Transcript Content, Services & Applications – New Business

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Content, Services & Applications
New Business Models & Revenue Streams
Stephen Hope
Orange Research & Innovation
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Contents
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
the traditional business model approach

2.5G to 3G

3G and beyond

the user perspective

the future business model

the new business paradigm

conclusion
the traditional business model
The Network Centric Approach
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The Network Entities
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The Mobile Network Entities
Content
Provider
Platform
Application
Provider
Platform
Service
Platform
O&M
System
Terminal
Management
network
web
Core
Network
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Management interface
Traffic interface
Access
network
Direct management of terminal
by docking station and line or
bluetooth
The Actors
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The Actors
Content
Provider
Application
Provider
Service
provider
Telecomms
Manager
OEM
End user
Management
network
web
Core
Network
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Management interface
Traffic interface
Access
network
3rd Party Application
Provider
Direct to the terminal
The Current Transaction Model
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The Mobile Operator Business Model
APn
Financial Institution
OEMn
FI
Application
Providers
Regulators
OEM System
Suppliers
MMM
MultiMedia
Mgr
NO
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SP
Service Provider
“Clearcut
Communications”
Network
Operator
WL
CPn
Um
Wireline
Operator
Content
Providers
RN
Transaction Flow
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Courtesy SDR Forum
Roaming
Network
Operator
Users
2.5G towards 3G
The changing perspective
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Telecom Technology Trends
 fixed mobile internet convergence
 home broadband for all
 Wireline
 Wirefree
 terrestrial
 satellite
 bandwidth not an issue
 focus on delivery of rich multimedia services
 any technology
 any time
 any where
 content is key
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Broadcast Technology Trends
 digital broadcast technology revolution
 DAB DVB-T DVB-S
 support for return path
 focus on delivery of rich multimedia services
 any technology e.g.
 terrestrial and Satellite
 internet
 mobile technologies e.g. 3G
 any time
 any where
 “fuzzy” demarcation between operator and broadcaster
 broadcast licences offered to telecom operators
 content is key
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the next step?
“evolution from fixed, mobile
internet convergence to fixed
mobile internet broadcasting
convergence”
“technology irrelevant to the
user only content and
services count”
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Converged Devices
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the world as we know it now
“converged mobile internet devices”
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3G and beyond
The User Centric Approach
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A New Paradigm?
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Data Rates vs. Mobility : The ITU-R Vision
1. Systems beyond IMT-2000 will encompass the capabilities of previous
systems
Mobility
2. New capabilities of systems beyond
IMT-2000
High
IMT-2000
Dashed line indicates that
the exact data rates
associated with systems
beyond IMT-2000 are not
.
yet determined
New Mobile
Access
Enhanced
IMT-2000
Enhancement
New Nomadic / Local
Area Wireless Access
Low
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100
Peak Useful Data Rate (Mb/s)
Nomadic / Local Area Access Systems
1000
Digital Broadcast
Systems
3. Seamless inter-working
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Framework of Future Wireless Communication
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Convergence over IP
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Heterogeneous Inter-working
Wireless and Wired
Mobile & Broadcasting
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A single user equipment
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Multi-functions
Portable
User convenient network
User service continuity
Legacy
C
Common IP Core
Network
Home Network Ultra high
speed landline
DMB
RGW
C
AP
PAN
WLAN
AR
AP
AP
MBWA
AP
Broadcasting
AR
AP
Ad-hoc
Network
2G. 3G Mobile
Communication
Heterogeneous Radio Access
Home
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Pico-Cell
Micro-Cell
Linear-Cell
Macro-Cell
Mega-Cell
the user perspective
Away from Converged Devices?
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introducing Jenny our B3G
Orange customer
Jenny - always connected!
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Jenny’s “Personal Distributed Environment”

at the heart of it  the personal gateway
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personal gateway + user
devices
 = Personal Area Network
(PAN)
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personal gateway + user
devices + services
 = Personal Distributed
Environment (PDE)
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
Orange does what it does best
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user device vendors make cool
stuff
customer benefits for the
Personal Gateway
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“it works with my camera, PDA and watch. I don’t have to settle
for mediocre, lowest common denominator functionality”
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“I can use it as more than a handset: could be a local router”
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“my parents are happy, because the handset becomes a cheap
fashion accessory - I can have one every month !”
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I can watch the news! - I can listen to Terry Wogan!
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personalisation not specialisation
 I can make the print bigger !
 I can make the keys bigger !
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interact with your day to day environment
access for all
Jenny goes to the Office
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