Transcript INTEC example title - CANTO | Caribbean Focus, Global

Preparing Your Billing System for the Future:
Customer-Centricity and Convergence
Jennifer Fellows
Director, Intec Product Management
To the customer, convergence means nothing
It Could Be This…
Jackson Pollack’s Convergence
The Operators’ View
Customers want it …
Fast
Easy
Accessible
Convenient
Giving Customers What They Want
 Do you know their demographics?
 What can your system really support?
 Are you hindered by system limitations?
 Can you empower the push to convergence?
?
Reaching the Convergence Paradigm
Phase 1: It Must be the Network
▲
Customer
Care

$
Complex
Voice
(+SMS)
Network
▲
IN

▲
Billing
$
$
Active
mediation
Next
Generation
Data Network
Post event
mediation

Data
Duplication
Hidden Costs
Product ▲
catalogue
Subscriber 
data
Balance $
information
Reaching the Convergence Paradigm
Phase 2: Evolved IT
▲
Customer
Care

$
Voice
(+SMS)
Network
Creates
Barriers
▲
Post event
mediation
Post-paid
Rating & Billing

$
Complex
Next
Generation
Network
▲
IN Platform

$
active
mediation
▲
Adjunct IP
Rating/Charging

Hidden Costs
$
Product catalogue
▲
Subscriber data

Balance information
$
Reaching the Convergence Paradigm
Phase 3: Convergent IT
Voice
(+SMS)
Network
Service
Control
Point
Post event
mediation
Next
Generation
Data
Network
Active
mediation
Convergent
Charging,
Billing and
Customer
management
Simplified
Centralized
Product catalogue
▲
Subscriber data

Balance information
$
Transparent
Without a truly convergent architecture,
customer centricity remains elusive
Enable Emigrants to Pay on Behalf of Your
Customers
Increase penetration
Avoid infrastructure deficiencies
MARKET EXAMPLES
Customer convenience
Cross-Sell Between Services
MARKET EXAMPLES
Share Cap Plans Amongst Subscribers
MARKET EXAMPLES
Offer Postpaid Benefits with No Credit Risk
Stable revenue stream
No credit risk
MARKET EXAMPLES
Credit control
Allow Customers to Select a Credit Limit
Within their Means
Increase share of postpaid
Limit credit risk
MARKET EXAMPLES
Customer control
How to Offer the Services Your Customers
Want
 Platform
- Single view of customer, product
- One rating engine, one billing engine, one database
 Pricing
- For all types of events
- Usage, recurring, non-recurring, discounts, subtotals
- Multiple tariffs per event
- The charge, a discount, subtotals, shared revenue
 Products
- Bundle services
- Increases options with simplicity
- Targets subscribers
- Provide what customers really want
Thank you!
Jennifer Fellows
[email protected]