Transcript PAYware Presentation

Vx 510 GPRS
Instant Broadband in a Payment Device.
As Flexible As It Is Fast.
Market Dynamics
• Dial is still the predominant method of communication
• Less than 30 – 40% of all Ethernet-capable countertop
terminals actually leverage IP Broadband network1
• Consumers are becoming more accustomed to immediate
gratification and speed of service
1 Multiple Industry Sources
2
How do merchants meet
consumers increasing demands while driving
ROI in a competitive market
environment?
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Countertop Wireless
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Why Wireless?
Why does wireless countertop make sense?
1. Broadband Speed of Service  Churn through check out
lines faster
2. Cost Efficiencies  Reduce communication costs /
terminal price more in line with countertop
3. Ease of Use  Plug ‘n Go, Same familiar user interface
4. Security  Transactions secured with SSL / Applications
PADSS compliant
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How To ID A Potential Countertop Wireless Customer
1. Anyone requiring payment in countertop setting…most
merchants should be considered a proper target
2. Merchants in the transportable or fixed wireless segments
3. Those merchants that have ready access to power at the point of
payment
4. Merchants that have moderate to high numbers of transactions
or peak periods
5. Desire for broadband, “always on” speed
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Why Wireless?
• What is GPRS?
– GPRS is a wide area packet-based wireless
communication network that provides
“always on” connection to broad coverage areas
– GPRS is the network foundation for such cellular
carriers as T-Mobile, AT&T, Rogers (Canada)
Processor
– Broadband communication medium for
• Popular communication devices such as iPhones and Blackberry’s
• Streaming content for in-home and in-business services
• Wireless services are big business…Quality of Service is their
main focus
• Not the same wireless network of the past
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Wireless Positioning
Pay at
the Table
Hand Held /
Mobile
NURIT
8000S
Taxi/Limo
Towing
Home Services
(delivery, repair)
Carpentry
Hotel/Event
(“line busting”)
Stadiums
(in-seat
service)
Transportable
Home
shopping
“parties”
Retail Mall
Carts/Kiosks
Vx 610
Flea Market
Venues
(countertop)
Parking
Vx 670
Jewelry
General Retail
QSR
Mall Stores
Fixed
Vx 510
GPRS
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Vx 510 – Expanding the Family
Countertop Dial
Countertop
Broadband - Ethernet
Countertop
Broadband - Wireless
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Vx 510 GPRS Stats
GPRS
• Purpose-designed broadband wireless for
countertop
• Only requirement is power source and wireless
service
• Supports GPRS, Dial and USB Serial
communications
• 6MB and 12MB variants - more space for value-add
applications
• No external antenna gives an sleek esthetic look
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Product Positioning
• Reduce communication costs vs 2nd phone
line or DSL  Savings of $30+ / month
• Broadband access for those that do not have
DSL or proper local networking available
• Eliminates line sharing therefore allowing the
merchant to provide better customer service
and fast transaction processing
Key Product Positioning Points
Instant Countertop Broadband
Flexible Installation Countertop Broadband
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ISO Benefits
1. Opportunity

Not a niche solution.

Any merchant looking for countertop style and broadband
speed is a target.
2. Revenue

Profit from new hardware sales. Wireless benefits at a price
point designed for countertop market. Simplify the sell.

Recurring revenue from wireless fees improve margins.
3. Advanced Security

Protect your merchant investment

PCI compliant solution
4. Ease

Built upon the industry leading Vx510 solution. Same user
interface and hardware features… nothing new to learn
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Merchant Benefits
Instant Broadband Means Flexibility and Opportunities
1. Speed of service

“Always-on” IP connection and lightning-fast processing means customers spend less
time waiting to pay

Point of service is where it needs to be; where the customers are

Broadband access for those who do not have DSL or proper local network

Accept credit and debit cards anywhere there is a power source—instantly add an
extra lane during sales, busy seasons or peak store hours
2. Cost Savings

Eliminates line sharing with the business

Reduces communication costs verses installing a second phone line or DSL
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Availability
GPRS
• Class A certs
– Apriva
– More coming soon
• Class B certifications
– Global
– TSYS
– Chase Paymentech
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Vx 510 GPRS – Marketing Tools
GPRS Selling Guide
• Goal to simplify the sell for the broader
audience
• Distinct differences between selling countertop
wireless vs mobile
• Clearly defines
– Market need
– Value proposition for Merchants and Resellers
– Benefits of GPRS wireless network
• Available in .pdf book format (3/2 on The Zone)
• Part of demo kit
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Demo Kit
• Vx 510 GPRS Sales Demo Kit
– Intended for the “Feet on the street”
• Contents:
– Vx 510 GPRS (Secured)
• Coverage finder application
• SoftPay demo
– CD with merchant sales sheets & GPRS Selling Guide
• Available via The Zone by early March
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Sales Tools
Vx 510 GPRS
Merchant Sheet
(add your logo to the back)
Vx 510 GPRS Acquirer
Sheet
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Advertising
Ads January - March
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Other Sales Tools
GPRS Vertical-Focused Flyer
Vx Family Flyer
Materials available on www.verifonezone.com
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Questions
Lori Breitzke
Marketing Programs Director
[email protected]
Scott Henry
Product Marketing Director
[email protected]
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