Transcript download windows media 11

The Changing Media
Chapter 1
Fig 1.1 Information Society
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The Media in Our Lives
• Information Society
– Information work
– Global communication
• Convergence
– Media industries
– Media technologies
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Media Convergence
• Digital to Analog
• Computer readable
• “Old Media” responds to “New Media”
– Online newspapers
– Web video
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Media Convergence
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Merging Industries
• AOL Time Warner
• Microsoft
– Windows Media
– Xbox
• Tribune Company
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Changing Society
• Young people turn to Internet
– News, music
– Shopping, spiritual guidance
• Information careers are volatile
• Shifting regulations
– TCA 1996
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Information Work
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Multiple careers
20 percent growth
High turnover rates
Global outlook
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Three Societies
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Agricultural Society
• Farming & resource extraction
• Specialization
• Hand-copied books
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Industrial Society
• Mass migration
to cities
• Urbanization and
literacy
• Printing press
– Gutenberg Bible
– newspapers
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Information Society
• Information workers
• All media become digital
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Telephone
Print
Film
Recordings
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Types of Communication
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3
Types of Communication
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Style
Size
Setting
Direction
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4
Types of Communication
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Telephone
Print
Film
Cable & Satellite
Broadcasting
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Mass Media
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One-to-many
Widest possible audience
Anonymous
Professional gatekeepers
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SMCR Model
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New Media
• Digital
– Computer readable & compressed
• Interactive
– Message modified as delivered
• Audience generated
– Non-professional
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New Media
• Asynchronous
– Time shifting, distributed across time
• Narrowcasted
– Specific subgroups or markets
• Multimedia
– Different modes of presentation
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Media Issues
• What is the information society?
• How are media industries and
technologies converging?
• What are the types of communication?
• What are characteristics of ‘new
media’?
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