Transcript NMS Developer Conference

Services Innovation Worldwide
Jerry Skurla
Marketing Director, NMS
Kirk Mosher
Sr. Product Line Manager, Netra Systems, Sun Microsystems
Agenda
 Market and services trends
 Regional view
 Trend data
 Applications
 Carrier-grade platform and development trends
 The IT-fication of the telecom network
 Implications for carrier-grade developers
www.nmscommunications.com
Slide 2
Regional View — Consumer Services
Asia
 Subscription-based
music services
Europe
Americas
 Voice/SMS
 Voice/SMS
 Mobile TV
 Mobile IM
 Full-track over-theair downloads
 Mobile music
 Ringback tones
 Broadcast Mobile TV
 Ringback
tones
 Mobile video/TV
 Ringback tones
 M-Commerce &
m-payments
 Off-portal content
and mobile music
 Off-portal
content
 Adult content
 JAVA games
 Adult content
www.nmscommunications.com
Slide 3
Source: Yankee Group 2005
Regional View — Business Services
Asia
 Convergence: Dual
mode VoWLAN
phones
Europe
Americas
 Mobile email
 Wireless email
 3G data cards
 3G data cards/
remote access
 Fixed/Mobile
 Integrated 3G/WiFi
substitution & PBX
service packages and
displacement
radio embedded
laptops
 Fixed/Mobile
Convergence &
 Fixed wireless
mobile PBX
broadband (over
integration
CDMA)
 Location-based
services
 Device
management
 M2M/remote
monitoring
www.nmscommunications.com
Slide 4
Source: Yankee Group 2005
Europe — Stagnating Voice ARPU
Data Drives Revenue Growth as Voice ARPU Stagnates
120,000
30
100,000
25
80,000
20
60,000
15
40,000
10
20,000
5
0
0
2002
2003
Voice Revenues
2004
2005
Data Revenues
2006
2007
Voice ARPU
ARPU (€)
Revenue (€m per annum)
 Competition/regulation drive down voice costs
 Low elasticity of demand
 Data/VAS drive revenue growth in Western Europe
2008
Data ARPU
Source: Yankee Group, EMEA Wireless/Mobile Integrated Forecast
www.nmscommunications.com
Slide 5
Europe — Steady Migration from
Basic to Advanced Services
Messaging
Voice 69%
Entertainment
62%
23%
Data 31%
Information
5%
M-Commerce
2%
Enterprise
Western Europe (2007)
Forecast refers to Mobile Operators’ revenues
Source: The Yankee Group
www.nmscommunications.com
Slide 6
8%
SMS
EMS
46%
3%
MMS
E-Mail
IM / UM
40%
7%
5%
Text
Enhanced
14%
21%
Multimedia
Browser
41%
25%
Text
Enhanced
37%
19%
Multimedia
Browser
24%
20%
Remote
77%
POS
23%
Messaging
Tier 1
15%
46%
Tier 2
Tier 3
23%
17%
Europe — Non-Messaging Services
Arouse Interest
www.nmscommunications.com
Slide 7
Europe — Video
AlloCiné
 French premium “movie
phone” service
 View movie trailers
before buying tickets
 Launched at renowned
Cannes Film Festival
 Two months from
concept to launch
www.nmscommunications.com
Slide 8
Europe — Voice Portals
1-2-3 TV
 Germany’s first interactive
television auction channel
 “eBay” on cable TV
 Speak input to voice portal
 Portal integrates user, contact
center, TV graphics and order
logistics
 Three months from final
concept to launch
www.nmscommunications.com
Slide 9
Asia — Mobile Services Share
100%
16.1%
19.1%
21.5%
23.5%
25.1%
26.6%
83.9%
80.9%
78.5%
76.5%
74.9%
73.4%
2004
2005
2006
2007
2008
2009
80%
60%
40%
20%
0%
Source: In-Stat, 03/05 - Revenue
www.nmscommunications.com
Mobile Voice
Slide 10
Mobile Data
Asia
Pacific
Youth Mobile
Data Market
Revenue Contribution
Asia
—
Youth
Market
Drives
Data by
Segment 2004
Ringtones,
Wallpaper,
Screensaver,
29.7%
Games, 9.4%
Messaging,
40.2%
Others, 14.3%
Music &Video,
6.5%
Revenue Contribution by Segment 2004
www.nmscommunications.com
Slide 11
Asia — Youth Messaging
Asia Pacific Youth Messaging Revenue by Segments 2004
2010
2009
2008
2007
2006
2005
2004
0%
10%
Email
20%
EMS
IM
30%
40%
MMS
SMS
50%
60%
70%
80%
Messaging Revenue by Segment 2004
www.nmscommunications.com
Slide 12
90%
100%
Asia — Messaging
“Bubble Talk” in Malaysia
 Conversation avoidance
 Subscriber calls system
with automatic speech
recognition
 Speaks message and
number to be called
 System calls number using
text to speech and speaks
message
Caller using
Bubbletalk
Mobile
Network
Phone receives
TTS message
www.nmscommunications.com
Slide 13
Asia — Entertainment
“Catch Music” in Taiwan
 Music trivia party game
 Subscriber calls system,
prompts for type of music or
song to “Catch”
 Subscriber picks category,
system plays random song
 Subscriber guesses title/artist
and says their guess to system
 Play as long or as often as
desired
 Monthly prizes awarded by
operator for highest scores
 Average hold time —
10.5 minutes
www.nmscommunications.com
Slide 14
Asia — Video
Video switching – DoCoMo Japan
 Users reluctant to use video calls
 Calling party must have a 3G phone
 Additional cost while video “need” most
likely is limited
 User starts voice call as usual
 Simply add video if required and if
accepted by other party
 Billed only for video add-on
 Return to “Voice only” mode easily
 Works with 2.5G phones
www.nmscommunications.com
Slide 15
Asia — Video
Pet monitoring — DoCoMo Japan
 Aimed at single professionals
with pets
 Video camera equipped with
FOMA card at home
 Subscriber uses FOMA phone at
work to call home
 Check in and see/hear pet live
www.nmscommunications.com
Slide 16
Trends in Carrier Grade
Platforms and Development
Kirk Mosher
Sr. Product Line Manager
Netra Systems Group
Sun Microsystems
www.sun.com
Slide 17
Agenda
 Sun in Telecom
 Carrier-Grade Platform and Development Trends
 Multi-thread, low-power CPUs
 High-density, ATCA blade servers
 Carrier-grade operating systems
 Programmable middleware components
 Implications for Carrier-Grade Developers
www.sun.com
Slide 18
Sun in Telecom
#1 in Telecom Data and Carrier-Grade Servers
Telecom Data Servers
Market Share
Sun
Others
15.4%
34.9%
IBM
Carrier Grade Servers
Market Share
Others
13.1%
Sun
HP
IBM
Others
Sun
IBM
41.2%
20.9%
18.2%
HP
HP
31.5%
25.8%
Source: Instat/MDR Teledatacom Server Report (Nov 04)
www.sun.com
Slide 19
Sun
HP
IBM
Others
Sun Netra Product Family
Carrier-Grade Servers









Broad product family
NEBS L3 certified
PICMG standard blades
Highly reliable — Five 9s +
Proven carrier-grade OS
Telecom system mgmt
OEM-ready lifecycle
Competitively priced
RoHS Compliant (2006)
Netra ATCA
Netra 1280
Netra 440
Netra CT820
Netra 240
Netra CT410/810
www.sun.com
Slide 20
Netra 120
Multi-Threaded, Low-Power CPUs
 Multi-core CPUs are the first step, but not enough
 Increases scalability & density, but don't overcome memory
latency issues which affects real-world performance
 Multi-threaded CPUs are critical to maximizing throughput
 Overlapping threads make CPU power available at all times
 Large shared caches minimize context switching delays
 Low power is critical for high-density servers like ATCA
 Power and heat dissipation will be limit CPU performance
 Radical new designs are required to achieve performance
 Sun's new chip multi-threading (CMT) CPUs change the game
 8-core, 32-thread Niagara CPU will set a new standard
 Dramatically improving throughput at only 50 W per processor
www.sun.com
Slide 21
The Memory Bottleneck
Up to 75% of CPU cycles lost to memory latency
Relative Performance
10000
CPU Frequency
DRAM Speeds
2x every 2 Years
1000
Gap
100
10
2x every 6 Years
1
1980
www.sun.com
1985
1990
Slide 22
1995
2000
2005
Chip Multi-Threading (CMT)
Overcoming Memory Latency
C
Thread 4
C
Thread 3
C
Thread 2
Thread 1
C
M
M
M
M
C
C
C
C
M
M
M
M
C
C
C
C
M
M
M
M
Time
Memory Latency
Slide 23
Compute
CMT Thermal Advantage
“Cool Threads” Design
107C
102C
96C
91C
85C
80C
74C
69C
63C
58C
C0 C1 C2 C3
C4 C5 C6 C7
Single-Core Processor
CMT Processor
 Cooler — improved performance, power & reliability
 Uniform — improved thermal mgmt & clock distribution
www.sun.com
Slide 24
CMT Power/Performance Advantage
Power Density Decreases without Performance Loss
CMT
www.sun.com
Slide 25
High-Density ATCA Blade Servers
 Carriers need to increase capacity to deliver new services
 ARPU is the key to profitability
 Opportunities in high bandwidth services, like 3G and VoD
 But space and manageability are barriers to sucess
 Central office space is at a premium
 Simply adding more servers becomes unmanageable
 ATCA is a solution for high-capacity, high-bandwidth services
 Dramatically increases compute capacity per blade
 Provides high-speed interconnects to reduce bottlenecks
 ATCA is best for horizontally scaled networks and services
 Great platform for control plane and OAM applications
 Potential for bearer plane applications with CMT technology
www.sun.com
Slide 26
Sun Netra ATCA Blade Platform
Next-Generation, High-Density Blade Server
 Highest-density ATCA server
 14 slot/12U server with dual GBE switches
 Carrier-grade reliability – 6x9s+
 NEBS L3 certified, redundant components
 Dual processor/core ATCA blades
 UltraSparc IIIi and Opteron processors
 Carrier-grade operating systems
 Solaris, Solaris-x64 and Monta Vista Linux
 SAF-compliant blade management/HA
 Managed object hierarchy, Netra HA suite
 OEM lifecycle & services
 Guaranteed lifecycle, worldwide support,
integration services
www.sun.com
Slide 27
SIP Application & Media Server
Sun ATCA/NMS/NTT COMWARE Demonstration
NMS MG 7000A
Media Processing Blade
Sun Netra ATCA Blade Platform
Dual GBe Switches
ATCA SPARC Blades
SIP Application & Media Server
NTT-Comware
www.sun.com
Slide 28
Managed Object Hierarchy
Standards-Based Blade Management System
Components
Element Mgmt.
System
Information Model
GNIM
CCIT x7xx
Mapping Layer
CIM
Base OAM SW
Mapping Layer
SAF HPI
OS
Implementation
Standards
Network Equipment Provider
ITU TMN M3100
SAF SMS
SAF AIS/CLM
Managed Object Hierarchy
Processor Mgmt Services
DMTF CMPI
SAF HPI
PICMG Mgmt
Sensors
Platform Daemon
www.sun.com
(Distributed Mgmt.
Task Force)
SAF HPI
SAF HPI
and PICMG
FLAT SENSOR DATA
Mapping Layer
Blade HW
DMTF
SAF HPI
API
PICMG Mgmt
(Thermisters, WatchDog
Timers, IPMI Controller)
SAF SMS/AIS
PICMG
Chassis, Blades and AMC
Hardware vendors
Slide 29
PICMG
Netra High Availability Suite
Carrier-Grade Fast Failover & Fault Diagnosis








HA failover services
Up to 64 nodes
CGTP support
Cluster Membership
Monitor (CMM)
Reliable NFS/boot
Fault diagnosis
Auto-restart
SAF AIS compliant
(future)
Switch
Master Cluster
Controller
Switch
Vice Master
Controller
Failover
Primary NFS/
Boot Server
www.sun.com
Slide 30
Secondary NFS/
Boot Server
Expansion
On Demand!
Carrier-Grade Operating Systems
 Choice of carrier-grade operating system is critical to success
 Must be highly reliable and available to maintain uptime
 Offer telecom system management and standards
 Solaris — most widely deployment carrier grade operating system
 Proven reliability in core infrastructure and service applications
 Provides binary compatibility and investment protection
 Solaris 10 sets new standard in reliability and performance
 Built-in application containerization to isolate faults
 Dynamic tracing provides real-time performance optimization
 For x64/x86 products, Sun will offer choice of operating systems
 Solaris x64 — same carrier grade capabilities as Solaris SPARC
 CG Linux — will offer optimized version of Monta Vista Linux
www.sun.com
Slide 31
Solaris Containers
Virtualization Made Simple, Safe and Secure
 Breakthrough approach to virtualization
 Host 1,000s of applications/services
on one system with one OS instance
 Hardware independent
 Dynamically adjustable to service needs
 Easy to create, replicate & maintain
 Less than 1% system overhead
 Higher uptime & security
 Each service fault- and intrusion- isolated
 Instant Restart: containers start in seconds
 Reduced costs
 Increased utilization of people and machines
www.sun.com
Slide 33
Dynamic Tracing (DTrace)
Built-in Real Time Probes for Application Optimization
 Breakthrough approach for tuning
 Power tool for real-time analysis, diagnosis
 Safe and comprehensive
 Non invasive, little overhead, easy to use
 One view into both system and application level
 Over 30,000 data monitoring points
 Designed for live use on production systems
 No need to force failure, then do post-mortem debug
 No need to re-create the problem on test systems
 No need to run different, slow, instrumented OS in production
 Increased performance with minimal effort
 Solutions found in minutes or hours, not days or weeks
 Results: 30%-300% performance improvements on same system
www.sun.com
Slide 34
Dynamic Tracing (DTrace)
Built-in Real-Time Probes for Application Optimization
+267%
in 2 Days
+32%
Before
Lunch
+35%
in an
Afternoon
Financial
Database
Online Parcel
Tracking
System
www.sun.com
+300%
in 5 Hours
+80%
in a Day
Futures
Forecasting
Application
Slide 35
Message
Handing
Benchmark
Data
Routing
Application
Programmable Middleware
 Layered IP-based service architectures increase reusability
 Eliminates the need for redundant stove-pipe components
 Increases efficiency and time-to-market for new services
 But they also increase complexity
 Requires component interaction with multiple services
 Must develop resource adapters for multiple networks
 Programmable middleware reduces development and cost
 Need single sign-on for multiple services
 Leverage common service logic execution environment
 Java-based middleware and APIs provide the foundation
 Sun's Java Enterprise System (Java ES) software suite
 Java-based APIs such as JAIN-SLEE and OSS/J
www.sun.com
Slide 36
Open Service Delivery Platform
Java Programming Model for IP-Based Service Creation
Java Enterprise Edition (Java EE)
App
Wireless Messaging API
BPEL Engine EJB Container
EJB
Servlet
Parlay
CA
EJB
Servlet
EJB JSLEE
CA
Java Service Logic Execution Environment (JSLEE)
Service Building Block (SBB) Container
Services
Java SE
Service
Activation
API
Access
Access
Manager
Java ME
SBB
SBB
SBB
SBB
Enabler
SBB
Service
Enablers
IP Billing
API
JBI
RA
JEE
RA
Service Interaction Manager
SS7
www.sun.com
Network Resource Adapters
SIP
SIP
Quality of
Service API
Trouble
Ticket API
Java Business Integration Bus
JAIN SIP
Location API
SIP API
App
Access Manager
SOAP
Portal Server
Web Container
HTTP
SIP TCAP
CAP
CSCF
MSC
INAP
MAP
HSS
MM7 SMPP
MMSC
Common
Network Resources
Slide 37
SMSC
OSS/J
Federated Identity Management
Single Sign-on and Access Control Across Services
Directory Server
Enterprise Edition
Identity Manager
Access Manager
www.sun.com
 Directory Server — Secure,
highly available, scalable
and easy-to-manage
directory services
 Identity Manager —
Managing identity profiles
and permissions throughout
the entire identity lifecycle
 Access Manager —
Delivering single sign-on,
access control and
federation services across
intranets and extranets
Slide 38
JAIN SLEE
Service Logic Execution for Converged Networks
In-memory
Database
Mediation
Subsystem
Applications
Telecom Services
Rating Policy
Engine
SBB
SBB
SBB
SBB
SBB
SBB
Provisioning
Sub-system
App…N
App 3
App 1
SBB
SBB
SBB
SBB
SBB
SBB
JAIN SLEE
Resource Adaptors
Network Capabilities
User
Interaction
Generic
Messaging
User Location
& Status
Radius
CAP3
SQL
CDMA
Presence &
Data Session
Availability
Control
Management
SIP
MLP
MAP
PSTN
MM7
MAP
SMPP
MGCP
MAP
NGN
MAP
SIP
CAP
SINAP
AIN/IS-41
INAP CS1
Protocol Agents
Network Connectivity
Call
Control
GSM
Leading JAIN SLEE Providers — OpenCloud & jNETx
www.sun.com
Slide 39
Content Delivery Server
Simplifying Content Management and Delivery
Maintain a wholesale
list of available apps,
services & content
across the Web
Java System
Content Delivery Server
LIST
Publish
Stocking &
Placement
Individually
brand & stock
vending
managers
SELL
SELL
SELL
SELL
Find/Offer
Content
Providers
JAVA APPS
CONTENT
DELIVERPurchase
SERVICES
Purchase
Control services & access
Deliver purchased goods
Retrieve
www.sun.com
Download
Slide 40
Java Portal Server
Intelligent Rendering for Any Access Device
Data No Matter
Where It Resides
Enterprise, Legacy &
Business Intelligence
3rd Party Data and
Information Feeds
Securely Delivered to
Aggregated
Mobile
AccessTargeted
PackCommunities
and Personalized
 Intelligent Rendering for Any Access Device
 Mobile Groupware Connectivity
 Voice Access
 WAP 2.0
 JSR 188 Support
Included with Java Enterprise System!
Via Any Device
Employee
Supplier
Communication &
Collaboration
Web Pages & Links
Partner
Process Automation
Servcies
Authentication
Mechanism
Identity Identity
AttributesFunctions
www.sun.com
Customer
Slide 41
Questions?
Contact Info:
[email protected]
[email protected]