Transcript Mobility Strategy for the Emerging Theater

Rabih Dabboussi
[email protected]
Director, Systems Engineering – Emerging Markets
Director, Service Provider Segment – Emerging Markets
General Manager, UAE
May, 2012
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Pervasive
Communications
is the REAL new
paradigm
2
Rapid Productivity Gains
Can Raise the Standard of
Living for People
Around the World. +++
10% increase in BB 1.3% increase in GDP!
3
Adoption Curve
Traditional
Data Centers
2000
2005
Cloud Computing
Public or Private
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Cisco® VNI Forecast research is an ongoing initiative to predict
global traffic growth. This study focuses on consumer and
business mobile data traffic and its key drivers.
Global Forecast
Data
Global Mobile
Speed Data
Source: Cisco VNI Global Mobile Data Traffic Forecast, 2011–2016
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By 2016, nearly threefourth’s (71%) of the
world’s mobile data
traffic will be video.
Mobile video traffic
will double every
year between 2011
and 2016.
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
© 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
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400
353 MB
Megabytes per Month
350
Netflix
109
300
250
149 MB
Facebook
40
Pandora
55
Facebook
40
Web
89
Web
89
Web
89
Web
89
Email
60
Email
60
Email
60
Email
60
Email+Web
+Facebook
+Pandora
+Netflix
200
150
100
50
0
Source: Arbitron Mobile, 2012
Pandora
55
Facebook
40
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By 2016, 60 percent of
mobile users (3 billion
people) will belong to
the Gigabyte Club,
generating more than
one gigabyte of mobile
data traffic per month.
In 2011, 0.5 percent of
mobile users belonged
to the Gigabyte Club.
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
© 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
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By 2016, there will be
1.4 mobile connections
(devices and M2M) per
capita.
There will be more than
10B mobile connections
(devices & M2M nodes)
and 7.3B people.*
* United Nations 2016 Global Population Estimate
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016
© 2012 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
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North America
Western Europe
Central/Eastern Europe
22.3 EB/Month by 2015
26% CAGR, 3X Growth
18.9 EB/Month by 2015
32% CAGR, 4X Growth
3.7 EB/Month by 2015
39% CAGR, 5X Growth
Japan
4.8 EB/Month by 2015
27% CAGR, 3X Growth
Latin America
Middle East & Africa
Asia Pacific
4.7 EB/Month by 2015
48% CAGR, 7X Growth
2.0 EB/Month by 2015
52% CAGR, 8X Growth
24.1 EB/Month by 2015
35% CAGR, 4X Growth
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
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In Middle East and Africa,
fixed/wired traffic will reach
541 petabytes/month in 2015,
up from 150 petabytes per
month in 2010.
In Middle East and Africa, wifi traffic will grow 11-fold from
2010 to 2015, a 62% CAGR.
In Middle East and Africa,
mobile data traffic will grow
63-fold from 2010 to 2015, an
129% CAGR.
Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015
Cisco Confidential
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(kbps)
2011
2012
2013
2014
2015
2016
CAGR
2011-2016
Global
Global Speed –
Avg. Mobile Connection
315
504
792
1,236
1,908
2,873
56%
1,344
1,829
2,425
3,166
4,102
5,244
31%
89
206
434
850
1,555
2,618
97%
Central & Eastern Europe
205
396
739
1,316
2,228
3,476
76%
Latin America
125
227
396
673
1,082
1,627
67%
Western Europe
667
1,196
1,967
2,960
4,163
5,549
53%
Asia-Pacific
337
497
732
1,101
1,697
2,608
51%
1,138
1,712
2,485
3,531
4,923
6,785
43%
Global Speed –
Avg. Smartphone Connection
By Region
Middle East & Africa
North America
Source: Cisco Global Internet Speed Test (GIST) results and other independent speed test findings
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Increase Revenue
MONETIZE
Data
Traffic
(Cost)
Reduce Costs
Coming
Profitability
Gap
Radio and
Manage
“over
Network
the top”
Off-Load
video
Maximize
radio assets
Intelligentspectrum
bandwidthand
management
of peak
OPTIMIZE
ARPU per Bit
Enable
Premium
Services
Tiered pricing,
Turbo
Boost, and
Family
business
models
Plans,
Mobile
Advertising, Cloud
Services, M2M
usage; reduce power and cooling costs
Improve Customer Experience
Deliver highest
Unique
Fusion of
quality,
Network
personalized
and Data Center
video,
Designand
voice,
and
data
Functionality
experiences
IntegratedtoIntelligence
Innovate
delight customers
for Transrating,
(three-screen
VIDEO
Transcoding,
session
Trafficshifting,
Packetetc.)
Optimization
EXPERIENCE experience,
C97-645084-00 | © 2011 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
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Customers Require More!
Lower Cost
• Lower Tarifs, Better Services
• Better packages
More Services
• Consumer, intelligent, flexible
• Business/Enterprise: Mobility!
Higher Bandwidth
• Media Rich: Video, Voice and Data
• Any Device, Any G
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C97-622044-00
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NDA Presentation
Innovations Driving the Paradigm Shift!
Technology: Network, Radio, Device
Applications: Mobile, Portable, Rich
Behaviours: Social, Visual, Collaborative
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C97-622044-00
© 2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential
NDA Presentation
Animated slide
Capitalizing on Two-Sided Markets
Business to Business to Consumer (B2B2C)
Content
Broadcasters
Advertisers
Content
Aggregators
Ubiquitous Access
Het-Net
Service
Providers
Application
Providers
E-Tailers
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Key Strategies for the Mobile BB Era!
Transport
Core Network
Optical—IP: Integration
RAN Backhaul, key for OPEX!
Convergence: Fixed-Mobile, 2G-3G-4G &BB
IP: End-to-End, Multi-Core Packet Net
Mobile Packet Core
Datacenter/Cloud
Evolved Packet Core -- Architecture
Flexibility, Scalability, Collapsed
Network based services
Dynamic, Elastic, Abstract
Applications/Services
Voice/Video/SMS  Experience
Video: OTT, Monitization
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community
your
is wherever you need to interact.
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Thank you.
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