Transcript Marketing Presentation

Road to Personal Agent and
Voice/Video Portals
February 22, 2007
Piyush Modi, Ph.D.
Sr. VP Engineering
[email protected]
IP Unity Proprietary & Confidential
IP Unity Glenayre Market Profile
Competent and Capable… all markets, networks and geographies
 300+ Customers
 Over 2000 Active Deployments
 69 million End Users in Service
 ~10% VAS market share
 Global & Diverse Customer Base
 Strong Channel Partners and Integrators
 Leading Clients
User Appetite for Messaging, Media, Mobility
Transforming the Communications Landscape
Mobile
•Worldwide Service Provider Next Gen Voice and IMS Equipment expected revenue to
reach $6.2B in CY09, a 5-year CAGR of 25%, a 5-year total of $21.6B (Infonetic Research)
SLF
Core Applications
HLR/AuC (‘CS/PS’)
CSCF
Unified Subscriber
Profile Data
stored in a network
and service agnostic
manner
S-CSCF
I-CSCF
MGCF
P-CSCF
MRF
MRF
IPv4 based Signalling
IPv4 User Plane Data
GGSN
RAN
SGW
PDF
IMS Session Signalling
IMS User Plane Data
UE
SGSN
IMS-MGW
Enables services to
share common
Dialog modules,
Media Resources,
Subscriber profiles
to enable
rich
CS Networks
(PSTN,
CS PLMN)
feature
interactions
for UC
IPv4 PDN
(IPv4 Network)
IP
B
G
Deployment
of Media
IPv6 PDN
Manipulation
and
(IPv6
Network)
Speech Resources to
maximize resource
sharing across
services
Prepaid
Privacy Screening
Application Server
‘IMS Data’
Audio/Web
Conferencing
AS
HSS
Unified
Messaging
Voice Mail
IMS Architecture and Converging
Enhanced Services Delivery Model
Increased Portfolio of Revenue-Ready Apps
Converged Experience from Messaging to Live…
 Real Time Communications
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Video Conference
Audio Conference
Voice/Video Portal/ Infotainment portal
Data Collaboration
Find Me / Follow Me
Auto Attendant
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SMS / MMS
email
IM
Video Blogs

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VoiceMail, UM
Video Mail
Talking Missed Call Alerts, Call Back Now
VoiceSMS
Video on demand, Video Sharing
 Near Real Time Communications
 Non- Real Time Communications
Synergy Realized
Increased Portfolio of Revenue-Ready Apps
Converged Experience from Messaging to Live…
 Real Time Communications






Video Conference
Audio Conference
Voice/Video Portal/ Infotainment portal
Data Collaboration
Find Me / Follow Me
Auto Attendant




SMS / MMS
email
IM
Video Blogs



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
VoiceMail, UM
Video Mail
Talking Missed Call Alerts, Call Back Now
VoiceSMS
Video on demand, Video Sharing
 Near Real Time Communications
 Non- Real Time Communications
Synergy Realized
Role of Speech
Natural and
Intelligent user
interfaces across
apps to
access
provision
personalize
communication
Enable Feature
Interactions across
services in a access
agnostic manner
Unify communication
and makes it easier
Role of Speech Technology
 Automatic Speech Recognition
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Message store navigation, Voice Activated dialing, Auto Attendant
Operator services, Content Search and Navigation
Information retrieval, Call Routing, Conference Scheduling
Mid-call service, Location and Presence based dialogs
 Natural Language Understanding
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Annotation of voice mail for rendering it as an email
Open Dialog based services (How May I Help You?)
Language Translation and Identification
Ontology driven Semantic Web Navigation
 Text-to-Speech
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Email by phone
Reverse Directory Assistance
Who is calling?
Information retrieval
 Speaker Recognition and Verification
Unified
Communication
Enabling
Personal Agent
Voice Enabled Auto Attendant and UM
Deployed at one of the largest University Campus
 Over 20,000+ Active Users
 30+ customized AA Menus across several departments
 Voice Navigation of UM Menus, Email by Phone, Click2 Call,
Click2Conference and Dial by name from PAB
 Web based tools to create NESTED AA
 Ready with several pre-built primitives
 E.g. Collect and Transfer, Collect Name Transfer, Collect Extension Transfer,
VoiceMail Login, Operator, Help, Cancel etc..
 Ability to phonetically spell names for users and groups
 Reprompt actions based on iteration count
 Menu level Timeout, Rejection, Help
 Tight integration of AA with Unified Messaging System
 Ability to direct login and navigation of voice mail
 Ability to re-use voice mail recorded greetings in AA prompts
 Ability to associate an User to a Org Group for disambiguation.
Video Portal Application
Several Global Early Deployments in Progress
The Portal Application has a basic framework to navigate to
categories of Content Carousels, cameras and streaming
contents
 Portal structure supports Multiple Menu and Carousel Levels
 Voice Menus: <Category Name>, <Main|Next|Previous>
Menu, <Skip|Next|Previous> clip, <Skip|Next|Previous>
Carousel, <Skip|Next| Previous>
Camera, Help, <dynamic
Intro
carousel specific Vocabulary>
Main Menu
1
1
News
Recreation
Sports
1
2
1
6
2
1
1
1
2
5
5
5
5
3
4
4
4
5
3
3
3
2
Carousel
N-2
Carousel
N-1
Carousel
R-1
Carousel
S-2
1
6
2
2
2
Carousel
S-1
2
6
6
6
1
3
4
4
1
6
Carousel
S-1.3
2
2
Carousel
N-2.4
Carousel
R-1.5
3
4
1
1
2
5
5
3
3
4
4
Personalized Community Based Services
 Voice Portal
 to deliver ring tones, movie songs, jokes, astrology
predictions, click2conference, Get My Messages
 Popular in ASIA Market for cell phone users
 Community Based Services and Portals
 Users can record memorable scenes (holiday, marriage, B’day
party etc) in a 3G video call with the portal Video will be
uploaded to user’s own private portal
 Notifications will be sent to community user groups created by
the subscriber
 Interested party can either call in using a video phone or login
to the subscriber’s portal to view the content
 Users are presented with voice menus to facilitate browsing,
ranking, manipulation, morphing and forwarding of the
content
Unified Communication Access to WWW
based Communities and Portals :
Architecture
Content Access and Management
Call
Agent
Application Server
Email
server
UC/PA
Applications
Wireless
PSTN
IP Network
VoiceXML ,
HTML, WML* to
webmail client
Dynamic
Menu Manager
Database
& LDAP,
Mailserver
MGCP, SIP, VoiceXML
NFS
Media
Gateway
OSS
NFS
IAD
Content
Mining,
Fetching,
Filtering,
Aggregation
and Deposit
Engine
Web
server
Proxy
server
NAS
Internt Communities
Media Server
Internet
HTTPS/Web
Services
.
Social, Financial,
Transportation,
News, Gaming, Entertainment
IMAP4,
POP3
to email
client
RTSP
to CMS
Conclusion
•
•
In the era of choices, where multiple devices and multiple networks are
used to access the information – it is very essential to provide a
dynamically personalized user interface across multiple services,
networks and devices.
Convergence of networks, modalities and services gives a new meaning
to Communication both for business and consumer markets
• Speech Technology has an important role to play
•
•
Several speech enabled services are already in deployment following this
new paradigm to unleash the power of CONVERGENCE.
Highly scalable/Carrier Grade/Standard based Mereon/ICE Platforms
are available to fuel the large-scale deployment
•
•
•
Develop once / Access from everywhere paradigm
Optimization of the service creating and deployment cost
Re-use of the media manipulation resources across multiple services