Transcript Feeva Technology, Inc

Driving Growth
in Digital Marketing:
Reach and Verify
INSERT NAME OF PRESO HERE
February 24th to 26th 2008
Feeva Technology, Inc.
Jaz Banga
Nitin J. Shah
Reach and Verify
(connecting the dots)
PUBLISHERS
Census-based Index
Geo/Demo Segments
ADVERTISIN
NETWORKS
Real-time Market Segments
Persistence
Address Click-fraud
Feeva
ADVERTISER
&AGENCIES
“digital watermark”
added at the on-ramps to the Internet
(broadband, cable, mobile)
in the routers.
2
Feeva Technology, Inc. Confidential
Evolution
of Digital Advertising
4th Generation
real-time market
segmentation
3rd Generation
Search:
placement based on direct response
to individual search queries
2nd Generation
Behavioral:
inference algorithms based on pages
viewed by user on a set of websites
1st Generation
Contextual:
placement based on single
site or page context.
3
“targeting (market) will nearly
double to $1B next year and $3.8B by 2011”
- emarketer (Washington Post)
Feeva Technology, Inc. Confidential
The Challenge/Market
Requirements
Advertising Networks
need
accountability
Network Operators
need
new revenues
Consumers
demand Privacy
The Challenge:
Transforming network traffic data
into media metrics for real-time market
segmentation, while protecting
user privacy
4
Feeva Technology, Inc. Confidential
Feeva Technology, Inc:
Snapshot
Founded in 2005
by Jaz Banga and Nitin J. Shah
Based in San Francisco
Telecoms and advertising/media team
Privately funded (Series A)
Strong IP portfolio & trial deployments
5
Feeva Technology, Inc. Confidential
Before
After
Advertisers
$1
Advertisers
$1.15
Media Agencies
.17-.18
Media Agencies
.17-.18
Ad Networks
.05-.07
Enabling Tech
.01-.03
Search
.40-.43
Publishers
.35-.40
Ad Networks
.10-.12
Carriers & Feeva
.11-.13
Search
.40-.43
Publishers
.35-.40