Transcript Slides - eeesta

EEESTA 2006
Lights, Camera
Action
John Varney
15 November 2006
Convergence
Collaboration
Creativity
Convergence?
Moore’s
Law
The number of transistors (and hence the
power) of computer chips doubles every 18
months on average
The value of a network rises in
proportion to the number of devices
connected to it.
Metcalfe’s Law
Moore’s Law
+
Metcalfe’s Law
= Convergence
Hypernet
• Mobility
• Broadband
• Peer to Peer
• Pervasive Computing
What does convergence mean
for the Broadcaster?
Everything’s going mobile
Collaboration
Creativity
The Audience Perspective
•Access to content via multiple media.
•Access to content via personal devices.
•Choice of content tailored and personalised to suit
device.
•Access …any time, any device, anywhere.
•Interaction with content - and its makers.
•Becoming a provider.
The Broadcaster Perspective
• The demise of scheduled TV
• Need to deliver to all platforms in the future
• Able to gather content from anywhere, any time.
• Content must be deliverable to multiple devices
•Ability to collect input from viewers/listeners/
readers and selectively disseminate - the users talk
back!
• No longer an asymmetrical world
Technology Convergence
=
Service Divergence
The transmitter is no longer the only
way to get content to the audience.
Broadcasters are
Meeting the Challenge
The production challenge
1. Economies of production - doing more for the
same
2. Current workflows and systems will not support
the new world
3. Production of content packages rather than
individual items is a major challenge
4. Fully integrated and cross platform editorial
propositions will be key
5. People issues - new ways of working with new
editorial models
6. Create once, publish anywhere - understanding
what this world really looks like
The Vision for 2010
All Broadcasters should be
committed to the vision that
by 2010, all programme post
production and creation will
be carried out on commodity
technology using the general
business networks and
storage.
An On Demand BBC
•
•
•
•
iPlayer
Creative Archive
Open Archive
7 day window
…but still a huge demand for linear
broadcasting
….But despite the technology
Let’s not forget it’s just about
telling stories
…and theatre
High Definition
BBC HD
•
Target all programmes HD by 2010
•
Test HD Channel running now
• BBC HD offering content
• Major UK public service events available free to air in HD
• HD TX of blue chip co-productions (Planet Earth, Galapagos etc.)
• Target specific high audience value programme to move HD
• Money targeted at infrastructure to produce on-going HD not oneoff programmes
Revolution?
Thank You