Transcript Growth &Business Performance in the Connected Age

GROWTH &BUSINESS
PERFORMANCE IN THE CONNECTED
AGE
John Madelin
VP EMEA Marketing
13th November 2014
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
About Verizon — Fast Facts
Cloud & Security
VERIZON
Fortune 500 Rank: #16
VERIZON ENTERPRISE SOLUTIONS
Business
Cloud & Security
Capital Investment: $16.6B
2013 Revenues: $120.6B
• Serving 97% of the Fortune 1000
Global Employees: Over 177,800
• Global workforce serving over
150 countries
Connected Fleet: Over 32,000
• Global solutions for Cloud, M2M
& Cyber Security
Foundation: $14M+ matched funds
• Mobility solutions for a work and
life balance
Verizon Credo: Ethics and Culture
• MQ Leader, Global Network Services
• MQ Leader, Global Managed Security
Svcs
• MQ Leader, Managed Hosting - Europe
and North America
• MQ Visionary, Communications
Outsourcing & Pro Services
• A secure infrastructure for ICT
development, driving efficient
data storage, computing power,
and application development
• Public, Private and Hybrid
solutions to meet the real needs
of Business
• Extensive levels of configuration,
control, and support capabilities
• Security: Excellence awards
• Managed Mobility (Very Strong)
• Leader; Security Solutions
• Leader, Managed Global MPLS
Services
• Leader, BYOD
Verizon is a global leader delivering innovative information and communications technology solutions
that improve the way our customers live, work and play.
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Today’s kids will use technologies that we can only
dream of to solve problems we don’t even know about yet
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And they’ll communicate in ways we don’t understand: what we’d
call
alone, they’ll call together
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
4
Consumers and Enterprise Customers
Demand Fast Access Across Any Platform
60%
Abandonment Increase for
Long-Form VOD When a
Start Time Exceeds 3
Seconds.*
72%
Of Millennials Use Free
Video Streaming
Services, 60% Use SVOD
Services TiVos.2
226%
Increase in Video
Consumption When
Presented with a
Buffer-Free
Experience.*
* The Video Experience Report, Conviva 2013.
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
5
2014: Technology Trends Affect Our Lives
A 20 year Business Cycle in which
the most successful Enterprises will
reinvent themselves to systematically
understand and service increasingly
powerful customers..
Forrester
…the new power
of customers
means focus on
customer now
matters more than
any other strategic
imperative
Forrester
Customers Demand Focus, and the Right Assets to Deliver
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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The Internet Minute
http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Adoption Drivers by Technology
$14.4 Trillion
The combined value of increased revenue and cost
savings made possible by the Internet of Things2
74%
Of companies found
cloud increased their
competitive advantage1
SIMPLE
$5.85 Million
Total organizational cost of a
data breach, on average, in
the U.S.3
400 Million
Workers worldwide are
now considered mobile
COMPLEX
85%
Of IT leaders consider network
connectivity critical to achieving
business goals4
1. Harvard Business Review Analytic Services, Business Agility in the Cloud, 2014, Sponsored by Verizon
3. Ponemon Institute, 2014 Cost of a Data Breach Study: Global Analysis, 2014, Sponsored by IBM
Confidential
andofproprietary
materials
for authorized
Verizon personnel and outside agencies only. Use, disclosure or distribution
of this material
not permitted
to any unauthorized
persons
or third
parties
except
by written agreement.
2. Cisco,
Internet
Everything
(IoE) Value
Index, 2013
4. Comcast
MarketisPulse,
The Network
as a Business
Growth
Engine,
June
2013
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Technology Adoption and
Business Performance
Those businesses that adopt new technologies more quickly are more
likely to have experienced higher growth.
Experienced growth of
Experienced growth of
10% or more
30% or more
61%
OF PIONEERS
49%
OF FOLLOWERS
34%
OF CAUTIOUS
20%
OF PIONEERS
10%
OF FOLLOWERS
6%
OF CAUTIOUS
Source: Harvard Business Review Analytic Services, The Digital Dividend: First-Mover Advantage, 2014, Sponsored by Verizon
verizonenterprise.com/resources/insights/hbr
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Changing Global Environment for Large
Companies
Half a century ago, the life expectancy of a firm
in the Fortune 500 was around 75
Now it’s less than 15
years.
years and declining.2
15,000
~$130 trillion
Large Companies in
2025 – up from 8,000
in 20101
In anticipated large
company revenue – a 130%
increase from 20101
More than 45%
Of the Global Fortune 500 could be based in emerging
regions (up from 5% in 1990 and 17% in 2010.1
Companies from emerging regions are becoming more
competitive due to their environment encouraging
ingenuity:
• Addressing diverse markets
• Adapting to physical & social infrastructure constraints
• Operating within regulatory differences
1. Mckinsey & Company, Urban world: The shifting global business landscape, 2013
2. Forbes, Peggy Noonan On Steve Jobs And Why Big Companies Die, 2011
Confidential
and proprietary
forInternet
authorized
Verizon
personnel
agencies
only.Foster
Use, disclosure
or distribution
of thisCreative
material isDestruction
not permittedand
to any
unauthorized
persons Center
or third parties
3. Lifespans
Diagram
Jay Crossmaterials
from the
Time
Alliance,
basedand
onoutside
data from
Richard
and Sarah
Kaplan’s book
work
from the Deloitte
for theexcept
Edge.by written agreement.
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Connected Machines Example
Business Reality
•
•
Global Vending market size £40Billion; Beverages are
£21Billion cold drinks £14Billion
96% of market US, Western Europe, APAC; through global
urbanisation
Shift of business model
•
Customer acknowledged their machines had moved from
“hardware device” to “software device” – this created
conditions for change..
Customer Challenge
•
Increase understanding of customers and buying behavior
•
Drive new revenue streams
•
Improve reliability of mobile merchandisers, sales teams,
service tech and cashless vending dispensers
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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1
Evolving Network Platform
Changing Application Needs
Shift in emphasis from physical IT
assets to information
Companies must embrace new technologies to reduce costs,
increase productivity and efficiency and achieve higher levels of
innovation.
Intersection of Cloud &
Mobility
Traffic management by
content-type / policy
Identity a central
organizing principle
Shift perimeter to the
Cloud
Dynamic real-time device,
apps, network
Cloud and IT
Services
Security
Services
Advanced Network
Infrastructure
Contact
Center
Unified
Communications
Mobility and
M2M
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Marketing
Who Are They?
• Chief Marketing Officers
• Marketing Technologists
• Chief Digital Officers
Top beverage companies
have Tens of Millions of
Facebook
fans. That’s a lot of
engagement.
Only if they have the RESOURCES
they need to reach more and more
customers on more and more devices.
Websites
Social Monitoring Programs
CRM Systems
Mobiles Apps
Widgets
Interactive
Tools
QR Codes
And manage all the data that
comes with it.
2.5 QUINTILLION
bytes to be exact.4
ENTER
THE
CLOUD.
On demand.
Fully flexible.
Pay-as-you-go.
Technology that bridges marketers
and their IT departments.
1. Leadership Close Up, “Try Absorbing and Internet Minute. I dare you...” July 19, 2013
2. IDC-Facebook, “Always Connected: How Smartphones and Social Keep us Engaged,” March 27, 2013
3. Frost & Sullivan, 2012 U.S. Cloud User Survey: Evolving Usage of Public, Private, and Hybrid Clouds
Confidential and proprietary
materials
for authorized
Verizon
personnel
and outside
agencies
4. storagenewsletter.com,
“2.5 Quintillion
Bytes Created
Each Day,
Calculated
ViaWest,
” July 26,
2012 only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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Product Development
Who Are They?
•
•
•
Chief Technology Officers
VP Product Development
Director of Product Development
They make the products that make
the company.
More connections create more data to
help drive future developments.
Today’s automobiles create data logs to track car
performance. And in some cases, turn a bad
Review into a good story about driver error.
Product development teams
have adopted a startup mentality.
3. Frost & Sullivan, 2012 U.S. Cloud User Survey: Evolving Usage of Public, Private, and Hybrid Clouds
4. storagenewsletter.com,
“2.5 Quintillion
Bytesfor
Created
EachVerizon
Day, Calculated
ViaWest,
” July agencies
26, 2012 only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Confidential and proprietary
materials
authorized
personnel
and outside
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Research & Development (R&D)
Who Are They?
• Chief Innovation Officers
• R&D Head
• R&D Director
5. rdmag.com, “2013 Global R&D Funding Forecast,” December 2012
Confidential
proprietary
for authorized
Verizon
personnel
6. Forbes.com,
“Theand
Truly
Staggeringmaterials
Cost of Inventing
New Drugs,”
February
10, and
2012outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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QUESTIONS ?
Serving 97% of Fortune
1000 companies
Offices in 82
countries worldwide
1st to deploy a standards-based 100
gigabit Ethernet link on our long-haul
network in Europe and US
Carries IP, data and voice traffic
on 80+ submarine cable
networks worldwide
INTELLIGENT
NETWORKING
Largest wireless provider and
4G LTE network in the U.S.
Owns and operates a
global fiber-optic network
spanning 6 continents
CLOUD
1000+ technology
patents
Network services available
in 150+ countries and
2,700 cities worldwide
A leading managed security
services provider with 7
Operations Centers worldwide
50 data centers
in 20 countries
MOBILE
WORKFORCE
CONNECTED
MACHINES
Manage nearly 5000
customer networks
SECURITY
Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
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