose (IP-based) networks, in order to
– Reduce operational expenses
– Improve on service variety and speed of delivery
– Converge wireline and wireless infrastructures and services
• De-regulation increases competition for end-customers’ wallets
– New entrants can use the incumbent’s infrastructure
– New Services offerings are bundled with traditional services
such as voice and TV (gives new entrants reach into every
household while adding ‘something new’)
• Key focus for Service Providers is to increase end customer
stickiness and ARPU
– Through the introduction of new services and new services
bundles targeted at specific customer segments
– Through the introduction of higher speed broadband access,
wireline and wireless
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Change in Telecom Services Revenues
Service Provider Environment
Market Opportunity
+30%
SMS
+20%
MMS
“Value over IP”
Opportunity
+10%
Impact of
Packet Services on
Traditional Services
-10%
-20%
1996
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Active Phone
Book
IP TV
iLocator
2000
2004
2008
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- Enterprise IP traffic in the
US growing 70% a year
(TIA 2005)
- U.S. and international BB
access revenues
projected to triple from
2004 to 2008 (TIA 2005)
- International wireless
revenues projected to
grow at 12% through
2008 (TIA 2005)
- 13% mobile subscriber
CAGR for emerging
markets, 2004-2009
(Pyramid)
- 4-5% annualized line loss
for RBOCs for 2005-2007
(Deutsche Bank)
- 14% drop in landline
transport revenues in the
US, 2000-2004 (TIA 2005)
2012
Market Trends – Seamless Communications!
• Users want access to their communications
and entertainment services from many places…
– Home, office, on-the-go
• …using several different devices…
– PC, telephone, mobile phone, PDA
• …without having separate accounts
– Single sign-on, common contacts,
information/content delivery
• …simply managed so that ‘always on’ does not mean
‘always available to everyone’
• New family of intelligent, interactive, location-based broadband services
– Anytime, anywhere access to messages, contact lists, calendars and
conferencing
– Live video to handheld devices
– Mobile access to speech-enabled web services
With seamless communications, a service
provider can gain larger share of the “telecom wallet”
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Service convergence across networks
Cable
Internet
Active
Phone
Book
IP Network
Video
Communications
Unified
Messaging
Mobile / BB
Roaming
Multicast
Service
2G/3G
Presence
and Location
802.xx
Access
iLocator
Packet
Mobile
Network
Telematics
Circuit
Mobile
Network
People simply want services that fit their lifestyle and are
available anywhere, anytime.
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Creating a Value in the changing paradigm
The boundaries between
the Telecom world and the
IT world are getting
increasingly blurred.
Voicemail, Email,
MMS, IM, SMS,
VoIP, etc.
Web/WAP, Email,
Calendar, PIM,
On Line Transactions,
Content Services,
Gaming, etc.
Video on Demand,
Pay Per View,
Wireless BCMC,
IP TV, etc.
Web // WAP
WAP
Web
Services
Services
Broadcasting
Streaming
Services
Messaging
Telecom/
Services
SIP
MM1
SMS
WAP
etc.
HTTP
SMTP, IMAP
MIME, SOAP
XML etc..
H323
IMS Core Network
RTP/RTSP
IGMP
IP Networks
The Challenge is to provide value in both domains
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– Proprietary
- Use pursuant
to company instruction
The constant
is customer
personalization
IMS & Convergence
CONTENT
NETWORKS
Television
Networks
TV Studios, Ads,
Movies
Web Servers,
AOL, Yahoo
Messaging,
Ring Tones
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IP
Multimedia
Data
Networks
Subsystem
(Internet)
(IMS)
NETWORK
Phone
Networks
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USERS
New Application-Enabling Architecture
IP Multimedia Subsystem
Multi-Media VoIP Portals & Content
Common Back Office
Resources
APPLICATION
…
Simplified Converged
Applications
…
Session Control
•
•
•
•
SESSION
Policy Management
Privacy and personalization
Single sign-on
Sharing of common
data across applications
ENDPOINTS
Access Agnostic
• Downloadable SIP client
• Seamless mobility
• Common user experience
Converged services providers can build and launch
services faster, efficiently adapting to market changes
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Active Phone Book
One Simple Interface
voice
Tom User 657 555-1234
Contacts
Calls
Mail and Messages
Calls
Searc
h
Logs
PAB
Missed
Prefs
video
Buddy
email
IM
Collaboration
Active phone book uses presence data to deliver Value over IP
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TM
iLocator
Value over IPTM
Presence & Location-Enabled Services
• Tracks people that carry mobile phones
(your family, work group, buddies)
• Provides customized alerts when your
designated group arrives at or departs
from your designated areas, via email,
SMS or phone call
• Provides privacy: users control if they
can be tracked and from how far
• Supports SMS’ing from within
the application
• Provides personalization: what
buddies to display based on the
current context and interest
groups
• Buddy alerts, Teen Tracker
Solution Components:
• iLocator Application
• MiLife Application Server R25 /
(Platform for iLocator and ISG)
• MiLife Intelligent Services
Gateway R4.0/5.0
• Handset & Client Software
• eSM R24/25 (Optional for Trials)
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Multimedia RingBack (MmRB) Service
• Allows subscribers to define what the
“Caller” (Calling Party) sees or hears
during the call set-up.
• Text, Animated-Image, Audio, Video
Calling Party
where audio is played concurrently with
text/animated-image/video, but no
synchronization is guaranteed.
Jingle Bell Jingle Bell
jingle all the way……
• The subscriber of the service is able to
define different treatments (rings,
images, songs, etc.) for different calling
parties.
• The subscriber can set conditions for
I’m Gone Fishing, I
got me a line, …
when, to whom and what is played.
(time, day of week, group, individual,
media clip selection).
Called
Party
Calling Party
Increasing Consumer Network Voice
and Data Traffic
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Acuity™ Architecture
From Quality of Service to Quality of Experience
Creating the Network Experience for End Users
Blended Services on a Massive Scale
•End-users willing to pay for new, dynamic
personalized services, many of which require
Service Aware QoS – VOIP, BB, Video
Blended Services Drive QoE
Requirements
•Video applications driving additional growth in
network usage
Mobile
Multimedia
Video Conferencing
on TV
Networks must provide more sophisticated
management, integration, migration and
maintenance services
Family
Finder
Caller ID
on TV
•Dynamic, continuous session-state, end-to-end
QoS
•Service aware to efficiently manage costs
•Network QoE: Scale, QoS, Reliability,
Resiliency
Basic
IP TV
DVR
HDTV
Long
Distance Broadband
Local
Data
Voice
•Multi-network, multi-vendor management
•Legacy Migration
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Feature Driven
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VoD
Premium
Video