Transcript Cypress Communications - International Legal Technology

Unified Communications
What Works and What Doesn’t
Kim Hamilton
Strategic Accounts Manager
Unified Communications
What is it?
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Voice, video, data & internet
Voicemail, email & instant messaging
Audio, web & video conferencing
Presence
– see who is available or not
• Collaboration and application sharing
– team spaces, sharing of files and
desktops
• Centralized Control and Management
– Available to all users in any
location
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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Unified Communications
Where is it going?
Increased
Decreased
• Standards-based software
• Integration
• Proprietary hardware
• Collaboration
• Multiple disparate systems
and applications across the
enterprise
• Worker mobility
• Need for business continuity
• Network complexity
• Reliance on hosted /
managed communications
• Distributed communication
models
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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New Paradigms
• Over 25 percent of small to mid-sized enterprises have/or are rolling out
unified communications. Another 57% are piloting UC.
• Enterprises are embracing virtualization, models — SaaS,
• Hosted VoIP market will increase from $375 million in 2006 to $3.2 billion
in 2011.
• Wireline handsets will increasingly become historical relics facing a
similar fate as fax machines and ashtrays.
• Wireless and soft phone functionality will be mainstream by 2010.
Source: Gartner, Inc. and Forrester Research
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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Unified Communications
Benefits
• Increased productivity
• Less phone tag, more communication
• Simplifies and speeds up communication
• Use the most appropriate communications tool
– Answer a voice mail with an email,
– Or, respond to an email with a voice call with one click
• All users on one platform
– Send a blast voicemail to all employees
• Overcome geography issues
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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Unified Communications
How to get there
Do-it-yourself
• Buy, install and manage
the hardware, software
and services required
Unified Communications
as a Service (UCaaS)
• Outsource the complexity
to a communications
service provider
Hybrid:
Hire third party to manage your network
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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Do-It-Yourself Unified Communications
Advantages
• You control your network
• Add features on your
schedule
• Integrate with proprietary
business applications
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Disadvantages
Complexity
Not likely a skill set your IT
staff now has
Capital intensive
Expensive and complex
management
Difficult to predict costs
Disaster recovery is costly
Obsolescence risk
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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Unified Communications as a Service
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Advantages
Capital avoidance
Guaranteed voice quality,
network availability and
security
Business continuity and
geographic redundancy
All locations nationwide
have the same services
No maintenance,
upgrades or management
Disadvantages
• Dependant on one or two
vendors
• Not in direct control of
feature roll-out
• Limited customization
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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Key Drivers of UCaaS Adoption
• Technology management
- Rated #1 benefit by SMBs
• Improved productivity &
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collaboration
Technology risk avoidance
Capital avoidance
Economies of scaling
Business continuity
UCaaS
Source: Gartner, Inc. and Forrester Research
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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UCaaS Drivers
#1: Technology Management
• Service Provider:
- Does the complex integration
- Manages the phones,
LAN/WAN, QoS and carriergrade network
- Handles problem resolution
and user support
- Leverage best-of-breed
providers like Cisco, Microsoft
and Nortel
UCaaS
• Internally supported unified
communications too complex and
expensive
Source: Gartner, Inc. and Forrester Research
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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UCaaS Drivers
#2: Improved Productivity & Collaboration
• Ties geographically
distributed offices together
• Integrates and centralizes
communications
UCaaS
• Provides insight into activities
of distributed workforce
• Streamlines communications,
helping employees respond to
customers more quickly
• Improved reaction time to
dynamic market events
UCaaS Presence provides
insight into activities for
dispersed employees.
UCaas facilitates
collaboration and real-time
sharing of information.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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UCaaS Drivers
#3: Technology Risk Avoidance
• You don’t own anything
• Service Provider takes all the
risk of technology
obsolescence
UCaaS
• “Wireline handsets will
increasingly become historical
relics facing a similar fate as
fax machines and ashtrays.”
Source: Gartner, Inc.
• “Enterprises should therefore
purchase only basic wireline
handsets [or lease them],
given that Wireless and/or
softphone replacements will
become mainstream by 2010.”
With UCaaS, firms lease
handsets & softphones,
eliminating risk of
obsolescence.
Source: Gartner, Inc.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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UCaaS Drivers
#4: Capital Avoidance
• No upfront capital expense.
• Pay for only what you use now.
UCaaS
• Predictable monthly expense.
“CaaS.. users benefit from a predictable cost structure that relieves
them from supporting an internal VoIP and UC team. [Firms] benefit
from a flexible contract arrangement that enables them to add and
subtract end-points on an as-needed basis. And this does not factor in
the stronger customer service and the more flexible contract terms.”
Source: Gartner, Inc.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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UCaaS Drivers
#5: Benefit from Economies of Scale
• Robust and resilient data center.
Includes backup power, geographic and
physical redundancy, fire suppression,
24/7 physical and IT security.
• Economical. The expense of building
and supporting UCaaS is equally
shared across many firms.
UCaaS
• Greener. Reduces power
consumption demands.
• Faster and more economical
deployment. New locations and
features don’t require the installation
of a whole new platform.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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UCaaS Drivers
#6: Business Continuity
• Unlike a premises-based PBX,
there’s no single point of failure
• Hardened carrier-grade sites
• Resilient IP network with many
points of egress and access
• Premises-based equipment
redundancy (routers and LAN
switches) and WAN failover
• Geographically diverse data centers
• Users can access UC from anywhere
they have internet access
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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Case Study: Global Law Firm
Business Highlights:
• 11 locations,1,800 employees, 2,600 handsets
• Considered the world’s largest hosted UCaaS
deployment
• Conducted extensive UC research
• Came to the realization that UCaaS was best
approach
• Solution includes desktop phones, soft phones,
collaboration, unified messaging, conferencing,
real-time presence, unified dialing plans, ACD,
customized business continuity plan, etc.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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Case Study: Financial Services Firm
Business Highlights:
• 100+ employees at 8 U.S. locations
• Wanted standardized dialing and better collaboration
between locations
• Required business continuity strategy and SarbanesOxley compliance
• Needed uninterrupted voice and data communications
• Needed flexibility for future growth
• Solution includes converged desktop and soft phones,
collaboration, file sharing, Web conferencing, real-time
presence, business continuity.
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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About Cypress Communications
• 20+ years of experience managing
enterprise communications
• Over 6,500 customers and 65,000
handsets in 29 major markets
• Over 6,000 unified communication
seats installed
• Leading in-building
communications provider with
800+ Cypress-powered office
buildings.
2007 Unified
Communications
Product of the
Year
2008 Von Magazine Innovator
Award
• Operates nationwide private
network optimized for VoIP and
Unified Communications
2007 Frost & Sullivan
Product Innovation Award
for Telecom Business
Continuity
© 2008 CYPRESS COMMUNICATIONS, INC. ALL RIGHTS RESERVED.
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C4 IP Communications
Cypress helps businesses to effectively connect, communicate,
collaborate and continue by managing their phone, voice, data and Internet
and providing advanced IP communication features and services.
CONNECT
COMMUNICATE
COLLABORATE
CONTINUE
C4 IP Communications
Connect to Cypress’ private IP network for
exceptional call quality and high-speed data transfer.
CONNECT
COMMUNICATE
COLLABORATE
– Provides access to all communication services
– Don’t purchase separately
– Built into the solution:
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Local
Long Distance
International (usage charges apply)
Internet Access
CONTINUE
connect
C4 IP Communications
Communicate with enterprise-grade PBX features,
IP phones and unified messaging.
Enterprise-Grade PBX Features
CONNECT
COMMUNICATE
 4-digit dialing
 Account Codes
 One-Button Transfer
 Hunt Groups
 Receptionist Handsets
 Shared Call Appearances
Advanced IP Phones
COLLABORATE
CONTINUE
 Multiple phone types to
match user needs
 Bluetooth integration
Unified messaging
 Synchronize voicemail and email
communicate
C4 IP Communications
Collaborate with anyone, anytime, anywhere.
Transform your Microsoft Outlook® into a complete
collaboration center.
CONNECT
COMMUNICATE
 Outlook integration
COLLABORATE
 Communications
Toolbar
CONTINUE
 Real-Time Presence
 Audio/Web/Video Conferencing
collaborate
C4 IP Communications
Continue business-as-usual in the face of any situation.
• Business Continuity is more secure under a Cypress.
CONNECT
COMMUNICATE
COLLABORATE
CONTINUE
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Network and circuit diversity
Equipment redundancy and WAN failover
Geographically diverse data centers
No single point of failure
Customized for your needs
• Continue to communicate–
anywhere, anytime
– Make and receive calls
– Get voicemail
– Communicate using any
Internet connection
– Java-based soft client
continue
C4 IP Network—Reliability, Survivability,
Redundancy and Quality of Service
Private nationwide IP-based voice network engineered for 99.999% availability
Cypress C4 IP Core Switching Platforms
MCS5200:
CS2000:
 Carrier-grade
softswitch
 Multimedia user
experience
 Call control for IP
phones
 Softphone call control
 Web and video
collaboration &
conferencing
 Enterprise-grade
PBX features
 File sharing
 Chat
Functions:
 Unified Messaging
 Auto Attendant
 Real-time presence
Cypress C4 Customer Configuration Example
Cypress manages:
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Cypress can also manage:
Equipment—Routers, LAN Switches and UPS
Devices
Version releases, patches and upgrades
Cypress
Desktop IP phones
Private Network
Voice LAN
CS 2000
HQ Location
100 Phones
DS3
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Data LAN
Premise-based Firewall
Private Data Networks
MCS5200
PSTN
Media
Gateway
IP
Unity
Internet
Cypress Voice & Data LAN
• Cisco Router
• Cisco Switch
• UPS
Bundled T1s
Branch Office 1
50 Phones
Cypress Voice & Data LAN
• Cisco Router
• Cisco Switch
• UPS
T1
Unmanaged
Cable or DSL
Branch Office 2
15 Phones
Cypress Voice & Data LAN
• Cisco Router
• Cisco Switch
• UPS
Remote
Worker
6,500 businesses with 65,000 employees are more
productive under a Cypress.
You can be too.
Kimberly Hamilton
Strategic Account Manager
Cypress Communications
Four Piedmont Center, Suite 600
Atlanta, GA 30305
Phone: (404) 442-0121
[email protected]